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Tag: Sattvik Mishra

  • ScoopWhoop Hindi has launched the Millennial Varnmala

    ScoopWhoop collaborates with Posterscope to celebrate Hindi Diwas

    By A Campaign

     

    To celebrate Hindi Diwas, ScoopWhoop Hindi decided to tackle a common problem faced by India’s millennial crowd – despite being a widely spoken language, there’s a large audience that have a hard time reciting the entire Hindi alphabet or varnmala.

     

    Inspired by conventional alphabet charts, ScoopWhoop Hindi has launched the Millennial Varnmala – a new alphabet chart that connects each Hindi letter with objects and experiences that resonate with the younger audience. Launched on ScoopWhoop Hindi’s Instagram, the chart was integrated into the platform’s 3×3 grid format.

     

    Sattvik Mishra

    Said Sattvik Mishra, CEO, ScoopWhoop:”Corporate etiquette and the pressure to be “cool” have turned many youngsters away from one of the world’s most fascinating languages. Everyone can recite A-Z in one breath but not many can do the same with Hindi. There couldn’t have been a better time to launch the Millennial Varnmala than on Hindi Diwas and we hope to see a shift in the tide very soon.”

     

    Haresh Nayak

    Added Haresh Nayak, Group Managing Director, Posterscope: “The overwhelming exposure to western pop culture makes a lot of youngsters consider Hindi to be a less fashionable language than English. A lot of people lose touch with the alphabet once they pass out of school. We wanted to make it easy for people to remember so we looked into their day-to-day communication and interest points.”

     

    Gurbaksh Singh

    Said Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “Hindi is one of India’s oldest languages. Its popularity is immense but reciting the entire alphabet is a challenge for many. We decided to tap into what youngsters are comfortable with – their favourite colloquial terms on new age platforms like Instagram to refresh their memories with a fun and relatable method that will increase their affinity towards this beautiful language.”

     

     

  • ScoopWhoop, with this development will also establish their presence in Bangalore, in addition to the Delhi and Mumbai offices

    ScoopWhoop acquires video streaming company Touchfone Technology

    By A Correspondent

     

    ScoopWhoop Media announced the acquisition of leading tech firm Touchfone Technologies Pvt. Ltd, and with it their best in-class video streaming and ad targeting service, Strmeasy in a bid to engage video content consumers. The platform is a seamless video delivery platform that solves the arduous task of streaming videos in low bandwidths, and has powered some of the most famous educational and entertainment video content companies in India.

     

    Strmeasy is a platform that offers end to end video solution which helps businesses manage and deliver videos with the highest quality irrespective of the device or network the user is on. The platform’s unique technology advantage in terms of its analytical and targeting capabilities, in addition to its data driven approach is a valuable tool for any content owner to deliver, monetize and stream videos in a seamless manner.

     

    With Strmeasy, ScoopWhoop will focus on boosting advertising offerings with the help of targeted video ads which have the highest CPM rates in display advertising, notes a communiqué.

     

    The streaming service will also allow customized reports to advertorial offerings with demographic specific details. This will help enable the brand to not only focus their video content at targeted audience but also better their quality.

     

    Speaking about the acquisition, Sattvik Mishra, Co-founder and CEO at ScoopWhoop Media said, “We’re very excited to have Strmeasy technology come on board. Their unique technology is going to define the publishing spaces of ScoopWhoop, VagaBomb and Gazabpost, both from user acquisition and revenue point of view. We are looking forward to having Brahmayya, Mahesh and their incredibly talented technology team to script the next chapter of ScoopWhoop’s success.”

     

    The acquisition will revamp the leadership council at Strmeasy with founders Mahesh and Brahmayya taking on the mantles of Chief Technology Officer and Chief Integration Officer, respectively.

     

    Speaking about the new changes, Brahmayya, the new Chief Integration Officer at ScoopWhoop said, “Both Mahesh and I are very enthusiastic about this change, and are hoping to do some exciting work with ScoopWhoop.”

     

    With this acquisition, ScoopWhoop will also establish its presence in Bengaluru, in addition to the Delhi and Mumbai offices.