MxMIndia

Tag: Satish Ramanathan

  • It has roped in Virat Kohli as its new brand ambassador

    Lowe Lintas to manage creative duties of Iqoo 3

    By A Correspondent

     

    Smartphone brand Iqoo has appointed Lowe Lintas to launch Iqoo 3, a smartphone with the Qualcomm Snapdragon 865 processor that has 5G capabilities. The brand forays has roped in Virat Kohli as its new brand ambassador. Lowe Lintas has developed its launch communication and is helping the brand build quality and performance credentials using relevant digital video content.

     

    Commenting on the appointment, Gagan Arora, Director – Marketing, iQOO India said: “For our new brand launch, we were not looking for an advertising agency only, but a strategic partner who could chalk out a robust launch plan for us. Lowe’s strategic approach was completely aligned with our philosophy and vision and helped us translate the same into a creative manifesto very well.”

     

    Talking about the creative idea, Amar Singh, Regional Creative Officer, Lowe Lintas added: “Conceived and created by Katya Mohan and Cohaan Dias, the idea uses the brand’s global positioning of Monster Inside, to bring together the almost superhuman energy that drives Virat and the superlative performance specs of the Iqoo 3. And does this in a manner that we hope will stay with consumers as they use the phone and experience its sheer ability.”

     

    Speaking about the new association, Satish Ramanathan, Executive Director, Lowe Lintas said: “Mobile phone category is easily one of the busiest categories. And launching a new brand and that too a premium one was quite a challenge. As Iqoo is new to India, it is extremely important to talk about its superior features to build their credentials but in a manner that’s distinctive and true to the proposition of ‘Monster Inside.”

     

     

  • The mandate includes building a brand strategy and handling creative duties for the brand

    Toppr appoints Lowe Lintas as its creative brand partner

    By A Correspondent

     

    Toppr, an online learning platform, recently appointed Lowe Lintas as its creative agency. The appointment was a result of a multi-agency pitch with participation from leading agencies of the country. The mandate includes building a brand strategy and handling creative duties for the brand.

     

    Zishaan Hayath

    Talking about appointing Lowe Lintas, Zishaan Hayath, Co-Founder & CEO, Toppr said: “Lowe Lintas understood our requirements the best. Their proposed brand strategy was very sharp, and their approach captured the very emotion that our product stands for. Our discussions with them gave us a glimpse into the amount of time and research that had gone into their ideas. As we had worked with them on our previous campaign and their new ideas precisely position Toppr uniquely, we decided to partner with Lowe Lintas in building brand Toppr.”

     

    The agency has worked with Toppr in the past when they conceived a successful campaign for the brand. With a wider mandate now, Lowe Lintas will be responsible for the conception of the new brand communication idea and its manifestations across all mediums.

     

    Satish Ramanathan

    Added Satish Ramanathan, Executive Director, Lowe Lintas: “India, with its largest school-age population in the world, offers huge potential for edtech brands. And Toppr, with its high-quality content and highly relevant features like 24×7 ‘doubts helpline’ and ‘adaptive practice’, is strongly placed to take a large share of the pie. We are extremely excited to partner them in making Toppr the favourite learning app for kids and their parents.” The Mumbai office of Lowe Lintas will handle the account.