MxMIndia

Tag: Satish Ramachandran

  • Every tweet and share of the campaign on social media will raise funds to improve sanitisation facilities across the country

    CleanMate presents ‘2 For Toilet’ campaign with Akshay Kumar

    By A Correspondent

     

    CleanMate, a brand of toilet cleanser liquids and home cleaning products by Future Consumer Limited, has unveiled ‘2 For Toilet’ campaign featuring Akshay Kumar and Bhoomi Pednekar – the lead pair of the upcoming movie ‘Toilet: Ek Prem Katha’. Created by FCB Digital, ‘2 For Toilet’ TVC showcases the actors advocating the need and importance of eliminating open defecation.

     

    Said Rahul Kansal Head – Business Strategy and Marketing, Future Consumer Limited: “As a brand, CleanMate is committed to being the best cleaning aid to every household. Personal hygiene is essential to lead a healthy lifestyle and ‘2 For Toilet’ is a step by CleanMate to contribute in maintaining & building clean safe sanitation facilities. For this initiative we are strongly using the power and reach of social media where against each tweet or share of the campaign we will contribute Rs.2 towards Swach Bharat Kosh. We are delighted to partner with Akshay Kumar and his upcoming movie to promote the same cause as this will certainly help us reach out to millions of people.”

     

    Commenting on the campaign, Satish Ramachandran, Senior Vice President, FCB Digital, added: “Number two is generally used as a symbol to signify, that one wants to visit the washroom. Linking to this lingo, for this campaign we have used the number 2 to make an appeal to the people to donate Rs.2 through which we can donate funds to improve the sanitation infrastructure in India.”

     

  • Vero has launched an innovative concept that offers a new way to appreciate coffee

    FCB Ulka Interactive wins creative & media duties for Vero

    By A Correspondent

     

    FCB Ulka Interactive, a division of FCB Ulka Group recently added to its large portfolio of clients by bagging the duties for Vero.

     

    Vero has launched an innovative concept that offers a new way to appreciate coffee. One can enjoy uniquely crafted blends brewed in a world-class coffee capsule machine at just a touch of a button. Vero coffee looks at redefining the coffee experience for Indian consumers.

     

    ‘Vero’ is an Italian word for Real, True and Perfect that aims to bring the perfect coffee experience to the coffee connoisseurs across India. Taking a cue from the Make in India phenomenon, Vero has focussed on the Indian coffee blends rather than going with the western tastes.

     

    Priya Gandhi

    Commenting on the pitch process, Priya Gandhi, Vice President at Vero says that post a creative & strategy presentation done by 5 agencies and 2 rounds of evaluation, FCB Ulka was finalised as the agency to manage the business. The decision was based on their deep understanding of our product, user insights & proven capability in managing small-to-large social media campaigns. We are confident that FCB Ulka will not just be a communication agency but a strategic partner in our journey to redefine the coffee experience in India and build the brand Vero.

     

     

    Satish Ramachandran

    Satish Ramachandran – Sr. Vice President, FCB Ulka Interactive, commented on the win saying “Vero coffee is a prestigious business and it’s a pleasure to be a part of the launch of this new category in India. I would like to thank the client for having expressed their confidence in FCB Ulka Interactive.”

     

    The win adds significant weight to FCB Ulka Interactive’s client portfolio, which includes marquee clients such as ICICI Bank, Skoda, Amul, Tata Housing, Tata Consultancy Services, etc.

     

  • Gerard has done stints with Havas Worldwide, TBWA, DDB Mudra and Mcann Erickson

    Gerard Jayaranjan to head creative at FCB Ulka Digital

    By A Correspondent

     

    Gerard Jayaranjan

    FCB Ulka Digital, the digital arm of FCB Ulka, has appointed Gerard Jayaranjan as Creative Head – Digital. Prior to this, Gerard was with iContract, the digital division of Contract Advertising where he worked as the Senior Creative Director. He will report to Satbir Singh, CCO, FCB Ulka.

     

    Gerard has done stints with Havas Worldwide, TBWA, DDB Mudra and Mcann Erickson. With a blend of mainline and digital advertising, he has a strong understanding of brands and creative solutions irrespective of the medium used.

     

    Commenting on the appointment, Satish Ramachandran, Senior Vice-President, FCB Ulka Digital, says, “We have been growing way ahead of industry, this has been possible due to fact that we have been consistently investing in talent and technology. Gerry is a perfect addition to the team with his passion and experience in the space.”

     

    Satbir Singh

    Satbir Singh, Chief Creative Officer, FCB Ulka, says, “Gerry is one of those handful of creative guys out there who can think compelling ideas and have a firm grasp on the role of technology. He just had to be in our team.”

     

  • Home buying is still a long struggle accentuated by problems such as tedious booking procedures, lack of trust, no transparency

    FCB Ulka Digital and Tata Value Homes unveil ‘One Nation One Price’ proposition

    By A Correspondent

     

    Tata Value Homes Ltd. (TVHL) along with FCB Ulka Digital has pioneered the journey of online home booking with Tata Value Homes. Leveraging on the opportunity of festive season and championing the e-commerce route, Tata Value Homes launched the first-ever e-commerce portal for buying homes with a retail pricing proposition of One Nation One Price. So far over 300 homes have been booked within just few days of the launch.

     

    For decades the behaviour and method of buying homes in India has remained the same. Home buying is still a long struggle accentuated by problems such as tedious booking procedures, lack of trust, no transparency, etc.

     

    Keeping these challenges in mind, a year back, FCB Ulka Digital with Tata Value Homes embarked upon this online journey of facilitating house buying. The communication objective during the festive campaign was to reinforce this convenient and innovative method of buying homes online.

     

    To give further impetus to the idea, the team promoted India’s First Real Estate Website for buying homes. This website for the first time ever sold houses across cities such as Mumbai, Bengaluru, Chennai, Ahmedabad and Pune at the same price on the theme – One Nation, One Price.

     

    The campaign received an overwhelming response with thousands of users showing interest in the campaign leading to an online sale of over 300 houses. “Evolution of Indian consumer over the years to embrace the e-commerce platforms has opened up the market for consumers across the globe. With the increasing internet penetration, this new platform builds on the vision of being the largest provider of homes. We believe this will enhance the overall experience of the consumer in completing his online home buying experience”, shared Brotin Banerjee – MD & CEO Tata Housing.

     

    Commenting on the success, Satish Ramachandran, Sr. Vice President of FCB Ulka Digital said, “We have always believed digital can work wonders for brands and this campaign testifies the same. It introduces a whole new behavioral change amongst the customers, thus changing the marketing trend in the real estate segment.”

     

  • FCBUlka appoints Joy Das as Media Director – Digital

    By a correspondent

     

    Joy Das

    FCBUlka Interactive has appointed Joy Das as Media Director – Digital. With the rapid growth that the FCBUlka Interactive arm has been clocking, it was only imperative to make a hire at this level to handle some of its key accounts.

     

    Joy has tremendous experience in the digital space with over 10 years of focused digital media specialization. Being a well-entrenched digital expert, Joy boasts of an enviable twitter following of over 17,000 tweeters and a unique and inspiring blogger network. He also brings with him deep knowledge of Digital Media Mix Modelling Tools which ensure high efficiency and measurable response.

     

    Prior to his stint at FCBUlka Interactive, Joy has worked on a gamut of brands like eBay, ITC, Tata Docomo, MTV, among many others.

     

    FCBUlka Interactive has a long and impressive client list and works with Amul, TCS, Tata Chemicals, Abbott Healthcare, Wipro, ITC, Bausch & Lomb, Nerolac, ICICI Bank, World Vision, FabIndia,  Tata Housing to name a few. Joy will provide leadership to the digital media duties of several of these accounts and will lead a team of over 10 digital media planning and buying professionals.

     

    Commenting on Joy Das’ appointment, Satish Ramachandran, Senior Vice President, FCBUlka Interactive, said, “We are growing at a scorching pace and digital is well poised to become a key medium for many of our Group’s clients. Our Interactive team’s strength is now over 50 members. We have been consistently investing in talent and technology to ensure we are ahead of the curve. Joy’s experience will be of immense value for us to maintain our growth rate.”