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Tag: Sasha Chhetri

  • The Airtel Girl and her friends will answer it in a brand new campaign, which went on air recently

    Airtel girl back with new brand promise

    By A Correspondent

     

    Sasha Chhetri, the Airtel Girl, and her friends are back in a brand new campaign. This time they are trying to figure out which mobile network is India’s fastest and what’s the proof for it.

     

    Conceived by Taproot-Dentsu, a 360-degree media mix led by TV will see renderings in Outdoor, Print, Radio and Digital.

     

    Said Rajiv Mathrani, Chief Brand Officer, Bharti Airtel:“Our new campaign is aimed at reinforcing our superior network capability that enables us to deliver best in class online experience to our customers across the country.”

     

    Added Agnello Dias of Taproot Advertising, “Ookla is the world leader in speed tests and all we had to communicate is that it had proven Airtel to be the fastest in India. We chose to do it via an all too familiar face”

     

  • Airtel rolls out a 360-degree campaign around the all new My Airtel App – one app for all apps

    Airtel girl is back with shortcut to digital world

    By A Correspondent

     

    Bharti Airtel has re-launched its My Airtel App with a 3600 degree marketing campaign around My Airtel app featuring Sasha Chhetri. This time the Airtel girl, who is out with her friends, takes up the ‘Apps Challenge’ and manages to outfox the challenger with the My Airtel App.

     

    Said Rajiv Mathrani, Chief Brand Officer, Bharti Airtel, “Smartphones have redefined our lives and mobile applications allow us to do almost everything on the go, wherever we are. The new campaign is built around the new My Airtel app, which has a collection of the top apps, and brings the best of the online world to users in one place.” The campaign has been created by Taproot Dentsu.

     

  • Calls out customers to stop wasting their benefits under traditional postpaid plans that offer pre-set benefits that never get fully utilized

    Airtel’s new postpaid campaign urges customers to ‘Waste Nothing’

    By A Correspondent

     

    Sasha Chhetri, the Airtel 4G Girl, is back once again and this time she is telling customers to stop wasting the benefits that come with traditional postpaid mobile plans and move to Airtel MyPlan to get the best value for their monthly mobile spends. The ad, crafted by Taproot, is currently on outdoor, print and radio. A television version may happen soon.

     

    Commenting on the launch of new marketing initiative, Srini Gopalan, Director – Consumer Business, Bharti Airtel said, “Airtel MyPlan is designed to simplify the postpaid customer experience and offers them the flexibility to create their own plans. The new campaign is based on a simple consumer insight – that a lot of postpaid mobile users end up with plan benefits that they never fully utilize and end up wasting these benefits month on month. MyPlan addresses this problem by giving customers the freedom to choose what they actually need in their postpaid plans and gives them absolute value for their spends by eliminating any wastages.”

     

    With traditional postpaid plans offering pre-defined voice/data/SMS benefits, customers end up wasting some of these benefits as their actual usage/requirements may be very different.

     

    Some benefits include customers have the flexibility of changing their MyPlan whenever they want – if they are going for a vacation, they can always switch calls to data so that they have ample data to navigate, find the best restaurants or just upload vacation pics in real-time. Again, helps optimizing phone bills every month and waste nothing.

     

    Not just that, under the plan, customers can also share the extra benefits with their family by getting one member connection at a nominal rate of Rs. 199/year. No separate rental is charged for the member connection.