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Tag: Sarthak TV

  • Sidharth Bhakti airs 19 new shows

    Sidharth TV Network launched, four Odia channels by year-end

    By Our Staff

    Sidharth Bhakti, the second devotional channel of Odisha, has been launched on April 1. Two more channels from the group – Sidharth TV (GEC) & Sidharth Gold (Music & Movie) will be on air from May 2021. The fourth channel of the group will also come by end-2021.

    Sitaram Agarwal
    Sitaram Agarwal

    Sitaram Agarwal, who had been a brand in the entertainment industry of Odisha since four decades launched their TV channel Sarthak TV in 2010. Sidharth Bhakti is the second devotional channel of the State, the first having been launched 11 years ago. Noted a communique: “The channel airs 19 new shows, of which some are really unique like ‘Dharmayudha’, ‘Bichitra Ramayana’, ‘Sabda Brahma’, ‘Bhakti Sangam’ and many more, to open a new gateway of refreshment for the seekers of devotional entertainment.”

  • The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore

    Zee set to acquire Odia channel Sarthak TV

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has announced its decision to acquire 100% equity stake in Sarthak Entertainment Pvt Ltd which operates popular Odia GEC ‘Sarthak TV’.

     

    The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore.

     

    With this Zee enters the rapidly expanding Odisha market from a bouquet of channels in other regional languages like Marathi, Bengali, Telugu, Kannada and Tamil.

     

    Launched in 2010, Sarthak TV has been a leader amongst Odia GECs. Commenting on the acquisition, ZEEL MD and CEO Punit Goenka said:  “The acquisition of an already profitable, market leading venture is going to be a value accretive investment in line with our philosophy of enhancing shareholder value. Sarthak will further add to our formidable bouquet of 33 channels in the domestic market”.

     

    Said Sitaram Agrawalla, Founder & Managing Director of the Sarthak Group and Raj Thourani, Director, Sarthak TV: “It gives us great pleasure to announce that Sarthak will now be a part of India’s leading entertainment network. Being the oldest and market leading network in India, ZEEL would provide the perfect platform for Sarthak to grow further in the future. With a history of successful operations, we are sure Sarthak will be a great value-add for ZEEL”.