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Tag: Sarthak Seth

  • The scheme is launched as an effort to provide homebuyers a flexible payment option while purchasing their dream home

    Tata Housing launches ‘Move in India’campaign

    By A Correspondent

     

    Tata Housing Development Company (THDC) has launched its ‘Move In India’ campaign. The campaign has been launched on the occasion of Independence Day and just before the beginning of the festive season. The scheme is launched as an effort to provide homebuyers a flexible payment option while purchasing their dream home.

     

    Said Sanjay Dutt, MD & CEO, Tata Realty & Infrastructure Limited said: ““At Tata Realty, we keep the homebuyer at the core of our business. In sync with the brand ethos of the Tata Group, we continue to concentrate our efforts towards offering our customers the best properties with the best amenities at competitive prices. The unfortunate advent of the Covid-19 pandemic has changed the day-to-day lives of people across the country. With work, school, workouts and more taking place at home, customers are looking to upgrade their homes. We are delighted to launch the Move In India campaign which provides our customers across the globe with a flexible payment scheme as they purchase their dream homes. The changing macroeconomic conditions are leading to the return of opportunistic investors and NRI’s to considering real estate as an investment and I believe, this campaign will attract these home buyers due to the strategic locations and quality of our projects”

     

    Added Sarthak Seth, Chief Marketing Officer, Tata Realty & Infrastructure Limited: “We at Tata Realty were quick to adapt to the pandemic and as a result, expanded our digital footprint. Our digital marketing campaigns have been extensively using geo targeting, cross device promotions and remarketing to touch base with prospective buyers at multiple points. Through this campaign, we plan to help our customers choose a home digitally in a convenient and easy manner. Our new website www.tatarealty.in is fully equipped to provide customers to view properties through virtual tours and make digital transaction, thereby removing the need for physical tour of property. We are also targeting NRIs because in the recent past we have been getting their attention especially from the US and Middle East markets as they always want to own a space in their homeland and this is the time for #homecoming.”

  • Launches new range of air purifying invertor ACs that make homes a healthy environment

    Panasonic unveils ad campaign promoting latest AC offering

    By A Correspondent

     

    Panasonic India has launched its marketing campaign ‘Quality Air for Life’ that focuses on the importance of maintaining the quality of air that people breathe indoors.

     

    Commenting on the campaign, Sarthak Seth,Chief Marketing Officer, Panasonic India, said:“Everybody today is conscious or aware of health—what is good for the body, what goes in the body.”

     

    Added Sartaj Jaffri, Senior Vice President, Saint and Warriors: “The indoor air is far more polluted than outdoor air, therefore the importance of indoor air quality is being considered by the consumers. The characters in the stories are a reflection of the Indian consumers’ mind set when planning to buy an air conditioner. The stories depict key features of the new Twin Inverter AC range i.e. being energy efficient while staying comfortably cool and providing air flow across a wider area with the Shower Cooling effect. It’s always a delight to work for a brand like Panasonic, a leader and most trusted brand in the home appliances segment.”

     

     

  • The campaign highlights the long lasting ability of Panasonic alkaline batteries

    PV Sindhu endorses new battery range for Panasonic

    By A Correspondent

     

    Panasonic Energy has launched its new TVC for alkaline batteries featuring brand ambassador PV Sindhu. The campaign highlights the long lasting ability of Panasonic alkaline batteries and the superior performance as compared to ordinary zinc batteries.

     

    Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

  • The TVC features P V Sindhu   

    Milestone Dentsu launches new TVC for Panasonic alkaline batteries

    By A Correspondent

     

    Panasonic India has come up with its new television campaign for its range of alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, the TVC is now on-air across all popular channels.

     

    Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

     

    Added Mayank Khattar, National Creative Director, Milestone Dentsu said, “In my opinion, creativity is about showcasing your ideas in a crisp, simple and effective way. The fast-paced action-packed commercial delivers just that.”

     

    Said Nabendu Bhattacharya, CEO & MD, Milestone Dentsu: “This is the first TVC for Milestone Dentsu and we are glad it is for Panasonic. With a progressive brand like Panasonic, we are sure to have many opportunities to showcase our creative strength in times to come.”

     

     

  • The new TVC features the company’s high-end range of 4K television series, designed to deliver picture quality and sound

    Panasonic launches new TVC with Ranbir

    By A Correspondent

     

    Panasonic India has launched its new TVC for its 2017 line-up of 4K Ultra HD TVs along with the UA7 sound system, featuring brand ambassador Ranbir Kapoor.

     

    Commenting on the new TVC, Sarthak Seth, Head – Brand & Marketing Communications, Panasonic India, said: “Rejoicing 99 years, we are constantly developing and providing productsto become a trusted partner of our customers. With festive season on a high, we are happy to launch our new campaign with Ranbir Kapoor, to boost the sales of our popular TV range. The commercial perfectly captures how the Shinobi Ultra range is designed to deliver picture quality and sound, delivering Greatest Cinematic Experience. With this campaign, we aim to build connect with our consumers and highlight our range equipped with superior Japanese technology.”

     

    According to creative agency Publicis Capital: “Panasonic as a brand always believed in offering the best to its consumers. This year with their launch of 4K TVs, they have strengthen the belief further. The latest communication announces the launch of Shinobi Ultra 4K TV series, the story revolves around the best 4K experience and captures the key features that takes the TV viewing experience to next level.”

     

  • Highlights the advanced Active Foam Wash to get rid of stubborn dirt, grime & stains

    Panasonic unveils campaign for its Foam Premia washing machine range

     

     

    Panasonic India has launched an integrated marketing campaign for its gen-next washing machine range- the FoamPremia. The new TV-led campaign has been conceptualised, created and executed by Saints and Warriors and will be supported on television, print, OOH, cinema, in-store and digital.

     

    Themed “It’s Foamtastic! Lots of Jhaag, no Daag”, the new TVC will be broadcast pan-India across mix genre television channels, majorly focusing on GECs, HD, News & movies, and lifestyle & kids channels among others. Keeping in line with the company’s business strategy, the TV campaign will also cover the regional and Hindi heartland TV channels too. The regional outreach includes Southern and Eastern Indian market.

     

    Speaking about the new TVC, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “The washing machine is one of the key strengths and among the best selling product categories at Panasonic. We always customise products that suit the evolving needs of a modern Indian family. The FoamPremia range is equipped with features generating rich and creamy foam for a spotless washing performance.It is also equipped with Econavi Technology which senses washing load & water temperature to adjust water usage & wash timing to optimum levels, hence ensuring better wash with minimum waste of electricity. Our new campaign focuses on effectively communicate the essence of the product and at the same time educate the masses about its functionality and features.”

     

  • Wins Panasonic Refrigerators, Microwave Oven and Water purifier

    Milestone Dentsu, Milestone Brandcom’s creative agency, bags Pansonic

    By A Correspondent

     

    Milestone Dentsu, the newly formed creative agency of Milestone Brandcom, part of the Dentsu Aegis Network, has bagged the creative mandate for Panasonic India’s Refrigerator, Microwave and Water Purifier business. The creative duties were handed over to Milestone Dentsu following a multi-agency pitch. Milestone Dentsu, the creative arm of Milestone Brandcom, will be in charge of handling the Japanese multi-national’s leading business portfolio.

     

    Sarthak Seth

    Commenting on the decision, Sarthak Seth, Head-Brand & Marketing Communications – Panasonic India said: “We were looking out for a youthful and progressive partner who could deliver fresh perspectives in terms of planning and creative execution to help us keep pace with the changing trends. We found that partner in Milestone Dentsu. Their approach was fresh and creative, outstanding. We are looking forward to this association and hope that it goes a long way.”

     

     

    Nabendu Bhattacharyya

    Added Nabendu Bhattacharyya, CEO and managing director, Milestone Brandcom: “We are delighted to win a prestigious creative account like Panasonic. We enjoy working on global brands with such diverse portfolio as they challenge our true potential. We have put up a strong ATL Team while we foray into creative services at Milestone Dentsu.”

     

    The business will be handled out of Milestone’s Delhi branch with Ujjwal Anand, Country head and Mayank Khattar, National Creative Director as the brand custodian.

     

  • Elite Inverter Sky Series with Radiant Cooling Technology, focusing on Comfort, Health and Beauty

    Panasonic unveils #TheFutureisUp for its Sky AC series

    By A Correspondent

     

    Panasonic India has kicked off its marketing campaign for the recently launched Sky Series ACrange. The360-degree integrated campaign is conceptualised and conceived by Saints and Warriors and will be supported on television, Print, OOH, Cinema, Instore and Digital.

     

    Commenting on the new TVC, Sarthak Seth, Head – Brand & Marketing Communications, Panasonic India, said: “At Panasonic, we have always focused on ensuring better life for each customer by creating products with advanced technology. The TVC series focuses on three areas, Comfort, Health and Beauty. We aim to create awareness about the new technology and position it as a product to match up to theevolving lifestyle of our customers.”

     

    Said Sartaj Jaffri, Senior Vice President, Saint and Warriors:  “Panasonic Sky Series air-conditioners is a solution for something that has always bothered us – ACs that freeze us with their direct air flow. We had to depict it as something that will be a marker in history and shape the future of airconditioning.”

     

  • The mandate is for a full-service digital business of Panasonic

    Panasonic India hands over digital mandate to Isobar India

    By A Correspondent

     

    Panasonic India has appointed Isobar, the digital agency from Dentsu Aegis Network, as their digital agency. The mandate is for a full-service digital business of Panasonic.

     

    Sharing his thoughts on the association, Sarthak Seth, Head – Brand & Marketing Communications at Panasonic India, said, “We are glad to see the enthusiasm that people at Isobar have for Panasonic. We’re really looking forward to innovative ideas that they bring to the table.” Seth added, “Panasonic is one of the pioneering brands in its category. Therefore, we prefer associating with people who share the same values and vision. With the kind of work Isobar has done in the past, we are confident that we’ll be able to accomplish some great work together.”

     

    Shamsuddin Jasani, Managing Director, Isobar India said, “Panasonic is a great brand to work with and we are very happy that they have chosen us to partner with them for their digital marketing needs. Our focus on creating brand narratives which ultimately lead to brand commerce are really hitting home with our clients.”

     

  • The new TVC features Panasonic’s Brand Ambassador Katrina Kaif

    Panasonic assures ‘A better life’ in new campaign for its AC range

    By A Correspondent

     

    Panasonic India has launched its new campaign communicating how its Life Conditioner gives one healthier, smarter and faster air. Themed – ‘A Better Life, A Better World’, the campaign resonates the company’s commitment to improve the quality and the standard of living, creating a better world for the entire community to live in.

     

    The new range of air conditioners enhances the consumer experience by providing them with prerequisites cooling features and empowers them with the latest Japanese technology. LifeConditioner is the amalgamation of the healthier, smarter and faster technology. Panasonic Life Conditioners are equipped withNanoe-G & PM 2.5 Air Purification which eliminates airborne particles and serves purer air in your home.

     

    The advertising campaign features Panasonic’s brand ambassador -Katrina Kaif who has a strong youth appeal which connects with the brand’s techno-savvy consumers looking for products with global standards.

     

    The campaign gives an insight into the life of consumers across Indian geographies taking a closer look at the need for cool and pure air that can help them have a healthier lifestyle.  With this campaign, Panasonicaims to establish a strong connect with its audiences by showcasing the smart innovations which make for ‘A Better Life, A Better World’.

     

    Announcing the new campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said,“We are truly excited to launch our new AC campaign as it is in line with our commitment towards creating ‘A Better life, A Better World’. Panasonic has always ensured on pursuing a better life for each individual customer with its products across spaces and fields, such as the home, the community and in business. The new TVC brings alive the essence of pure air and highlights the ‘Healthier, Smarter & Faster’ technology of Panasonic LifeConditioners.”

     

    Sartajof Saints & Warriors said, “The story attempts to give an insight of consumers across Indian geographies seeking technology which satisfies their need for a faster, healthier and smarter technology in ACs. Katrina Kaif brings credibility and freshness to the otherwise serious technology product offering. The story-telling ensures that the characters are a reflection of the Indian consumers’ mindset.”