MxMIndia

Tag: Sartaj Jaffri

  • #MyBullet campaign on social media garners good response from the motorcycling community across the globe

    Royal Enfield stirs nostalgia with its latest campaign for Bullet 350

    By A Correspondent

     

    Royal Enfield has launched its latest brand campaign that showcases six new colours of the motorcycle brand, Bullet 350. The campaign films, comprising three different stories celebrate the values that have come to represent the motorcycle brand in India and its patrons.

     

    Notes a communique: “The films were developed by the in-house team in collaboration with Sartaj Jaffri from Black or White Brand Communications Pvt. Ltd. Aloke Shetty has directed the three films. The digital campaign was conceptualised by the in-house digital strategy team.”

     

    The campaign in running in print, digital, cinema and on television mediums in select markets namely – Uttar Pradesh, Punjab and Kerala to drive awareness to our prospective customers.

     

     

  • Launches new range of air purifying invertor ACs that make homes a healthy environment

    Panasonic unveils ad campaign promoting latest AC offering

    By A Correspondent

     

    Panasonic India has launched its marketing campaign ‘Quality Air for Life’ that focuses on the importance of maintaining the quality of air that people breathe indoors.

     

    Commenting on the campaign, Sarthak Seth,Chief Marketing Officer, Panasonic India, said:“Everybody today is conscious or aware of health—what is good for the body, what goes in the body.”

     

    Added Sartaj Jaffri, Senior Vice President, Saint and Warriors: “The indoor air is far more polluted than outdoor air, therefore the importance of indoor air quality is being considered by the consumers. The characters in the stories are a reflection of the Indian consumers’ mind set when planning to buy an air conditioner. The stories depict key features of the new Twin Inverter AC range i.e. being energy efficient while staying comfortably cool and providing air flow across a wider area with the Shower Cooling effect. It’s always a delight to work for a brand like Panasonic, a leader and most trusted brand in the home appliances segment.”

     

     

  • Elite Inverter Sky Series with Radiant Cooling Technology, focusing on Comfort, Health and Beauty

    Panasonic unveils #TheFutureisUp for its Sky AC series

    By A Correspondent

     

    Panasonic India has kicked off its marketing campaign for the recently launched Sky Series ACrange. The360-degree integrated campaign is conceptualised and conceived by Saints and Warriors and will be supported on television, Print, OOH, Cinema, Instore and Digital.

     

    Commenting on the new TVC, Sarthak Seth, Head – Brand & Marketing Communications, Panasonic India, said: “At Panasonic, we have always focused on ensuring better life for each customer by creating products with advanced technology. The TVC series focuses on three areas, Comfort, Health and Beauty. We aim to create awareness about the new technology and position it as a product to match up to theevolving lifestyle of our customers.”

     

    Said Sartaj Jaffri, Senior Vice President, Saint and Warriors:  “Panasonic Sky Series air-conditioners is a solution for something that has always bothered us – ACs that freeze us with their direct air flow. We had to depict it as something that will be a marker in history and shape the future of airconditioning.”