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Tag: Sarosh Shetty

  • The film brings alive Hershey's positioning of #DipthemomentinHershey's

    Lowe Lintas salutes kids in Hershey’s new campaign

    By Our Staff

     

    Hershey’s has launched a campaign in which it salutes and embraces children who spent the series of lockdowns patiently by staying indoors. Conceived by Lowe Lintas Mumbai, the film brings alive Hershey’s positioning of #DipthemomentinHershey’s and being #BetterTogether while being #HappyatHome.

     

    Speaking about the campaign, Sarosh Shetty, Marketing Director, Hershey India said: “The lockdowns have been difficult for parents. It has made every parent wonder how they will juggle office meetings, household chores and their kid’s needs at the same time. To everyone’s surprise, children have proven to be a strong pillar of support throughout this challenging phase. This film is a tribute to our little champs, who not only faced every situation with a smile, but also inspired us to keep going – in their own sweet and endearing way. They have helped us create more ‘moments of goodness’ in our everyday lives, which is what brand Hershey’s stands for – it is about celebrating the simple moments of bonding with our loved ones. We hope this film brings that alive for our consumers.”

     

    Commenting on the film, Joshua Thomas, Executive Creative Director, Lowe Lintas added: “Some of the sweetest moments in life are the ones spent with the ones we love, and the bright spot in this otherwise gloomy lockdown was just that. Hershey’s has always stood for precious moments of togetherness and this ad is another expression of that.”

     

  • The film encourages consumers to boost their energy and lift the lockdown on their passion and hobbies, notes a communique

    Sofit unveils new digital film

    By A Correspondent

     

    Hershey India, one of the world’s leading snacking giants, recently unveiled a new digital film for its brand Sofit. Through this digital film, notes a communique, the brand encourages consumers to live their passions and an active lifestyle, as they step ahead each day stronger during this lockdown.

     

    Commenting on the new digital film, Herjit Bhalla, Managing Director, Hershey India said: “While the lockdown is challenging for all of us, it has opened doors for pursuing a new hobby or skill. In today’s times, as consumers effortlessly don on different hats at home, we want them to also be cognizant about their health and overall well-being. Through Sofit’s latest digital film, we are encouraging our consumers to boost their energy and re-ignite their lost hobbies and passions.”

     

    Added Sarosh Shetty, Director of Marketing at Hershey India: “The film beautifully captures how Sofit’s range of delicious, plant-protein based products like Sofit Soy Milk, Sofit Almond Milk and Sofit Protein Cookies give us some healthy energy to nurture our passions and hobbies, even in this challenging lockdown phase. This highly engaging film is based on an interesting creative idea wherein various inanimate objects such as a piano, paint brush, skipping rope, gardening tool, dumbbell and frying pan metaphorically rejoice at finally being put to use after such a long time. Through this film, Sofit aims to help its consumers face these unprecedented times with energy and vigour.’’

     

     

  • Syrups, spreads, milkshake and exotic dark confectionary also part of the mandate

    Lowe Lintas bags Hershey’s Kisses

    By A Correspondent

     

    Hershey India has awarded its creative duties to Lowe Lintas. Wunderman Thompson is the incumbent agency on the account.

     

    The scope primarily includes a large scale multimedia campaign launching Hershey’s Kisses in India

     

    Talking about getting Lowe Lintas on board, Sarosh Shetty, Marketing Director, Hershey India said: “The distinctive and engaging new communication campaign brings alive the unique proposition of Hershey’s Kisses. It celebrates the distinct shape of a delicious Hershey’s Kisses chocolate, each of which is specially wrapped to make your loved ones feel special. Sharing Hershey’s Kisses is a great way to express one’s affection for your loved ones. We are sure these delightful chocolate treats will spread happiness and smiles across millions of Indian homes. We are excited to bring Lowe Lintas on board as our creative agency for the Hershey’s brand. The Hershey’s brand in India had leading positions across multiple categories, and is known for being an international, indulgent, high-quality chocolate brand. We look forward to a successful association with Lowe to bring alive the communication strategy on this key strategic brand.”

     

    Added Virat Tandon, Group CEO, MullenLowe Lintas Group: “We are truly delighted to partner a prestigious global brand like Hershey’s. We look forward to working together with the brand team in making Hershey’s a household name in India. To this effect, Lowe Lintas developed an overall strategy and a creative idea that will help build affinity and preference for the brand Hershey’s as well unlock opportunity for every product in their portfolio.”