MxMIndia

Tag: Sarfaraz Khimani

  • Publicis Media has also announced that Tanmay Mohanty will hold additional charge as Head of Global Partnerships role for India

    Publicis Media aligns Convonix & Resultrix under Performics. Tanmay Mohanty to take on additional role

    By A Correspondent

     

     

     

    Pallav Jain
    Sarfaraz Khimani

    Publicis Media India today announced the alignment of Convonix and Resultrix under the Performics brand. This, notes a communique, firmly establishes Performics as the largest performance marketing offering in the country by far and is in line with Publicis Media’s market-leading presence and ambitions in the areas of digital marketing, data, tech and analytics.

     

    Pallav Jain and Sarfaraz Khimani will serve as Co-CEOs of Performics India and will report into the Publicis Media India CEO Anupriya Acharya.

     

    Tanmay Mohanty

    Meanwhile, Publicis Media has also announced a new Head of Global Partnerships role for India. Tanmay Mohanty will take over this new role in addition to his current role of Zenith India Group CEO. In this role, Mohanty will bring in a “more strategic and holistic approach to global partnerships in India and ensure greater Groupe and client connectivity with partners such as Google, Facebook, Adobe and Microsoft amongst others”.

     

    Anupriya Acharya

    Said Anupriya Acharya, Publicis Media India CEO: “We stand at an important growth juncture and it is imperative that we put accelerated focus on next-frontier areas in marketing communications like machine learning, artificial intelligence, consulting, automation and the like.  The current changes reflect our endeavor to create a compelling offering with an effective structure that supports evolving client needs. Pallav and Sarfaraz have driven spectacular growth for Convonix from an entrepreneurial start-up to a scaled organisation, across India and in multiple market mandates including US, UK and Asia-Pacific and bring in expertise on innovative solutions around talent acquisition and talent management at scale. It makes them the ideal choice for leading Performics India. Tanmay Mohanty is a proven leader with a successful track-record of accomplishment of leading in the digital first space and then bringing that thinking to the larger integrated media space. He has brought in value and substance to every client conversation across Zenith and Resultrix. I am sure with his strong product focus and client need-gap understanding, he will shape our global partnerships in India well.”

     

     

  • Performics.Convonix is the digital end-to-end solutions company under Starcom India

    Performics.Convonix bags SEO mandate of Aditya Birla Health Insurance

    By A Correspondent

     

    Sarfaraz Khimani

    Continuing its recent run, Performics.Convonix has won the SEO duties on Aditya Birla Health Insurance. Said Sarfaraz Khimani, Co-CEO, Performics.Convonix: “This is a significant addition to our roster and we look forward to developing and implementing a cohesive strategy on Search for Aditya Birla Health Insurance.  An area such as health insurance faces a shortage of clear, concise information. We hope to enhance brand visibility, website traffic and ultimately increase ROI significantly through SEO. SEO is an area which has a huge bearing on business deliverables and our data and insight-driven approach to SEO backed by our strong background in technology will go a long way in achieving both the client and our joint objectives.”

     

    Aditya Birla Health Insurance Co Ltd. is a 51:49 joint venture between Aditya Birla Group and South Africa’s MMI Holdings.

     

  • Starcom has the mandate for the media duties of FCA

    Performics.Convonix wins SEO mandate of Jeep India

    Performics.Convonix, part of Starcom India, has won the additional SEO mandate of Jeep India. Jeep belongs to the Fiat Chrysler Automobiles (FCA) India portfolio and Starcom has the mandate for the media duties of FCA.

     

    Said Sarfaraz Khimani, Co-CEO, Performics.Convonix:“This is a significant win for us. Performics.Convonix will enhance brand visibility, website traffic and will optimise business through online channels for Jeep India. The digitally astute auto-buyer wants to judge for himself. With realms of information available online, consumers are inundated and it is important to put what is relevant upfront. Our approach is to marry search with insights and analytics and to build for Jeep India a cohesive strategy so that consumers can discover useful information about the brand and access thumb-stopping content. A sound SEO strategy goes a long way in achieving business objectives.”

     

    Added Rahul Pansare, Head of Marketing, FCA India: “Performics.Convonix has a deep instinctive understanding of the Jeep brand and what auto-buyers are looking for online. Their analytical thinking and fresh approach to search will give the brand a greater edge versus competition. More and more consumers are going online for information todayand SEO gets the business found and noticed. Also, with Starcom as a media partner and Performics.Convonix as our Digital and SEO partner, we expect greater synergies in our offline and online communications.”

     

  • The mandate involves all of paid media

    Performics.Convonix wins Pharm Easy paid media mandate

    By A Correspondent

     

    Performics.Convonix, part of Starcom India, has won the digital duties of pharma aggregator Pharm Easy. The mandate involves all of paid media. The business was won as part of a highly competitive multi-agency pitch.

     

    Said Dharmil Sheth, Co–Founder of PharmEasy:“We provide consumers with quality health products and services at a click of a button and give them the highest possible savings in the shortest possible time. Performics.Convonix, like us is agile, ambitious, spirited and has a body of good solid work and rich insights on the pharma category. They are a great strategic partner to bring on board and their experience and expertise will give us maximum consumer connect across platforms and bang for the buck. While we reviewed several agencies, Performics.Convonix scored because of their strategic vision and thought-leadership on the category and the brand. It’s wonderful to have them on board to further fuel our expansion plans.”

     

    Sarfaraz Khimani

    Added Sarfaraz Khimani, Co-CEO Performics.Convonix: “This is a great win for us. PharmEasy is a brand that empowers consumers, and makes the best and most reliable health products and diagnostic services accessible to all. This is a brand built on trust, confidence, quality of service and excellence in product and we are pleased to partner with them in building the category.  Healthcare is the largest utility vehicle and the digital healthcare industry in India is all set to boom, with a growing number of consumers opting to buy medicines the e-way. We look forward to making a significant difference to the PharmEasy brand. This will be a long and fruitful association.”