MxMIndia

Tag: Saregama India

  • On the occasion of Father’s day, Saregama pledges to donate Carvaan to old age homes

    Saregama hymns tunes of hope for old age homes

    By A Correspondent

     

    After the launch of its recent Ghar Le Aayein campaign, Saregama takes a step further to help the elderly find companionship and withstand challenging times through the power of music and pledges to donate Saregama Carvaan to old-age homes on the occasion of Father’s Day.

     

    Commenting on this gesture, Vikram Mehra, Managing Director, Saregama India, said: “These are tough times and it’s important to be empathetic and sensitive to the emotional needs as much as health needs of the elderly in the society. We have pledged to donate Carvaan to the old age homes, hoping it will help them cope with their loneliness and boredom through the therapeutic power of music.”

     

     

  • The film emotionally connects with the viewers with its tear-jerking moments

    Saregama Carvaan renders another emotional ad film

    By A Correspondent

     

    Chrome Pictures and The Womb recently released their latest ad for Saregama Carvaan.

     

    Said Kumar Ajit, Vice President, Saregama India: “As awareness of Carvaan as a product grows, we now wanted to build in a compelling emotional motive for all young Indians to express their gratitude towards the people who have made some impact in their life. #ThankYou is the simplest expression but most often than not a difficult one to express. With Saregama Carvaan, we want to bridge this gap between the generations. We urge people to say #ThankYou to the people who matter, who have made difference in their lives. The time is right to gift Carvaan not just for its 5000 songs and other great features, but also for the emotional heft it carries”

     

    Adding to that, Navin Talreja, Founding Partner, The Womb said: “We felt Saregama Carvaan could be the perfect carrier of such an expression for the young generation. We want to make Carvaan as synonymous with saying ‘thank you’, as a red rose is for love. The launch film is the first in a series of communication and activation initiatives we will take to seep the message deep into Indian psyche. We’ve started off with a typical and traditional Indian father-son relationship – filled with respect and distance. And how Carvaan can help in a small way to bridge such relationship gaps”

     

    Said Amit Sharma, Director, Chrome Pictures: “A lot of Indians are not verbal about their feelings towards their parents especially towards fathers even though they love them. Small gestures that children express onto their parents are magical moments that fill their hearts with joy. Being appreciated by your child when not expecting is the best gift a parent can ever receive and as a father myself I can vouch for this. Therefore, when the Saregama Carvaan brief was narrated to me I was very moved by it and was extremely excited to take the project forward. I hope my latest creation for the Saregama Caravaan brings both parents and children closer.”

     

     

  • The company owns the largest music archives in India, one of the biggest in the world

    Lodestar UM wins media mandate of Saregama

    By A Correspondent

     

    Lodestar UM recently added another win by bagging the media duties of Saregama.

     

    The company started operations over 115 years ago and today goes by the name Saregama India Ltd. Saregama is the custodian of over half of all the music ever recorded in India. The company owns the largest music archives in India, one of the biggest in the world.

     

    After establishing its supremacy in India’s music scene, Saregama has now expanded into other areas of entertainment like publishing, television software and digital content. It also has full-fledged studio facilities in Kolkata making it one of the best end-to-end entertainment giants in the country.

     

    Commenting on the development, Vikram Mehra, Managing Director – Saregama, said “At Saregama India, we want the users to experience our rich content in a manner which is disruptive and at the same time, accessible. Whether it is our latest offering, Saregama Music Cards or our highly engaging music apps, Saregama Shakti and Saregama Classical, we don’t want to leave any corners unturned and for that we wanted to partner with an agency like Lodestar UM who understands our needs. We are listed on the NSE and BSE, and are India’s largest and best-known music recording company.”

     

    Nandini Dias, CEO Lodestar UM, seems very upbeat on this new win “We are happy and proud to have been trusted with Saregama and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of digital and offline media will help them get more value on the table”

     

    Bhavesh Shah, GM, Lodestar UM, Mumbai said, “I am delighted at the win of Saregama. Saregama is all about music and youth which we at Lodestar understand very well, with properties like Coke Studio”.