By Our Staff
Dentsu India has announced the appointment of Sapna Arora as Chief Client Officer (CCO).
In this role, Arora will continue to enhance integrated solutions for existing and prospective clients and drive growth for the network. She will report to Rob Gilby, CEO APAC, and work closely with the leadership as well as teams across Creative, Media and CX.
Prior to this, Arora was with OLX India as CMO, PRO, Brand Head – Emerging Markets.
Commenting on the appointment, Gilby said: “We are in a very exciting phase of our evolution with a clear vision and strategy and I am delighted we continue to attract the best industry talent to join us and share their expertise. This is what makes Sapna the ideal fit for today’s Indian dentsu! She brings incredible global expertise that will be invaluable in cultivating pride, employee advocacy, and a sense of collective purpose that will strengthen dentsu India’s reputation among key stakeholders. I would like to extend a warm welcome to Sapna and look forward to working with her.’
By Our Staff
OLX Autos has appointed Lowe Lintas Delhi as its agency. The agency’s scope primarily includes delivering offline and digital communication for the brand, amongst other responsibilities.
Commenting on its association with Lowe Lintas, Sapna Arora, Regional Head for OLX Autos Brand, CMO (India), Head Public Relations (India) said: “We are delighted to welcome Lowe Lintas on board OLX, especially as we expand our retail presence and online autos marketplace business across India to solidify OLX Autos as India’s leading omnichannel pre-owned automobile marketplace. The consumer-centric approach of Lowe Lintas will enable us to extend our connection with the existing consumer base while also tapping into a newer consumer base of first-time car owners. We look forward to delighting our consumers, dealer partners and automobile ecosystem with memorable brand campaigns that have made OLX a household brand across India.”
Added Naveen Gaur, Deputy CEO, Lowe Lintas said: “OLX and Lowe Lintas have had a great relationship, and the work we did in past still resonates with people today. It is great to be on board with them again for their Autos business. They appreciate our skill set when it comes to understanding the Indian consumer, insights, strategy and expertise in a digital consumption world. We look forward to creating powerful work on OLX Autos in the coming year.”
By A Correspondent
Olx Cash My Car (CMC), the offline pre-owned car-selling business from pre-owned product sales platform, has launched a new national ad campaign
Said Sapna Arora, CMO, Olx India: “Olx is the market leader in the pre-owned cars segment and with the launch of Olx Cash My Car (CMC), we are determined to strengthen our position in the cars vertical. The proposition is meant for convenience seeking consumers who are ready to sell their car instantly. The campaign is extremely contextual to today’s users, who are young, independent and tech-savvy. The couple in the film is shown to be jointly in charge of selling their car, and the woman is as much a decision maker, in fact a decision taker, as much as her spouse. The ad mirrors the evolving urban philosophy of partnership between couples in today’s society.”
The marketing campaign is conceptualised by Enormous Brands. Added Mukund Raina, Branch Head – Delhi, Enormous Brands: “With this communication campaign, the endeavour was to drive attention to the ease with which a consumer can sell or buy his car through Olx and establish that Olx Cash My Car is the go-to place for instant transaction. The fact that Olx enjoys the authority as an undisputed leader in the category and the insight into the growing attention of women sellers at the CMC stores has inspired us for this campaign.”
By A Correspondent
E-comm platform Olx has announced the appointment of Sapna Arora as its Chief Marketing Officer (CMO). In her new role, Arora will be responsible for leading the brand marketing initiatives of the company. Previously, she has served in various leadership roles at Procter & Gamble, Reckitt Benckiser, Nestle and Bennett Coleman and has extensive experience of nurturing billion dollar brands such as Pantene, Whisper, Tampax, Tide, Stouffer’s, and Mortein, among others.
Said Sushil Kumar, General Manager, Olx India: “Olx has been at the forefront of creating the thriving digital classifieds industry in India. We have been, in the past, able to develop a differentiated market standing synonymous to the pre-owned goods in India. As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience. She has worked on some of the most iconic brands in India and we look forward to her contribution in our next phase of growth.
Talking about her new role at Olx, Arora added: “I admire Olx’s strong brand recognition, high consumer awareness, and rich brand heritage. It’s a product that can help consumers upgrade their lives within their means, builds upon the cultural shift of shorter ownership cycles while extending the product’s life; thereby contributing in reducing the carbon footprint. I am excited to be working on the brand.”
Prior to joining Olx, Arora was a Partner at Matrix Atlantic Capital, where she worked closely with entrepreneurs to unlock growth opportunities.