MxMIndia

Tag: Sapient Razorfish

  • The Centre brings together capabilities and skills of teams at Sapient Razorfish, DigitasLBi and Indigo Consulting

    Publicis Communications sets up customer experience centre

    By A Correspondent

     

    Publicis Communications has announced the launch of its customer experience centre of excellence in India. Three Publicis Communications agencies – Sapient Razorfish, DigitasLBi and Indigo Consulting – have come together to consolidate their top-end user experience and user interface capabilities to form the experience centre.

     

    The centre will be led by Hemant Bhagia, Customer Experience Director at Sapient Razorfish. Speaking about the new development, Himani Kapadia, CEO – India, Sapient Razorfish and DigitasLBi said: “This strategic shift is in line with our vision of creating client-focused best-in-class solutions. It made sense to create connections between our immense ‘for India’ and ‘from India’ CX capabilities spread across brands, so that the sum of the parts is greater than the whole. Each brand will continue to have teams under their roof, thus ensuring insulation for clients, while being part of a platform that gives them access to thought leadership, best practices, talent and infrastructure to deliver new age experience solutions.”

     

    Added Rajesh Ghatge, CEO, Indigo Consulting: “The voice of the customer is demanding best-in-class, best-in-category, immersive CX solutions. This ask can only be addressed by getting in the best talent that is supported by distilled insights and collective experience. The centre is aimed to build a competence in UX and UI, in depth and scale, which is unmatched in the country. The benefit to our clients is going to be immense, helping them win bigger and win faster in the marketplace.”

     

     

  • Himani brings 22 years of diverse experience across business, finance, strategy, technology and media

    Himani Kapadia appointed CEO of Sapient Razorfish as Charulata Ravi Kumar exits

    By A Correspondent

     

    Sapient Razorfish, a part of Publicis Groupe announced that Himani Kapadia has assumed the position of CEO, India, Sapient Razorfish and DigitasLBi effective immediately. In this new role, Kapadia will be responsible for the growth of both businesses in India by leveraging the complimentary propositions and offerings of the brands, to help clients reimagine their business through radical customer-centricity. Charulata Ravi Kumar, who led the Sapient Razorfish India business, moves on to pursue other opportunities.

     

    “India is a strategic market for us with immense potential. The combined capabilities of Sapient Razorfish and DigitasLBi across consumer, digital, experience, data and technology, offer a unique advantage to our clients as they partner with us on their digital transformation journey. With Himani at the helm of both brands in the market, I am excited at the opportunity we have to help clients in the region truly reimagine their propositions for a rapidly changing consumer set,” said Rajdeep Endow, Managing Director, Sapient Razorfish, Asia Pacific.

     

    “We are thrilled to have Himani taking on the role of CEO for India. Having known Himani for a number of years, her experience in India coupled with her focus on doing what’s best for her clients reassures me that she will help lead our clients through the digital transformation journey, Also, Amaresh Godbole, MD, DigitasLBi India, who has done a brilliant job leading and growing the brand in India, will continue his current role as MD, reporting into Himani,” said Annette Male, CEO, DigitasLBi, APAC.

     

  • Positions Sapient Razorfish to help clients drive customer-centric digital transformation across the enterprise from CMO to CIO

    Publicis.Sapient launches new enterprise business transformation offering

    By A Correspondent

     

    Publicis Groupe and Publicis.Sapient unveiled a new set of integrated offerings from SapientRazorfish designed to help clients transform their businesses in the connected world.

     

    The integration of Sapient Razorfish, part of Publicis.Sapient, now culminates with the launch of a new brand identity and six best-­of-­breed offerings, which clients from across all industries will benefit from:Digital Business Strategy & Innovation; Customer Experience; Data & Artificial Intelligence; Marketing Modernization; IT Modernization; and Commerce.

     

    “The market clearly needs a partner that drives real and sustainable business transformation for the connected age through an obsessive focus on the customer,” said Maurice Lévy, Chairman & CEO of Publicis Groupe. “Today’s business leaders are realizing that a bifurcated approach of leaning on agencies to transform experiences and on consulting partners to transform business processes no longer works – it’s too slow, too fractured, organizationally unsustainable and most importantly, the focus on the customer gets lost in the complexity.”

     

    “Our clients want skills and capabilities across the entire spectrum, from customer experience to deep technical implementation and strategy and consulting expertise for transforming in the connected age,” added Sapient Razorfish CEO Alan Wexler. “The new economic era requires putting digital at the core of business, including new operating processes and new ways of deploying technology. Innovation is increasingly important as clients look to evolve business models and leverage the bundling opportunity of platform effect.”

     

  • Menon, who will continue his responsibility of leading Delivery out of India as Global Head of Service Lines for Sapient Razorfish, takes on this new role from Rajdeep Endow

    Sanjay Menon appointed Managing Director of Sapient India

    By A Correspondent

     

    Sapient, a part of Publicis Groupe, announced that Sanjay Menon has assumed the position of Managing Director of Sapient India, effective immediately. In this role, Sanjay will drive the strategy, capability development, and growth of Sapient’s India presence and maintain its status as hub of the company’s globally distributed delivery network.

     

    Menon, who will continue his responsibility of leading Delivery out of India as Global Head of Service Lines for Sapient Razorfish, takes on this new role from Rajdeep Endow. Endow has taken on the role of Managing Director, Sapient Razorfish, Asia Pacific and is responsible for leading strategy and growth for the region and helping clients reimagine their business through radical customer-centricity.

     

    “I am excited to see Sanjay take on the role of Managing Director for Sapient India. He has been a key part of the India leadership team, and has played an instrumental role in promoting our culture and building capabilities. As India continues to remain a strategic talent market for Publicis.Sapient, I am confident Sanjay will help us strengthen our brand that has always attracted the best engineering minds. I’d also like to recognize the contributions of Rajdeep in growing the India business both in terms of size and impact,” said Chip Register, Co-Chief Executive Officer at Publicis.Sapient.