MxMIndia

Tag: Sanya Malhotra

  • For its smartphones portfolio, starting with HMD Crest

    HMD ropes in Sanya Malhotra as Brand Ambassador

    Actor Sanya Malhotra will be seen as the leading face of HMD India for its upcoming smartphone line-up, starting with HMD Crest.

    Commenting on the collaboration, Ravi Kunwar, VP of HMD India and APAC, said: “We are delighted to welcome Sanya Malhotra to the Human Mobile Devices family. Sanya is a truly unique talent, her ability to repeatedly deliver strong performances on-screen, yet a rare ability to express herself on various social platforms with a variety of engaging content aligns perfectly with our ways of consumer engagement. Her appeal to a diverse, style-conscious young audience mirrors our commitment to deliver mobile experiences that are not just technologically advanced but also a true expression of personal style.”

  • Conceptualised by Hashtag Orange digital marketing company in Gurugram

    Sanya Malhotra promotes Philips Smart Wi-Fi Led lights

    By Our Staff

     

    Signify, the new company name of Philips lighting, has unveiled its festive campaign ‘Smarter Generation ki smart lights’ for its Philips Smart Wi-Fi LED lighting range, featuring leading actor and Philips brand ambassador Sanya Malhotra.

     

    The 40-second film, conceptualized by Hashtag Orange, digital marketing company in Gurgaon, features a catchy soundtrack and highlights the features of Philips Smart Wi-Fi LED lights.

     

    Speaking about the new campaign, Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, Signify Innovations India Limited said: “Smart lighting is a new yet rapidly growing category in India, with the demand driven by young consumers who prefer home devices that are smart, convenient and innovative. Our latest TVC highlights how smart LED lights can completely transform the ambience and mood of a room and the campaign tagline ‘Smarter Generation ki smart lights’ aptly positions the new Philips Smart Wi-fi LED lights as the perfect lighting option for the modern tech-savvy generation. We are the global leader in lighting and the film reiterates our technology leadership in the LED lighting segment.”

     

    Commenting on the campaign, Amit Shankar- Co-Founder, Chief Creative Officer, Hashtag Orange added: “There couldn’t have been a better brief for Diwali than Philips Smart Wi-Fi LED lights. When we researched the product and all the offerings that come with it, our entire team got excited knowing the fact that these LED lights are Wi-Fi enabled with voice commands and have a customised Wiz app that lets you switch between millions of colours based on your mood. To showcase these lights, we decided to craft a film with a contemporary take on Indian festivities. We married choreography with the various functionalities of the lights which work wonderfully through voice and app control. We highlighted the playfulness of young members of the family and how well these smart LED lights could change the entire setting based on their various moods. For us at Hashtag Orange, we had a blast filming and editing this peppy, energetic and a truly Diwali film. Post this wonderful film, we have come to realize that when it comes to smart lighting, it has to be Philips.”

     

     

  • This move highlights Shoppers Stop increasing focus on private brands

    Sanya Malhotra to promote Shoppers Stop brands

    By Our Staff

     

    Shoppers Stop has roped in Sanya Malhotra as brand ambassador for select private brands to further emphasise on the continued focus on their private brands as an important strategic pillar.

     

    Speaking on the association, Venu Nair, Customer Care Associate, MD & CEO at Shoppers Stop said: “Private brands continue to be a strategic pillar for Shoppers Stop. We maintain significant emphasis on increasing our private brands share.  We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”

     

  • The film is developed by BBH India

    Sanya Malhotra lights up Philips lighting campaign

    By Our Staff

     

    Signify has rolled out its latest TV advertising campaign ‘Beauty that moves you’ for its Philips decorative lighting range. Sanya Malhotra has been appointed brand ambassador for its Philips lighting range. The film is developed by BBH India.

     

    Speaking about the new campaign, Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, Signify Innovations India Limited said: “We have a wide variety of beautiful designs in our decorative lighting range that includes chandeliers, pendants, wall lamps and outdoor lights, that are sold exclusively at our 200+ Philips Smart Light Hubs spread across the country. Our latest TVC showcases how beautiful decorative lights can completely transform the ambience and aesthetics of a room. We are also delighted to welcome Sanya Malhotra as the brand ambassador for our Philips lighting range. She was a natural choice for us as her fresh and youthful personality deeply resonates with our brand.”

     

  • Celebrates Valentine's Day with actors Sanya Malhotra and Suhail Nayyar

    Ogilvy creates film for Skinn Fragrances by Titan

    By Our Staff

     

    Fragrance brand Skinn by Titan has launched a digital film featuring actors Sanya Malhotra and Suhail Nayyar for Valentine’s Day.

     

    Said Ankit Kasliwal, Head of Marketing, Fragrance Division, Titan Company Limited: “There are often expressions of love that remain unsaid as words fall short while conveying the true depth of feelings. Gifting a fine fragrance to a loved one thus becomes an intimate, and expressive gesture. For this Valentine’s Day, we wanted to capture this true essence of love that runs deep and showcase these imperfectly “perfect relationships” where the little unsaid moments can be rejoiced with Skinn by Titan.”

     

    Added Divya Bhatia, Group Creative Director, Ogilvy South: “For this year’s Valentine’s Day campaign, we wanted to do something that not everyone would be talking about. But something that everyone could relate with. And that’s how we came upon the thought of what happens after you’ve fallen in love. When you’ve settled in the relationship. The reality is, the deeper the bond, the more comfortable the couple is to do their own thing and grow within the relationship. Taking that as a premise we went ahead and created this narrative with a twist. A narrative that celebrates couples for who they are, individually and together. After all, it’s the little imperfections that make each relationship perfect in its own way.”

     

  • The key feature of the product is brought to the fore by Sanya Malhotra, star of the film ‘Dangal’

    Supari Studios unveils campaign for Moisture Surge

    By A Correspondent

     

    Supari Studios has produced the latest campaign for Clinique for the product, Moisture Surge.

     

    Said Anna Joseph, Director of the film: “The brief we received was that the film had to cover different moments over 72 hours in Sanya Malhotra’s life. As a young actress her days are filled with all sorts of activities – from photo shoots to rigorous dance rehearsals to downtime with friends – we wanted to give the viewer an insight into her personality as well as establish how Moisture Surge is a product she relies on to keep her skin looking great through the day. We tried to intersperse the product shots organically through the film so they felt like a part of her regular routine. We kept the camera movement fluid and made her interact with the camera as much as possible so it would feel like you’re moving with her through different parts of her day. Lastly, we made sure to put her essence into the film so that it felt natural and fun. She’s a great dancer and a very positive, happy person – it was important to bring that out in the film.”

     

    Mitali Sharma

    Added Mitali Sharma, Executive Producer, Supari Studios: “When Clinique came to us with the brief for this project, we knew that the 72 hour factor of the product would be pivotal. There’s so much that happens in 72 hours of any person’s life especially someone like Sanya, so this film is extremely relatable for anyone that watches it. When developing the narrative and script for this we felt that the mood and theme of this film would resonate with the target audience “