MxMIndia

Tag: Santosh Navlani

  • Part of brand’s effort to promote its comprehensive tax-saving solution featuring ELSS, NPS, Health Insurance & Life insurance

    ETMoney’s ‘Tax Ka Bhoot’ highlights common man’s struggle with taxes 

    By A Correspondent

     

    ETMoney has launched a rap song featuring TikTok star Yuvraj Singh, aka Baba Jackson and actor Biswapati Sarkar on the average Indian’s fight against the ‘Tax Ka Bhoot’ haunting their lives.

     

    The video is conceptualised and produced by RVCJ Digital Media in partnership with the ETMoney marketing team led by COO Santosh Navlani.

     

    Said Santosh Navlani, COO & Head of Marketing ETMoney: “Taking our tax campaign ahead in its final phase in run-up to March 31 deadline, we have launched India’s first-ever rap on tax. The primary motivation to become financially savvy for our mobile-first millennial users is to  ‘avoid the pain of tax deduction’, and this led to the idea of the video that highlights the pains of Indian taxpayers and what they can do to avoid them.”

     

     

  • Reaffirms its position as the country’s go-to personal finance app for maximum tax savings

    ET Money campaign urges tax payers to be money-wise

    By A Correspondent

     

    ET Money is encouraging people to demand more out of their lives. The campaign, conceptualised by Daiko Fho and produced by Cellardoor in partnership with the Times Internet marketing team led by COO Santosh Navlani features a TVC starring stand-up comedian and comedy writer Biswapati Sarkar and actor Namit Das who present this message in a fun yet emphatic manner.

     

    Said Santosh Navlani, COO & Head of Marketing ET Money: “The last quarter of any financial year is that time when the income-earning Indian Individuals thinks about tax savings more than ever before. We intend to not only drive a larger awareness of what the maximum possible tax-savings can be for them, but also enable seamless purchase of those tax-saving products. Moreover, our aim is to help people derive maximum value for themselves while they save the tax by ensuring they also enhance their financial lives through them – be it growing their money, insuring themselves or protecting health of their families and get rewarded by additional tax-saving if they start planning for retirement.”

     

    Added Rajesh Aggarwal, Founder & CEO – Daiko Fho: “ET Money’s tax saving campaign was conceptualised as a brief yet engaging narrative that delivered its promise of maximising savings in a manner that would resonate with the widest segment of tax-paying Indian. We are happy to have been able to weave our experience in engaging storytelling with incredible actors like Biswapati Sarkar and Namit Das to deliver this insightful message in a humorous yet impactful manner.”