MxMIndia

Tag: Sanofi

  • Sanofi India is the maker of the Combiflam pain relief brand

    Ogilvy & Sanofi create ‘Pain Man’ for Combiflam Plus

    By A Correspondent

     

    Sanofi India Limited, makers of the Combiflam pain relief brand, unveiled an advertisement for Combiflam Plus focusing on headache relief.

     

    Conceptualised by Ogilvy, the film ends with the message ‘Sar dard mitaao, clear socho. Strong pain ko do strong jawab’.

     

    Said Nikhilesh Kalra, General Manager – Consumer Healthcare, India & South Asia, Sanofi: “We understand the impact that tension headaches can have on a person’s life. With the constant stress we endure in both our personal and professional lives, paired with the need to multitask, tension headaches are inevitable. But we cannot let headaches get in the way of our daily hustle.  New Combiflam Plus, with the powerful combination of Paracetamol and medicated Caffeine ensures long lasting relief from intense headaches and allows for completion of daily tasks with a clear mind.”

     

    Added Srreram Athray, Group Creative Director, Ogilvy:  “Headaches are painful, but a headache ad has to be entertaining and memorable. So, we created this tussle between a caring mom and the Pain Man.”

     

     

  • The new ad film underlines the dual benefits of Combiflam Icyhot and highlights how it is the ‘strong reply to strong pain’

    Combiflam Icyhot takes on strong pain in new ad campaign

    By A Correspondent

     

    Sanofi India has launched its new ad campaign for its topical analgesic – Combiflam Icyhot. The film has been conceptualized by Ogilvy and was developed on the insight that pain can weigh one down and can derail one’s day to day life. Effective respite from pain can help people get back on track and move forward.

     

    Said Nikhilesh Kalra, General Manager – Consumer Healthcare, India & South Asia, Sanofi: “We understand how everyday pain affects the quality of life. No matter how much care one takes, physical pain of some sort will find its way to us. Strong pain needs an effective pain relief solution. Combiflam Icyhot is a topical pain reliever available in gel and spray format for instant and long lasting relief to people suffering from muscle pains and sprains. Given the clutter in the pain segment, our ad is distinctive and hence, memorable, delivering the brand message and the product benefits in an engaging manner.”

     

    Speaking about the ad film, Srreram Athray, Group Creative Director, Ogilvy said, “The film is a quirky take on the pain we may suffer in our everyday lives that end up robbing us of vigour. We tried to deliver the brand message in a way that would resonate with most Indians, in a way never tried before within the category.”