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Tag: Sanjoy Chakrabarty

  • The activation involved students participating in a physically exhausting game thereby showing the importance of staying hydrated

    MyCollegeFest activates 100 colleges with Tata Gluco Plus energy

    By A Correspondent

     

    New age digital media-tech company Graphene Media has been recently mandated to execute a first of its kind activation for NourishCo’s Tata Gluco Plus (TGP) in more than a 100 colleges in Tamil Nadu & Karnataka during the next three months.

     

    In order to build an active engagement for its launch in Tamil Nadu & Karnataka, MyCollegeFest a venture by Graphene Media, conceptualised an activation for NourishCo which involves students participating in a physically exhausting game thereby showing the importance of staying hydrated.

     

    Using latest motion controlled gaming and Kinnect technology, MyCollegeFest created a virtual scenario where a student has to control his avatar by physically running, dodging obstacles and collecting energy by grabbing TGP packs. Every obstacle reduces their score and every TGP pack gives them more points to run further. The game ends with the participants reaching out for a real drink to replenish their energy after participating in this activity.

     

    Speaking on how the activation was received: Sanjoy Chakrabarty, CEO and Founder of Graphene media said, “Innovation is one of the best ways to create top of mind recall especially amongst youth. MyCollegeFest, being the only platform for aggregating college fest from across India, effectively maximizes visibility and engagement for a brand through college festivals. While this activation for Tata Gluco Plus is a first of its kind from an innovation perspective, it can also talk about scalability as it covers almost a 100 colleges across the southern part of India. We look forward to taking up such challenges and enhancing engagement with many more such unique ideas.”

     

    With an inventory of over 2500 college fests across 300+ cities in India, MyCollegeFest has been innovating on student engagement with brands. Keeping in mind its clients requirements, it works on basic sponsorships for large scale branding activity to delivery on actual sales, app downloads, product usage, customer connects and offers three levels of an association – exposure, engagement and performance. MyCollegeFest.co.in has been working on projects for brands like Lakme, NourishCo, eBay, Olivia, andEmami with cumulative touch point of more than 1000 college fests.

     

  • Sanjoy and Samyak Chakrabarty talk about life's teachings

    Relative Values | More like friends: Sanjoy and Samyak Chakrabarty

    Every Thursday, MxM will take you beyond our regular news and look at the people in the business of media and marketing. So on the first Thursday of every month, we will have a section titled ‘RELATIVE VALUES’ featuring siblings, parents-children, cousins etc who may be working in the same or allied sectors of media, advertising and marketing.

     

    This Thursday, Sanjoy and Samyak Chakrabarty talk about life’s teachings. A child’s first and greatest teachers are none other than his/her parents. And since yesterday was Teachers’ Day, we spoke to a father-son duo to understand how one has been able to shape each others lives.

     

    By Meghna Sharma

     

    Samyak and Sanjoy Chakrabarty

    Zenith Optimedia’s managing partner Sanjoy Chakrabarty is a well-known name in the media fraternity and his son Samyak Chakrabarty made headlines when he became Chief Youth Marketer at DDB Mudra Max and Managing Director at Electronic Youth Media Group at the tender age of 18.

     

    Both belong to the media industry, though there is a difference between what they do, but when asked if his father influenced his choice about entering the same field, Samyak recalls, “I have learnt the ropes through my father and my first orientation into the media industry was through him since I would keenly follow the work he does and I even got a chance from a very young age to interact with his colleagues from whom I got to learn a lot as well. Also I got to learn that working in the media is more of a state of mind than just a mere mechanical profession.”

     

    Over the years, their relationship has matured and now they are more like friends. “We share a good healthy relationship wherein we are open to listening to each other’s point of views and thoughts. And whenever he seeks views on his new personal ventures, we do chat. Otherwise no work-related discussion,” says Sanjoy.

     

    However, Samyak does feel that it is his father’s goodwill in the industry which gave him a push initially. “It is only later that I started building my own contacts since I have always been taught that being self-sufficient is more sustainable and would help me command more respect.”

     

    So, what is one big lesson he has learnt from his father? “It has to be that I and my approach to what I do must evolve with time along with always having a strong value proposition to offer so that I am able to maintain demand for me/my product in the constantly changing market,” says Samyak proudly.

     

    And like any other father, Sanjoy too has big dreams for his son. “He has very strong leadership skills, is intelligent, a go-getter, and he has enterprise. He is going to be very successful very soon.”