MxMIndia

Tag: Sanjiv Paul

  • Tata Steel will be umbrella sponsor as part of a three-year contract

    Tata Steel to sponsor Professional Golf Tour of India

    By A Correspondent

     

    Tata Steel will enhance its support to golf in the country through a three-year deal as the umbrella sponsor of the Professional Golf Tour of India (PGTI), Tata Steel Vice President for Safety, Health & Sustainability, Sanjiv Paul announced recently.

     

    Said Paul: “For more than a decade and a half, Tata Steel has hosted a tournament for the Indian pros at the Golmuri Golf Course in Jamshedpur. We decided it was time to extend our support to professional golf in the country as the lead partners for the entire tour.”

     

    Added PGTI Chief Executive Officer Uttam Singh Mundy: “We are delighted to welcome Tata Steel, one of Indian sport’s earliest and biggest benefactors, as our umbrella sponsor. Both the main and feeder tours – will benefit from PGTI’s association with Tata Steel.”

     

     

  • The account, which was won as a result of a multi-agency pitch, will be handled by the agency's Kolkata office

    Law & Kenneth Saatchi & Saatchi wins Tata Metaliks creative mandate

    By A Correspondent

     

    Law & Kenneth Saatchi & Saatchi has been appointed as the creative agency on record for Tata Metaliks which produces pig iron and ductile iron pipes in India. The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Kolkata office. The agency will be responsible for the integrated communications mandate on the brand.

     

    Commenting on the win, Devraj Basu – Senior Vice President & General Manager, Law & Kenneth Saatchi & Saatchi said: “Proud to be associated with Tata Metaliks. A company with such exemplary vision and values. To build brand equity in this category and be truly distinctive in the B2B space would be at once interesting and challenging. We look forward to a great partnership.”

     

    Added Sanjiv Paul, Managing Director, Tata Metaliks Limited: “Tata Metaliks is at a crucial juncture now following the amalgamation of its pig iron and DI pipes businesses. There couldn’t have been a better time to partner with an agency like Law & Kenneth Saatchi & Saatchi to take ahead our creative mandate in sync with the Tata Group values. Ours is a B2B business primarily, both challenging and exciting. We look forward to our association with Law & Kenneth Saatchi & Saatchi, to build our brand perception in the minds of all our stakeholders, be it our customers, our employees or the community at large and take our brand to the next level.”