MxMIndia

Tag: Sanjiv Kapoor

  • The campaign will be deployed across multiple platforms including digital, TV, cinema print and outdoor

    Vistara’s new campaign inspires flyers to opt for the best

    By A Correspondent

     

    Vistara has announced its new multimedia brand campaign called ‘Fly Higher’. Conceptualised by FCB India, the creative concept of the brand campaign is based on wide-ranging customer insights suggesting that discerning customers today are not willing to settle for less than the best, notes a communique.

     

    Commenting on the new brand campaign, Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara said: “At Vistara, we deliver a flying experience like no other airline in India. Our frequent flyers know this and tell us we have really made flying something they can look forward to again.  We want to bring this message to a larger audience through this new campaign. You have a choice of airlines when it comes to flying – why not choose the one that aims higher, treats you better, and continues to find new ways to delight customers? Good enough is not good enough for the corporate high flyers and successful millennials of today, why not choose an airline that thinks like you do, that understands you and respects your needs? Why not Fly Higher?”

     

     

  • The mandate was awarded following a multi-agency pitch

    Vistara to fly high with FCB India

    By A Correspondent

     

    Vistara, the full-service carrier and a joint venture of Tata Sons and Singapore Airlines (SIA), has awarded its creative duties to FCB India, following a multi- agency pitch.

     

    Speaking on the occasion, Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara, said: “We were impressed with FCB’s strategic insights and articulation of recommended path forward for our advertising. We are delighted to have them as our creative partner, and we look forward to working with their passionate team to continue delivering insightful and impactful integrated campaigns.”

     

    Commenting on the win, Rohit Ohri, Group Chairman and CEO, FCB India said, “We are proud to partner Vistara as it continues to set new benchmarks of excellence in the Indian skiesWith the experience of flying becoming increasingly commoditized, Vistara, with its unrelenting focus on creating a ‘new feeling’, is truly breaking new ground. We’re excited with this opportunity of taking brand Vistara to a new creative high.”

     

     

  • SpiceJet aims to re-define and refresh the flying experience in India

    SpiceJet hands over creative reigns to Dentsu

    By A Correspondent

     

    Dentsu Marcom has bagged the creative duties of budget airline, SpiceJet. The agency won the business following a multi-agency pitch.

     

    SpiceJet aims to re-define and refresh the flying experience in India by infusing it with humanity, warmth, passion, commitment and on occasion a welcome touch of humour, with the goal of delighting customers and exceeding their expectations in every interaction. All of this is based on the foundation of its internal mantra of SOCCH: Safe, On-time, Clean, Courteous and Hassle-free. The brief it gave to advertising agencies was to capture this spirit in its new campaigns.

     

    Sanjiv Kapoor, Chief Operating Officer, SpiceJet said, “SpiceJet is delighted to have appointed Dentsu Marcom as our creative agency. We were impressed with their understanding of the brief and strategic approach at the pitch process… The agency will have a vital role to play in repositioning the brand thought further as we grow and enabling SpiceJet to achieve its aim of becoming a people’s airline and a carrier of choice.”

     

    Rohit Ohri

    Rohit Ohri, Executive Chairman, Dentsu India and CEO, Dentsu APAC (South) said, “We are happy to partner brand SpiceJet on this exciting new phase of their journey in India. The new leadership team at SpiceJet has a clear and compelling vision of what the airline will stand for. Our task will be to develop this vision into a unique thumbprint for the brand and bring that to life at every customer touch point.”