MxMIndia

Tag: Sanjeev Shukla

  • The underlying credo for the campaign is Empowering Human Ambition

    Muthoot evangelises ‘Blue Soch’ via its campaign with Vidya Balan

    By A Correspondent

     

    The Muthoot Pappachan Group, aka Blue Muthoot, has launched its new campaign #KahaaniBlueSochki with brand ambassador Vidya Balan. The key message that the campaign aims to drive is that the Muthoot Pappachan Group supports people with the Blue Soch and thus, empowers human ambition.

     

    The films have been conceptualised by L&K Saatchi and Saatchi. Said Anil S Nair, CEO and Managing Partner of L&K Saatchi and Saatchi: “Unlike most financial services brands, who want to project themselves as the messiah of the underprivileged, Muthoot Pappachan Group respects the spirit and determination of the customers in their pursuit of success against all odds. The communication focuses on this belief that their customers are determined people with bigger dreams and we are happy to partner them in that journey. Interestingly, all the four TV scripts are inspired by true Muthoot Pappachan Group Customers’ stories, which is what makes it so endearing and our job so meaningful.”

     

    Added Sanjeev Shukla, Chief Marketing Officer, Muthoot Pappachan Group:: “By offering easily accessible & simple financial products & services to people who are not so well-off, but have the grit and gumption to achieve their aspirations, Muthoot Blue acts as a catalyst to their Blue Soch. Helping them to rise above their circumstances and build a brightertomorrow for themselves. To talk to this audience, we found the perfect match in Vidya Balan. The national award-winning actor is a well-known humanitarian who has a genuine interest in driving societal change and has time and again demonstrated the same.”The films have been directed by Nikhil Rao of Jamic Films.

     

     

  • The account size is estimated to be upwards of Rs 50 crore

    Havas Media bags integrated media duties of Muthoot Pappachan Group

    By A Correspondent

     

    Havas Media India has bagged the integrated media duties of Muthoot Pappachan Group (MPG), a leading financial services conglomerate along with business ventures in various other domains.

     

    The account size is estimated to be upwards of Rs 50 crore and will be handled out of the Bengaluru and Kochi offices led by Saurabh Jain, Vice President – South, Havas Media India.

     

    Said Sanjeev Shukla, Group Chief Marketing Officer, Muthoot Pappachan Group: “Being a legacy company, it is paramount that we maintain our reputation that has been shaped over decades with high quality practices towards helping ordinary men and women fulfil their dreams, while adopting and preparing ourselves for the next generation. Havas’ agility and consumer-centric approach has made us believe that they are the right partner for us. We hope this partnership takes the brand to newer heights and towards meaningful growth.”

     

    Added Anita Nayyar, CEO, Havas Media Group, India and South Asia: “We are excited to kick start the year with a legacy brand like Muthoot. Being in a highly regulated domain, consumer trust and transparency will be at the core of Muthoot’s marketing strategy. With this win, we have strengthened our operations in the South and are aiming to expand our footprint. We look forward to a meaningful association and to add to the relationship of belief and trust with customers that Muthoot has built since 1887.”

     

     

  • The account, which was won as a result of a multi-agency pitch, will be handled by the agency's Mumbai office

    L&K S&S wins Muthoot Pappachan mandate

    By A Correspondent

     

    The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative agency on record. The group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy., among others.

     

    The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office. The agency will be responsible for the ATL (Above The Line) as well as BTL (Below The Line) creative mandates.

     

    Anil S Nair

    Commenting on the agency appointment, Anil S. Nair, CEO & Managing Partner at Law & Kenneth Saatchi & Saatchi India said: “It is particularly exciting to be chosen as Muthoot Pappachan Group’s consolidated AoR. It is rare to see a group who adds so much value to the customers’ lives and creates life enhancing impact.”

     

     

    Sanjeev Shukla

    Added Sanjeev Shukla, Chief Marketing Officer at Muthoot Pappachan Group:“The agency has demonstrated a deep understanding of the categories, with offline and online integration. We have faith in their ability to do justice to our mandate and more importantly, in their passion, involvement and commitment.  Our Group’s credo is Believe in Blue and we look forward to partner with Law & Kenneth Saatchi & Saatchi in our journey to take Blue Muthoot beyond the blue skies.”

     

     

  • Zidd is not a new concept nor is it a new discovery; it is inherent in every Hero

    L&K Saatchi & Saatchi unveils new campaign for Hero

    By A Correspondent

     

    L&K Saatchi & Saatchi has unveiled its latest campaign for two-wheeler brand Hero. The brief shared by the client was to build the technology credentials and establish Hero as an innovative company that is ahead of the technology curve.

     

    The agency stumbled upon the insight that it’s the people behind the technology who make the technology come alive. And for breakthrough and futuristic technology, the people need to have a passion for technology that’s beyond the ordinary.

     

    The campaign details how technology is prevalent from the smallest component like a nut to the designer who conceives futuristic bike concepts and shows how this spirit of zidd makes each of these elements significant. The TVC is a narrative about this zidd for each of these elements – the nut’s zidd to be unshakable, the engine’s zidd to amaze the world, the wheel which will shorten distances, the rider who will not be deterred with challenges, the engineer who will never give up and the designer who will design the unthinkable. Hero’s world doesn’t depend on hope, but on zidd, the obsession with technology which is making the future at Hero MotoCorp, a reality today.

     

    Sanjeev Shukla, General Manager and Head – National Marketing, Hero MotoCorp said: “This campaign is the manifestation of Zidd – a spirit deeply integral to Hero. Zidd personifies the Hero in each one of us – the relentless pursuit of excellence and tireless striving towards perfection. Zidd is not a new concept nor is it a new discovery for us; it is inherent in every Hero and perpetually keeps our wheels in motion, and ahead of time. For us, Future indeed is Now.”

     

    Rahul Nangia, Chief Creative Officer, L&K Saatchi & Saatchi commented, “The challenge was that even though this was meant to be a technology driven film, it couldn’t be cold and futurist. It had to be a Hero MotoCorp film. It had to have the Hero ethic, which is never emotionless.”