MxMIndia

Tag: Sanjeev Gauba

  • The TVC, conceptualised by L&K Saatchi & Saatchi weaves in unpredictable instances, shrouded in surprises and is narrated in anecdotes

    Rajnigandha Pearls radiates goodness in its latest TVC

    By A Correspondent

     

    Rajnigandha Pearls is set to roll out its new TVC with brand ambassador Priyanka Chopra.

     

    The TVC, conceptualised by L&K Saatchi & Saatchi, weaves in unpredictable instances, shrouded in surprises and is narrated in anecdotes.

     

    Said Rajeev Jain, Associate VP, Marketing, DS Group: “’Goodness inside, shines outside’ is an aphorism, fostered by Rajnigandha Pearls. Being the brand’s core essence, this inner goodness or achchai not only stands out in all our communication, but also goes into the making of Rajnigandha Pearls, a premium mouth freshener. In this thought-provoking campaign, we are highlighting  such acts of goodness. The TVC leaves a feel-good factor with a memorable message that reveals goodness in various little situations.”

     

    Added Sanjeev Gauba, Executive Vice President, L&K Saatchi & Saatchi: “Rajnigandha Pearls has been evolving as a brand. The tagline and the philosophy is “acchai” or kindness and we wanted to showcase it by depicting caring individuals going out of their way to help strangers. However, we wanted to bring out the message much more clearly by adding an element of surprise and zing to the commercial with unique stillomatic treatment.”

     

     

  • L&K Saatchi & Saatchi won the account in a multi-agency pitch on the strength of its strategic and creative approach

    Hamdard assigns creative duties to L&K Saatchi & Saatchi

    By A Correspondent

     

    Keeping pace with the changing times and market needs, Hamdard Laboratories Company invited various agencies for a pitch and were reviewed on the relevant work credentials, understanding the brief and task in hand, strategic approach and creative route presented.

     

    L&K Saatchi & Saatchi won the account in a multi-agency pitch on the strength of its strategic and creative approach and was awarded the creative duties for brands like Roghan Badam Shirin (almond oil), Traditional medicines, Cinkara, Naunehal Gripe Syrup and Corporate Communication duties.

     

    Speaking on the development, Mansoor Ali, Chief Marketing Officer, Hamdard Laboratories said, “Hamdard is a iconic brand which has a rich legacy of over 100 years enjoying a huge consumer base in India and abroad. Leveraging its heritage and catering to modern day consumers, Hamdard is now geared to expand and innovate keeping wide product offerings and modern day consumers in mind. Hence a fresh approach and a strategic direction from our creative partner was critical for our brands. After a detailed evaluation, we finalised L&K Saatchi & Saatchi as our creative partner who we felt understands and shares the same passion with us.”

     

    Anil Nair- CEO and Managing Partner, L&K Saatchi & Saatchi said, “We see immense opportunities in working on these categories. Hamdard’s exciting product mix is indeed a challenge and delight to work on. Keeping a fine blend of traditional with modernity, old with new, young with old, Hamdard as a brand gives our creative thoughts a new dimension that is very satisfying.  And hence our creative strategy is completely in sync with Hamdard reoriented marketing strategy which we hope should culminate into great results in the market.”

     

    Sanjeev Gauba – Sr. VP and Branch Head L&K Saatchi & Saatchi Delhi said, “Today’s markets needs very precise solutions, across mediums, to engage well with the consumer. Our passion was visible in our strategic and creative work. We are thrilled and honoured to be associated with these iconic brands and see a great long term partnership emerging with Hamdard.”