MxMIndia

Tag: Sanjay Vakharia

  • The business was won as part of a competitive multi-agency pitch

    Zenith wins Spykar

    By A Correspondent

     

    Zenith has won the media duties of India’s leading Jeanswear brand Spykar. The business was won as part of a competitive multi-agency pitch. Said Tanmay Mohanty, Group CEO, Zenith India: “We couldn’t be more thrilled to partner with Spykar which is India’s own home-grown contemporary jeanswear brand and needs no introduction.   Our ROI-focused approach will drive maximum business growth for Spykar, on the back of strong tech, analytics, content and consumer- centric insights. This win is testament to our scale and ability to bring in astute media strategies for powerful, integrated brand campaigns.”

     

    Added Sanjay Vakharia, CEO, Spykar:  “Spykar has been India’s leading denim brand for 25 years. Great product coupled with widespread distribution has given us exemplary growth. In the last 3 years, our revenues have doubled. This has encouraged us to pursue aggressive growth plans and we were looking for a partner who can help  us in achieving our goals. We have selected Zenith after a comprehensive pitch process. They have dived deeply into our business and impressed us with their vision and proficiency in delivering effective, data-driven, personalised plans.  Lifestyle clothing is a dynamic, high-growth business and we are sure that Zenith’s strategic insights  will unlock new opportunities for us. Their culture of innovation is akin to our own and we look forward to working with them.”

     

     

  • The brand’s latest digital film shows the young and restless festive spirit of the youth

    Spykar’s latest digital film targets young millennials

    By A Correspondent

     

    As Durga Puja draws closer, Spykar India has announced its brand campaign named #FASTMEETSFESTIVE specially targeting the millennials of Kolkata.

     

    The montage film brings together Suyasha Sengupta, a singer and musician, Chitrangada Chakraborty an actor & photographer, Sambit Chatterjee a drummer and musician, and Ayushman Mitra, an artist and entrepreneur doing what they do best in their own spheres.

     

    Sharing his views on the film, Sanjay Vakharia, COO, Spykar, said: “We see our brand as truly young and restless which is why we wanted to associate with these four young influencers and make them our brand ambassadors. They are not only talented but also fierce, edgy, fun and of course constantly restless and hungry to create something unique with their vision. Our clothes symbolise the same spirit and they look great in them!”

     

    Added Suvajyoti Ghosh, Co-Founder and Managing Director at Brandmovers India: “Spykar is an exuberant and youthful brand and we wanted to create a film for the festive season that would stand out. These four faces are unique and fresh and doing really well for themselves – we tried to capture them in their real habitats and bring out the essence of the young and restless brand”

     

  • Spykar’s fashion range includes jeanswear, shirts, t-shirts and youth accessories like perfume and eyewear

    Spykar hands over creative duties to Scarecrow

    By A Correspondent

     

    Following a multi-agency pitch process, the Mumbai office of Scarecrow Communications has been awarded the creative duties for Spykar – the cult jeanswear brand of India.

     

    Spykar’s fashion range includes jeanswear, shirts, t-shirts and youth accessories like perfume and eyewear.

     

    Its products are available at over 900 MBOs across the country. Plus, Spykar Jeans currently has 206 Exclusive Brand Outlets all over India.

    Confirming this development, Sanjay Vakharia, COO, Spykar, said, “Spykar is a brand that is not just synonymous with jeanswear, but is also a voice that resonates with the youth, their dreams and aspirations. By breaking the confines and consistently expanding the horizon, the brand strives to evolve each day with the ever-evolving youth and their fashion needs. Keeping the pace with the fashion dynamics of today, the brand, at every point, epitomises global fashion and is considered as a beacon of effortless style. We partnered with Scarecrow because we found the same passion running in their bloodstreams as in ours. We found the team to be very cued in with the needs and aspirations of the youth of the country and were very sincere in their approach.”

    Manish Bhatt, Founder Director, Scarecrow, added, “Spykar is a truly cult brand among the Indian youth. It can be called the MTV of apparel or the Harley of fashion world. Spykar being a youth heartthrob, it is not only aspirational for a young agency like Scarecrow, but also aspirational for the relatively younger talent at Scarecrow, to work on. After meeting Sanjay and his able team who intuitively understand the pulse of the Indian youth, I am pretty sure that, together we will be able to take this only Indian youth brand to even greater heights and also make the brand stay ever-relevant to the youth.”