MxMIndia

Tag: Sanjay Srivastava

  • New TVC features Pankaj Tripathi, Manoj Bajpayee and Nawazuddin Siddiqui

    Bail Kolhu Oil campaign advocates gender equality in kitchen

    By Our Staff

     

    Bail Kolhu Mustard Oil, a brand of BL Agro, has launched a new campaign. The TVC advocates to equalise gender roles in the kitchen with tagline #RasodeMeinMardHai. It stars actors Pankaj Tripathi, Manoj Bajpayee and Nawazuddin Siddiqui. The advertisement was conceptualised and created by Leads Brand Connect.

     

    Commenting on the launch of Bail Kolhu’s new TVC, Ashish Khandelwal, Managing Director, BL Agro, said: “Bail Kolhu is a long-standing brand with recall value rooted in consumers. So, our vision with the TVC went beyond generating brand lift and into advocating #RasodeMeinMardHai concept, and we couldn’t have found a better fit to champion the social cause than Pankaj Tripathi, Manoj Bajpayee, and Nawazuddin Siddiqui. Their persona and journeys are very apropos of the initiative, which is why the message we wanted to convey comes out very naturally and effectively.”

     

    Added Leads Brand Connect CEO Sanjay Srivastava: “Leads Brand Connect team came up with an extremely unconventional but necessary concept of “why should cooking be a woman’s job alone.” It’s a stereotype that is often represented in advertisements, and we wanted to break that chain while simultaneously supporting the idea that men should cook too. With Pankaj, Nawazuddin, and Manoj, we were able to bring that out without being on the nose about it and, of course, creating more recall for Bail Kolhu.”

  • Launches three TVCs stressing virtues of good eating

    Leads Brand Connect films with Shilpa Shetty for Nourish

    By Our Staff

     

    Nourish of BL food products company announced the launch of a series of television commercials starring Shilpa Shetty. The TVCs created by Leads Brand Connect will roll out through TV, print and digital media in the coming months. With the tagline ‘Sadharan Chodo, Nutrition Chuno’, the ads emphasize the virtues of good eating and healthy living.

     

    Said Ashish Khandelwal, Executive Director, BL Agro: “Nourish is a young brand, which has received an overwhelming response in a very short span of time. With Nourish, our vision is to provide healthy, good quality and nutritional food products all across the country. While the TVC is creating awareness, we are simultaneously working to expand our distribution network to pan India levels so that we can take the goodness of Nourish to each and every household in India.”

     

    Added Sanjay Srivastava, CEO, Leads Brand Connect: “With Shilpa on board, brand Nourish aims to occupy the space of high nutrition food products offering many health benefits to the consumers. Hence the positioning was created around the promise “Saadharan Chhodo, Nutrition Chuno”. But the challenge was to communicate this fact in an innovative and engaging manner. To distinguish the brand from regular cooking commercials, we decided to take the comic way”.

     

  • The TVC reveals newly designed bottles of the entire Wild Stone deodorant range

    Wild Stone unveils #JustFriendsNoMore ad campaign

    By A Correspondent

     

    Wild Stone range of deodorants has launched the second TVC of its popular #JustFriendsNoMore series. The TVC reveals newly designed bottles of the entire Wild Stone deodorant range.

     

    Said Sanjay Srivastava, Chief Business Officer, McNroe: “The entire Wild Stone deodorant range has been re-created bearing in mindconsumer preferences and an improved fragrance delivery mechanism. We are optimistic that the new packaging designs will enhance the overall product experience of our consumers.”

     

    Added Sushant Panda, Brand Evangelist, 3003 BC: “Scientifically, fragrances and scents have had the power to create a lasting impression on our minds since time immemorial. Wild Stone’s latest TVC has aptly recognized the relevance of fragrance in the creation of this unforgettable memory of a person.”

     

     

  • The campaign features a digital film which revolves around a young boy-girl who start off as childhood friends

    McNroe launches new campaign for Wildstone Edge

    By A Correspondent

     

    The House of McNroe has launced a new campaign for its new men’s grooming range Wild Stone Edge. The campaign features a digital film which revolves around a young boy-girl who start off as childhood friends and stay #JustFriends until the girl’s starts getting attracted to the boy, with a change in his personality and looks as he starts using, no marks for guessing, Wild Stone Edge.

     

    Speaking on the TVC,  Sanjay Srivastava, Chief Business Officer, McNroe Consumer Products said: “This campaign marks our entrance into newer product categories and brings a new storyline. The youth of today gives a great importance to their appearance and needs specialized products for different personal grooming. This campaign highlights the same importance and the difference personal grooming can make in ones personality in a prominent way.”

     

     

  • The brand encourages women to pursue their desires with conviction and not shy away from exploring their true desires

    Secret Temptation’s new campaign empowers women to #OwnYourTemptation

    By A Correspondent

     

    Secret Temptation has launched a new brand platform which is a part of a consolidated re-launch of the brand.

     

    Said Narendra Kumar Daga, MD, McNroe: “A woman of today is unstoppable when allowed to pursue her desires with conviction. Secret Temptation is the voice of change and the new TVC is aimed to inspire her to Own Her Temptation.”

     

    Added Sanjay Srivastava, Chief Business Officer, McNroe: “Secret Temptation’s progressive ideology and fragrances have observed growth through Consumer pull. While the female grooming segment is growing at 5x, Secret Temptation is driving a 10-fold growth for the category.”

     

     

  • The campaign is a tongue-in-cheek story that showcases the eternal fight men have had in the quest for precious metals

    Wild Stone showcases man’s desire to own fragrances in latest campaign

    By A Correspondent

     

    Mcnroe, owner of brands Wild Stone and Secret Temptation, launched its latest campaign for Wild Stone Code conceptualised by Soho Square.

     

    “Men have always fought over precious metals. The Precious Metal Collection from Wild Stone Code, is yet another great reason for them to start a new fight,” said Sukesh Nayak, Chief Creative Officer, Ogilvy & Mather.

     

    Speaking on the film, Sanjay Srivastava, Chief Business Officer, Mcnroe Consumer Products said, “Code has always had a strong consumer preference for its fragrances. This is an attempt to strengthen and leverage the consumer acceptance to build a larger franchise.”