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Tag: Sanjay Shukla

  • Merchant will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential)

    Yusuf Merchant and Adil Khan join DDB MudraMax

    By A Correspondent

     

    In a move to reinforce the existing senior leadership team of the agency’s outdoor unit, Gour Gupta, CEO, DDB MudraMax has announced the appointment of Yusuf Merchant as Vice President, DDB MudraMax-OOH and Adil Khan as Associate Vice President, DDB MudraMax-OOH. Yusuf would be based out of Mudra House, Mumbai and Adil would function from the agency’s Gurugram location. Both Merchant and Khan were last with the WPP Group-owned Kinetic Worldwide.

     

    Khan will report to Merchant who in turn will report to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential). Speaking on the appointments, Shukla said: “Both Yusuf and Adil have reputed stronghold in the BTL market. They come from a credible, rich experience in the OOH domain. These are exciting times for the group; them being added to the team just adds to the merry.”

     

  • Sengupta will be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign

    DDB MudraMax appoints Sommnath Sengupta to drive tech innovations

    By A Correspondent

     

    Sommnath Sengupta

    To strengthen the multi-specialty expertise of the agency and help build brands in this age of data-digital, driven convergence and complex consumer dynamics, DDB MudraMax has roped in SommnathSengupta as Head-Tech Innovations, OOH & Experiential.

     

    With the DDB Mudra Group moving towards digital driven transformation, Sengupta would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.

     

    At DDB MudraMax, he will be based out of Mumbai and will be working closely with Sanjay Shukla, President, DDB MudraMax (OOH, Events & Experiential).

     

    Speaking on his association with DDB MudraMax, Sengupta said: “I am looking forward for an innovative association with DDB MudraMax. When we integrate technology with storytelling experience, we will be able to gather ‘data’ which is an integral part of any campaign.  We will be providing in-house, end to end technology solution from Concept – Design – Execution for our clients.”

     

    Gour Gupta

    Speaking on the  appointment, Gour Gupta, Executive Director, DDB Mudra Group and CEO, DDB MudraMax (OOH, Events & Experiential) said: “Somm’s restless passion for technology’s integration in storytelling and interaction delighted me. He is the right fit to drive our tech integration and content. Since technology is our ally in storytelling experience, we will be offering our clients a bouquet of tech innovations and content creations with the integration of Social media and Data.”

     

  • The FIFA U-17 World Cup India 2017 is the first global football event that will take place in India

    DDB Mudramax executes the FIFA U-17 World Cup mascot launch event

    By A Correspondent

     

    With just over 200 days  to go until the start of the FIFA U-17 World Cup India 2017, the official mascot of the tournament was revealed at New Delhi’s Jawahar Lal Nehru Stadium recently. The mascot launch event was conceptualised and executed by DDB MudraMax- Experiential.

    The FIFA U-17 World Cup India 2017 is the first global football event that will take place in India (from October 6 to 28). Following a multi- agency pitch win, DDB Mudra Max was entrusted the task of conceptualising and executing the launch event which resonated with this idea. The objective was to create a remarkable recall value for the FIFA U-17 and set the ball rolling for the sporting revolution this event will trigger.

    In a ceremony attended by Minister of Youth Affairs and Sports Vijay Goel and the Chairman of the Local Organising Committee, Praful Patel,  a Clouded Leopard nicknamed ‘Kheleo’ was introduced to hundreds of fans and media representatives. The Clouded Leopard is a wild cat that has descended from the Himalayan foothills through mainland Southeast Asia with a total population suspected to be fewer than 10,000 individuals. The character represents the agility, vigour, uniqueness and potential for the game.

    Following a high spirited event, the seven-foot tall mascot ‘Kheleo’ was introduced to the global football community; as it emerged through two splitting LED screens on stage. The mascot interacted with the young football fans and was cheered on enthusiastically by huge crowd turnout and the media at the unveiling event.

    Quoting on the brand’s experience of working with DDB MudraMax, Joy Bhattacharya, Project Director, FIFA U-17 World Cup India 2017 said, “The show that DDB MudraMax has pulled off cannot be the easiest thing. It is a launch that involves World Football Association, Local Football Association, Ministers making it simply difficult to put a timeline in place.”

    Quoting on the agency’s association with FIFA U-17 World Cup India 2017, Sanjay Shukla, President- DDB Mudra Max said, “2016 was a great year for DDB MudraMax. We gained a lot of momentum and it is great to see the momentum carrying forward 2017 as well where the first marquee event we are pulling off is a part of Indian sporting history. It is a matter of pride and honor for us to be associated with the 2017 FIFA U-17 World Cup India 2017 Mascot launch. The local organising committee are client partners in every sense of the word. I am extremely proud of the team that won this business and pulled off the event.”

     

  • He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One

    Sanjay Shukla joins DDB MudraMax as Prez – OOH & Experiential

    By A Correspondent

     

    Sanjay Shukla

    To leverage the multi-specialty expertise of the DDB Mudra Group and its senior management, Sanjay Shukla will take over as the President – OOH & Experiential, DDB MudraMax.

     

    Sanjay is a well-known industry veteran with close to two decades of noteworthy experience in all aspects of experiential marketing, entertainment, sports marketing, talent & art, activation and events. In addition to specializing in identification of market opportunities and their conversion to active revenue centres, he has also been instrumental in creating some strong brands across the industry.

     

    He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One. Sanjay led the restructuring of the diverse offerings and SBUs at Percept and helped create a single seamless entity, Percept One, that offered greater synergy and operational efficiency.

     

    Madhukar Kamath

    At DDB Mudra Group, Sanjay will be based out of the agency’s Gurgaon office and will be reporting to Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group. He will partner Aneil Deepak, Head of Ideas, DDB MudraMax in spearheading the agency’s OOH & Experiential agencies.

     

    Quoting on Sanjay’s appointment, Madhukar Kamath quoted, “Sanjay’s track record and credentials are impeccable.   I like his enthusiasm and zeal.   He comes in at a time when the OOH and Experiential teams have won some marquee businesses and also delivered some outstanding work over the past two quarters.   I look forward to the exciting times ahead.”

     

    Aneil Deepak

    Aneil Deepak, Head of Ideas, DDB MudraMax added, “Like in cricket, great partnerships center around people with differing skill sets and a common goal. In Sanjay, I see that partner. As a Mudra veteran, I also respect people with long stints.”

     

    Quoting on his appointment, Sanjay Shukla quoted, “I have always admired the work and the growth at DDB MudraMax. The opportunity to partner with Andee and grow the Experiential and OOH businesses exponentially, is a challenge that I am looking forward to’’.

     

  • She joined Percept in December 2015 and has been working with the Management to draw out future plans for the Marcom business and is well inducted

    Nupur Mahajan takes charge as CEO, Percept One

    By A Correspondent

     

    Sanjay Shukla

    Sanjay Shukla, COO, Percept One has resigned from his post at the company. He will be stepping down with immediate effect. Sanjay Shukla joined the Percept Group as National Head, PDM in 2007, and was promoted to COO, Percept Activ in 2011. He was elevated to CEO, Percept Sport & Entertainment in 2014 to manage the vast portfolio encompassing Activations, Sport, Entertainment, Talent and Weddings.

     

    Meanwhile, Nupur Mahajan has taken charge as Chief Executive Officer (CEO), Percept One, and will be responsible for leading the Vision, Strategic direction, Business Development and Integration of all the Marcom Services at Percept One. She will be overseeing a team of over 500 people across 27 offices in 10 markets to ensure seamless collaboration of the Group to ensure stronger client relationships and offer customized creative solutions to clients. She joined Percept in December 2015 and has been working with the Management to draw out future plans for the Marcom business and is well inducted.

     

    Nupur Mahajan

    Nupur has handled varied challenging portfolios spanning Journalism, Business Development, Brand Solutions, Radio, Business Acquisition, and has worked closely across both national and international markets. Prior to joining Percept, Nupur was a consultant with some of the leading business houses in the country, viz. the Star Network, DB Realty and a columnist with the tabloid newspaper, Mid-day. She kick-started her career with the Times of India and rose to become the youngest Editor of the Times group at the age of 24. She moved to television to launch Star News. Later, on the behest of Anand Mahindra, she took on the mantle of Brand Development Director and devised the growth and strategy plan for the popular ‘Verve’ and ‘Man’s World’ magazines.

     

    Post that, advertising beckoned and she joined McCann New York (HQ), as Brand and Communications Head alongside Prasoon Joshi, where she was the custodian for brand MWG in India. Her last stint was at the Times Group where she was National Creative Director. Here she led the creative and strategic responsibilities of the Group with a specific focus on reenergising Times Group IPs together with creating new domain-defining IPs across Group companies.

     

    Ajay Upadhyay, Chief Operating Officer, Percept Limited said, “We strongly believe that Nupur will be able to provide the leadership that Percept One needs to become a strong unified Marcom service.  Her global leadership experience and brand experience across manifold portfolios will help us leverage the scale and achieve the growth targets we have set for ourselves. Collaboration and integration is the value we bring to the table and Nupur is the ideal person to lead us on that path.” He further added, “Sanjay has been an integral part of the successful growth story of Percept, and we wish him the very best as he steps into new frontiers.”

     

  • The former TBWA India Group CEO has quit just six months after taking over the job

    Percept One CEO Shiv Sethuraman resigns

    By Pritha Mitra Dasgupta

     

    Shiv Sethuraman, chief executive officer at Percept One, has quit just six months after taking over the job. “Something really exciting and challenging has come up that I wish to pursue,” said Mr Sethuraman, who was CEO at TBWA India Group before joining Percept earlier this year. “Percept was a short but enjoyable journey,” he said. Percept One is the integrated marketing and communications division of the company.

     

    Mr Sethuraman was brought in with the mandate to integrate all marketing and communications businesses of Percept. Sanjay Shukla, CEO at Percept Sports & Entertainment, will now have the additional task of handling Percept One. “Currently, Percept One needs integration and growth which he can handle till we recruit someone from the advertising industry to drive the business,” said Harindra Singh, founder, vice-president and managing director of Percept. Shukla has no advertising background.

     

    Mr Sethuraman joined TBWA India in 2008 from Ogilvy Paris, where he was managing director since 2005. Before that he was vice-president at Ogilvy’s Mumbai office. Singh said Percept’s marketing communications business is growing faster than the industry average and “it needs a senior leader who can drive growth”.

     

    He spends more time on building the company’s live business that owns five intellectual properties including electronic dance music festival Sunburn, because “in India there is no standard operating procedure for the IP business and therefore it requires an entrepreneurial approach and more time”.

     

    Source:The Economic Times

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