MxMIndia

Tag: Sanjay Sharma

  • Will lead the strategy mandate for the New Delhi office

    Publicis Worldwide India appoints Radhika Burman as VP – Strategic Planning

    By Our Staff

     

    Radhika Burman
    Radhika Burman

    Publicis Worldwide India has announced the appointment of Radhika Burman as Vice President – Strategic Planning. She will be based out of New Delhi and will report into Sanjay Sharma, MD & Chief Strategy Officer, BBH-Publicis Worldwide India.

     

    In her role, Burman will lead the strategy mandate for the New Delhi office, spearheading the strategic planning function for existing clients as well as driving growth through new business for the region. She will play a crucial role in the agency’s growth ambitions with an objective to deliver solutions driven by a well-rounded view on consumer insights that can be translated into powerful and actionable brand insights.

     

    Sanjay Sharma
    Sanjay Sharma

    Said Sanjay Sharma: “In today’s complex and fast changing world, our clients need strong strategic partnerships more than ever. Radhika is an exceptional strategic mind who has the experience, expertise and energy to partner our clients in providing the right solutions for today’s challenges. In the coming days I see her playing a pivotal role in driving the growth and creative agenda for Publicis Worldwide in New Delhi.”

     

    Added Burman: “I am excited to be part of this new phase at Publicis, and very thrilled at the opportunity to work cohesively on an integrated communications approach to deliver growth and success for our partners. The focus will be to create seamless and consistent experiences for the brands we work on, across multiple channels and touch points. Given the challenging times we are in, the need to deliver unified marketing & messaging strategies has never been stronger. Our efforts will be to give our partners just that”.

     

  • … to launch #RishtonKiImmunity

    Mother Dairy collaborates with Wavemaker & Radio City

    By A Correspondent

     

    The recently launched butterscotch flavoured Haldi Milk by Mother Dairy is being promoted by Wavemaker in collaboration with Radio City via the campaign #RishtonKiImmunity.

     

    Elaborating on the association, Sanjay Sharma, Business Head-Value Added Products, Mother Dairy said: “As a customer centric organisation it has been our constant effort to bring out products that are aligned to the needs of consumers and our latest offering of Haldi Milk reaffirms our commitment. While the product has been an instant hit our campaign #RishtonKiImmunity too has struck the right chord with our target group. The relationship of mother and a child has beautifully encapsulated the caregiving nature of a mother while keeping up the taste preferences of her child. The campaign also helped us on building up the momentum by engaging consumers from all spheres.

     

    Added Mansi Datta, Managing Partner, Wavemaker India: “Mother Dairy stands for its values of trust, care, love and warmth and they are also cognisant of the demands of today’s scenario – saluting their truly innovative product offering, bottled Haldi Milk that aims to improve immunity in such times. We, at Wavemaker, understand their values and conceptualised an interesting initiative around #RishtonKiImmunity, that captures the beautiful bond of mother and child while convincing the importance of super foods. I am sure this campaign will resonate with consumers very strongly”.

     

    Said Kartik Kalla, Chief Creative Officer, Radio City: “We are glad to associate with Mother Dairy for the #RishtonkiImmunity campaign. Radio City has always taken a step forward for the benefit of the city and its citizens. With the current situation due to the pandemic, Immunity boosting is one of the most important factor to protect oneself from covid. We are certain that through this campaign we will able to spread in the vibe of positivity, hope and happiness amongst Delhiites”.

     

     

  • Collaborates with Radio City’s popular breakfast show Suno Na Dilli

    Mother Dairy & Wavemaker conduct #RishtonKaCelebration

    By A Correspondent

     

    Mother Dairy Wavemaker conceptualised a radio social and digital campaign #RishtonkaCelebration, urging people to not miss out on their special occasions, especially those who are staying alone during the lockdown.

     

    As a part of Radio City’s on-air campaign RJ Ginnie urged Delhiites to send in their #Rishtonkacelebration stories and share how are they celebrating the special day.

     

    Speaking on these initiatives, Mansi Datta, Managing Partner, Wavemaker India said: “Mother Dairy has been embracing these tough times by acknowledging and extending its warmth and support to consumers. During these testing times, all we need is that extra cushion of love and support. We are extremely delighted to work with Mother Dairy and bring out such beautiful campaigns.”

     

    Added Sanjay Sharma, Business Head – Dairy Products, Mother Dairy: “The lockdown has hit us emotionally too and being a consumer-conscious brand we took it as a responsibility to maintain smiles on the face of consumers as before. The idea behind this campaign is to spread positivity and happiness during this tough time and what is better than food. The celebrations should continue, people should enjoy their special occasions.”

     

    And this is what Kartik Kalla, Chief Creative Officer, Radio City said: ”Radio City has always been a torch bearer for the benefit of the city and citizens. Currently we are all facing tough times, and are stuck at home also celebrations have taken a back seat due to the nationwide lockdown. Radio City’s association with Mother Dairy through #Rishtonkacelebration campaign ratifies the fact that for us our listeners and their happiness has always been a priority. We are elated to be associated with Mother Dairy and spread a smile and a positive vibe amongst Delhiites.”

     

     

  • In the video, Khan shares the feeling of being alone and missing ‘Maa Ke Haath Ka Khaana’ during the current lockdown’

    Mother Dairy gets stand-up artist Zakir Khan to share lockdown message

    By A Correspondent

     

     

    https://www.instagram.com/tv/B_PaVRCJlNT/?igshid=1709ui34a26qh

     

    Mother Dairy has associated with writer, presenter, actor, and stand-up comedian Zakir Khan for its ongoing campaign ‘Rishton Ka Swad Badhaaye’. During the current lockdown while few are enjoying with their family and savouring home-cooked food, there are others who are not able to meet their families and missing them. The video is a personal expression of Zakir but a reflection of emotions of many away from home.

     

    Said Sanjay Sharma, Business Head – Dairy Products, Mother Dairy Fruit & Vegetable: “Coronavirus and lockdown is more of an emotional challenge especially for those away from home. In light of these troubled times, I am grateful to Zakir Khan for coming forward and associating with Mother Dairy. We are thankful to his expertise in communication, acting, and expression that has increased the campaign engagement significantly.”

     

    The video has been conceptualised by Mother Dairy and is being executed in co-ordination with Wavemaker India.

     

    Speaking about this campaign Ajay Gupte, CEO – South Asia, Wavemaker added: “During the current lockdown scenario while some of us may be slightly better equipped, there are many who are struggling to put together a decent meal. One of first things we dearly miss during such tough times is Maa ke Haath ka Khana. The team has beautifully captured this emotion of mother’s unconditional love with this excellent campaign for Mother Dairy. We are grateful to Mother Dairy for partnering with us and inspiring the team to come up with this idea.”

     

     

  • The rebranding reflects the company's commitment to its dynamic key consumers

    Elephant Design helps MTR Foods unveil new brand identity

    By A Correspondent

     

    MTR Foods Pvt. Ltd has announced the launch of its new brand identity with a new contemporary logo and youthful packaging, personifying the transition to an innovative and relevant brand. The rebranding – created by Elephant Design – reflects the company’s commitment to its dynamic key consumers.

     

    The rebranding has been the result of a growing realization that consumer behavior has changed dramatically in the last few years and in order to stay relevant and be the preferred choice of key consumers, the brand had to also change. Looking at the dynamic environment and consumer behavior, the brand introduced 44 innovations in their product line in the last three years and has planned on making MEGA Innovations a part of their ongoing strategies going forward.

     

    As a part of their growth strategy the company also announced the opening up of their new ecommerce site that will give consumers a clear access to the entire range of the company’s 140+ products.

     

    Emphasizing on the need for rebranding, Sanjay Sharma – CEO, MTR Foods, said “Today’s consumers have evolved quite a bit – both in terms of their food preferences as well their consumption patterns. They prefer Indian Food but perceive it to be cumbersome and time-consuming. Our brand is the flag bearer of innovative, easy-to-make, nutritious and authentic tasting products that take away the time dimension from cooking and make Indian food more accessible to consumers.”

     

    He further explained the need for a new brand identity, “However, as a brand we needed to change to reflect who our key consumers are today. While the new brand identity better represents where the company is today, our detailed growth strategy will make MTR ready for the future. This is the new beginning for MTR Foods and we are confident that the changes we have undertaken and our new brand identity will make us a part of our consumers’ everyday lives.”

     

    Atle Vidar, Executive Vice President and CEO, Orkla Foods added, “Over the last three years, Orkla Foods has transformed into a leading Nordic branded consumer company that will play a more active role in partnering the growth of MTR Foods. We are very proud to be the owners of a brand like MTR and will continue to contribute to the growth of the brand with a seamless transition of best practises and consumer insights. The launch of the new brand identity reaffirms our symbiotic partnership and the path we are going to charter together.”

     

  • Hero aims to strike a chord with football fans and harp on the unbiased unity which the sport brings to the table

    FCB Ulka conceptualises new campaign for Hero ISL

    By A Correspondent

     

    Hero has unveiled a new campaign for ISL. With this new campaign, conceptualised by FCB Ulka, Hero aims to strike a chord with football fans and harp on the unbiased unity which the sport brings to the table.

     

    The idea was to break the notion that football is a boy’s game and to get girls to live the spirit of football. In order to set the idea in motion and establish connect with the youth, Hero Maestro and Hero Pleasure have been specifically highlighted. The quintessential boyish charm associated with Maestro and the norm-breaking, free-bird attitude of Pleasure have been brought to life to convey the message that football belongs to all. Ranbir Kapoor and Alia Bhatt will be depicting the two opposite attitudes.

     

    Set to a fast paced, peppy track, the commercial opens with Ranbir Kapoor and his gang of boys playing around with a football along with their Maestro scooters. The momentum of the game leads them to a place where they are confronted by Alia and her gang of girls with their Pleasure scooters. Here, the commercial breaks the notion that football is not just a boy’s game through a challenge – “let’s play”, thrown by Alia to Ranbir’s gang and they complement the challenge with some freestyle football tricks of their own. The boys state that football is “a boy thing” while Alia’s challenge delves into the saying “Why should boys have all the fun?” – thus resulting in making football bigger as a game than it’s actually perceived to be. The unblemished rivalry between the two sexes blends seamlessly with the football fever in this commercial.

     

    As the title sponsor of ISL, Hero aims to use the commercial to voice its involvement with the game and use this occasion to bring youth together to cheer for the game and break the notions of a stronger and weaker sex.

     

    Sanjay Sharma, Group Creative Director, FCB-Ulka Delhi, said, “We wanted to use football as an enabler of youth unification with a very lighthearted and playful approach, using brand Hero as a driver for this unification.”

     

  • The company is using it as a launch vehicle for the brand's new positioning – 'Designed To Delight'

    Whirlpool unveils new campaign for frost-free refrigerator

    By a correspondent

     

    Whirlpool has launched a new campaign for its new Protton World Series Frost Free refrigerator. The new refrigerator is unique with a three-door format and has the revolutionary sixth SENSE® ActiveFresh technology in the ‘Active Fresh Zone’ to keep fruits and veggies fresh. The company is using it as a launch vehicle for the brand’s new positioning – ‘Designed To Delight’. The product is positioned to deliver freshness but this has been covered before by multiple players from every conceivable angle. The challenge was to come up with a completely new way of looking at freshness.

     

    The creative idea that FCB Ulka came up with was to celebrate a whole new way of enjoying freshness. While most commercials simply talk about freshness, the agency created a whole new level of freshness through sound. The commercial is a celebration of all things fresh with the refrigerator at the centre of it all.

     

    Mr. Sridhar Iyer, Sr. Vice President, FCB Ulka, said, “The Protton TVC from Whirlpool clearly establishes a new way of evaluating freshness within the category, the concept of sound of freshness stemmed from consumer observations as they go through the process of buying fresh grocery day in and day out.”

     

    Mr. Sanjay Sharma, Group Creative Director, FCB Ulka, expressed, “Freshness has several manifestations and most of them have already been explored. The sound of freshness, sounds fresh. We might not realize it, but seek this sound of freshness every now and then in the vegetables and fruits we buy. Hence, a fertile territory never explored in the refrigerator category, but extremely relevant.”

     

    Said Vipul Sabharwal, VP Sales and Marketing, Whirlpool of India Limited, “The Frost Free refrigerator category is an important category for Whirlpool, in which it has multiple products. We chose Protton World Series refrigerator to be the flag bearer in the TV medium because it truly embodies our new positioning ‘Designed to Delight’. It’s 3-door format is exquisitely crafted, the 6th SENSE® ActiveFresh Technology with Moisture Retention and MicroBlock ensure unparalleled bacteria-free freshness, and there is a captivating range of finishes to choose from. FCB Ulka has taken each of these elements and created an advertisement that is persuasive and entrancing. We are excited by the trade and consumer response and are confident that our ambitious share objectives will be met.”

     

  • DSP BlackRock Mutual Fund has brought on board BBH India to handle its creative mandate

    BBH India wins DSP Blackrock Mutual Fund

    By A Correspondent

     

    DSP BlackRock Mutual Fund has appointed BBH India to handle its creative mandate. The pitch was called for in June 2013 and involved six other agencies:  JWT, McCann, TBWA, Publicis, Ogilvy and Saints & Warriors.  BBH India will now be solely in-charge of developing the brand architecture and the brand positioning with DSP BlackRock, rolling out of the engagement modules across traditional and new age platforms that are consumer and distributor focused.

     

    On the win Aditi Kothari, Executive Vice President and Marketing Head at DSP BlackRock Mutual Fund said, “We believe that marketing can no longer remain a support function in the financial services world. It can truly bring differentiation and deliver business impact in the new world, if done the right way. BlackRock had recognized this last year and hence brought in a strong focus to build the brand globally. We at DSP BlackRock also understand this well and recognized the need to position ourselves the right way to the new, emerging India. Our pitch process was tough, since we knew that our new creative agencywill play an important role in laying down the foundation of a strong communication strategy. We are confident of achieving our objectives with our new partner BBH India”

     

    Subhash Kamath

    On the win, Subhash Kamath, CEO and Managing Partner BBH said, “We are absolutely delighted that DSP BlackRock has awarded us the account, it was a great pitch to win. In today’s economic situation, proper investment planning is becoming crucial for everyone and we are looking forward to partnering DSP BlackRock in meeting these challenges.”

     

    Russell Barrett, CCO and Managing Partner BBH said on the pitch: “All of us here at BBH had an absolute blast working on this pitch. That we had so much fun working on it, reflected in the work presented at the pitch itself. There’s nothing more satisfying than that. Now, we need to translate this win into great, creative, market moving work.”

     

    On the win Sanjay Sharma, Head Planning said, “Financial services communication is a sea of sameness. Despite a challenging regulatory framework we feel there is a definite opportunity to introduce new ideas, new conversations that capture people’s imagination and make them see the category differently. We are delighted to partner DSP BlackRock.”