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Tag: Sanjay S Sahni

  • Conceptualised by Wunderman Thompson, the #LetsUpcycle film is released on the brand’s social media handles

    Tata Tiscon plants ‘tree of life’ in its Kolkata premises

    By A Correspondent

     

    Tata Tiscon is observing World Environment Day with its campaign #LetsUpcycle. The campaign highlights the importance of creative transformation and renewal without waste. The idea was brought to life with an installation: tree of life.

     

    Tata Tiscon commissioned artist Sri Narayan Sinha to create the tree with metal throwaways. The tree will be planted for posterity within the premises of Tata Centre in Kolkata on June 5th,2019, World Environment Day.

     

    Said Sanjay S Sahni, Chief of Marketing & Sales (Branded Products & Retail), Tata Steel: “We are taking small and steady steps to re-engineer our business practices and redefine ourselves as individuals. The ‘Tree of Life’ will stand firm as proof of our intent as a leading business entity going forward.”

     

    Vijay Jacob, SVP and Managing Partner, Wunderman Thompson, Kolkata says, “Sustainable living is a creative journey and is very close to our hearts. We at Wunderman Thompson are thrilled to partner with Tata Tiscon on this initiative.”

     

    Added Arjun Mukherjee, VP & Executive Creative Director, Wunderman Thompson, Kolkata: “It is extremely fulfilling for us to seed, nurture and see the ‘Tree of Life’, as a symbol of ‘greener’ business intent, grow and prosper.”

     

     

  • It has been conceptualised by J Walter Thompson and produced by Light Bulb Motion Pictures

    JWT powers new Tata Tiscon campaign

    By A Correspondent

     

    Tata Tiscon has unveiled a new category of communication with J Walter Thompson through a new story – Be the Light.

     

    Said Sanjay S Sahni, Chief of Marketing & Sales (Branded Products & Retail), Tata Steel: “As an integral part of most Indian homes and true to our endeavor to continuously better ourselves, we wanted to find a new meaning of Strength today. We wish for the new home builders to understand and appreciate the need to cultivate the true value of strong homes- the ability to bring happiness to the lives living in it. We believe that is true joy of building”

     

    Added Sarvesh Kumar, Chief of Marketing (Branded Products & Retail), Tata Steel: “It’s a lovely concept that builds on the joy that festivity brings to people’s lives, especially the ones who are lonely and alone”

     

    Said Vijay Jacob, SVP and Managing Partner, J Walter Thompson, Kolkata: “Tata Tiscon has a special place in our hearts, we have carefully nurtured this brand from inception to this point where it has taken an important step of adopting an inclusive brand philosophy – The Joy of Building.”