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Tag: Sanjay Purohit

  • Samara Capital is an entrepreneurially run, India focused private equity firm

    Sanjay Purohit joins Samara Capital as Partner – Consumer / Retail practice

    By A Correspondent

     

    Samara Capital announced that Sanjay Purohit, currently Managing Director, Levi Strauss India Pvt. Ltd., will be joining them as Partner – Consumer / Retail practice. Sanjay’s career spans 28+ years across strong consumer / retail companies, like Levi Strauss & Co., Cadbury India Limited, Mobil Gas and Asian Paints, where he has built and grown great brands and businesses. In his role at Levi Strauss India Pvt. Ltd., where he has been the Managing Director for the past six years, Sanjay has played a key role in transforming the business, driving both growth and profitability, while building a strong organizational culture and team.

     

    “We are delighted to have Sanjay come on board and join Samara Capital. We believe that Sanjay is one of those rare business leaders who is able to combine deep consumer understanding and strong strategic orientation with execution bias, focus on cash flows and team building to create valuable businesses. With Sanjay’s addition to our leadership team, Samara’s consumer / retail capability will move to the next level,” says Sumeet Narang, Founder and Managing Director, Samara Capital. “He shares the Samara vision and belief that value-added private equity capital can transform and grow businesses rapidly while creating significant stakeholder value.”

     

    “I am very excited to join Samara Capital, which has been one of the most active consumer / retail investors in India, with investee companies including Flemingo Duty Free, Monte Carlo Fashions, Guardian GNC, Paradise Foods and Sapphire Foods (KFC / Pizza Hut). Samara Capital believes in unleashing the power of human capital and entrepreneurship, to create superior stakeholder value, and this has been the principal factor in my decision to join their team. As an immediate task, I will assume responsibilities as CEO of Sapphire Foods and Board member on Paradise Foods and will work with the respective teams to grow these powerful brands profitably so as to take advantage of the immense opportunity in the food services space,” says Sanjay Purohit.

     

    Samara Capital is an entrepreneurially run, India focused private equity firm. Samara invests in emerging Indian companies (EICs), businesses that have the potential for rapid growth and transformation, when run by an entrepreneurial minded management team backed by sound processes and systems. Samara values the importance of building trust in all their business relationships and emphases medium to long term value creation, nimbleness, agility while running the businesses they invest in.

     

  • The global campaign, revolves around celebrating the real moments of people who truly live in Levi's

    FCB Ulka creates campaign for Levi’s new Commuter range

    By A Correspondent

     

    Denim brand Levi’s has launched its newest collection for the urban commuter – the Levi’s Commuter series. Focused on form and function, the Levi’s Commuter collection is intelligently designed to suit the needs of urban commuters. Some hero products of the collection include hooded truckers jackets, woven shirts, jersey tees, the iconic 5-pocket jeans and city trousers. The commercial, conceptualized by FCB Ulka Bangalore, carries forward the global brand philosophy: ‘Live in Levi’s’. The global campaign, revolves around celebrating the real moments of people who truly live in Levi’s.

     

    Sanjay Purohit, Managing Director, South Asia, Levi Strauss & Co said, “The Commuterâ„¢ line in India has been specially created for urban commuters who use the metro, the local trains or motorbikes. It is made of stretchable, water resistant and odor resistant fabric, with reflective tapes for better visibility at night. We have captured the unique benefits of this product in our latest campaign in a manner that is relevant to our consumers. Levi’s® Commuterâ„¢ brings together form and function in a product line that truly enables our consumer to Live in Levi’s®.”

     

    This TVC captures the commute of a musician from his home to the recording studio and the hurdles the streets have for him. The TVC highlights the practical benefits of the Levi’s® Commuterâ„¢ range as the protagonist rides through busy traffic, travels in a metro, and even walks in the rain to reach the studio. He does all this with ease and style, thanks to Levi’s® Commuterâ„¢.

     

    Speaking about the campaign, Dennis Koshy, Vice President, FCB Ulka, Bangalore, said “Levi’s® has always been about being true to oneself and being effortless. Now, Levi’s® brings product innovation through functionality to the table with the Levi’s® Commuterâ„¢ line. The challenge was to retain the iconic imagery of Levi’s® while highlighting functionality in an engaging manner’.”