MxMIndia

Tag: Sanjay Panday

  • The campaign has been conceptualized and executed by the DDB Mudra Group

    With #ShaadiKaGhar, Big Bazaar highlights its wedding-ready range of products

    By A Correspondent

     

    Big Bazaar and the DDB Mudra Group have conceptualised a multimedia campaign #ShaadiKaGhar to showcase its wedding range. With this, the brand intends to position itself as a favorable destination for all wedding-related shopping in alignment to their ongoing agenda of becoming the one-stop shopping destination for Indian festivals.

     

    The campaign has been directed by Harsha Prabhakar Rao and showcases various preparatory aspects of an Indian wedding. Said Jishnu Sen, Chief Marketing Officer, Future Retail Limited: “The level and scale of shopping during weddings is huge and as India’s largest retailer, we simply had to put our stamp on it and be an intrinsic part of every wedding home. #ShaadiKaGhar is the first step towards being the preferred destination for wedding shopping for both pantry loading and gifting.”

     

    Speaking on the campaign, Sanjay Panday, Executive Vice President& Jt. Managing Partner, DDB Mudra West said: “#ShaadiKaGhar is based on the insight that any wedding’s to-do list largely consists of shopping tasks. Mostly, the ones on the receiving end are the parents who need to complete the shopping, keep everyone’s requirements in mind and the budgets in check. We have attempted at positioning Big Bazaar as a one stop solution that soothes out this experience for the wedding shoppers.”

     

     

  • Conceptualised and executed by Karma (Division of DDB Mudra Group) the campaign is created in two parts 'Beta BOLT' and 'Beti GAGA'

    Girls for Gaga & guys for Bolt in this Brand Factory campaign… but why?

     

     

    We don’t quite agree with this campaign, but here’s the info based on a release we received. Brand Factory has launched its latest campaign called ‘Beta Bolt’ and ‘Beti Gaga’ to announce the ‘Sports Super Sale’ at flat 60 per cent off on all footwear and apparel.

     

    Conceptualized and executed by DDB Mudra group’s Karma, the campaign is created in two parts ‘Beta Bolt’ and ‘BetiGaga’. While Beta Bolt spoofs fitness reasons created by a young boy, punned by naming him ‘Bolt’, the fastest man in the world, Beti Gaga satires the excuses that girls make to avoid going to the gym naming the female protagonist Gaga to resemble the party lifestyle of the popular singer Lady Gaga.

     

    So why don’t we agree with the ad? Well, why get the woman character after Lady Gaga, and not after, say, Serena Williams? Or do Brand Factory and DDB Mudra believe that women are only nuts about looking good and copying celebs like Lady Gaga?Alternatively, they should’ve got a Lady Gaga equivalent for the guys… Justin Bieber perhaps?

     

    Speaking about the campaign, RochD’souza, CMO, Brand Factory said: “The campaign differentiates itself from all other sports related campaigns, as it doesn’t compel the viewer to get sporty or active, instead it plays with their weaker resolutions and spurs them to at least go to the sale, whether they decide to get fit or not. Targeting all age groups the campaign talks of a customer behaviour where out of all those who resolve, few fulfil it. Brand Factory communication operates in the unconventional, youthful genre and we have tried to keep that spirit in the current campaign too”.

     

    Commenting on the creatives of the campaign, Sanjay Panday, Business Partner Karma, added: “The idea was to be different from the regular sportswear ads, since the objective was to position the sportswear category in the lifestyle space. Through the campaign we have tried to convince the consumers that even if they keep on postponing their fitness resolutions, they should still not miss the Sports Super Sale.”

    Sports Super Sale is on from May 25 to 28.

     

  • The name 'Karma' has been inspired by the legacy of Mudra which, born in Ahmedabad made the city its 'Karmabhoomi'

    DDB Mudra goes on startup mode, launches ‘Karma’

    By A Correspondent

     

    DDB Mudra has launched ‘Karma’, an agency headquartered in Mumbai, which is established as a “creative business catalyst with an agenda to partner those clients who are making small beginnings but are nurturing larger ambitions”.

     

    Karma will provide clients with an expertise of a full-service large agency, notes a communique, adding: “As Karma follows a zero hierarchy structure and has a young, empowered and talented team who is entrepreneurial by mindset, the turn-around time for solutions is faster and smoother”.

     

    Sanjay Panday

    The agency’s team comprises Sanjay Panday on the business front and his creative partner Vinayak Nayak. Panday has Ronak Shah as his Business Partner in Ahmedabad and Makarand Gholba, his Business Partner in Mumbai. In the first few months of its inception, Karma has acquired clients such as Brand Factory, SOTC and Shree Plan Your Journey in Mumbai and Arvind Infrastructure, Chartered Speed and Electrotherm in Ahmedabad. The Karma team’s latest campaigns includes SOTC’s ‘Summer 2017’, Brand Factory’s Free Shopping Weekend & Denim Fest.

     

     

     

    Rajiv Sabnis

    Speaking on the launch, Rajiv Sabnis, Executive Director, DDB Mudra Group said, “Karma has been conceived to tap into the start-up story of India. Many young entrepreneurs, who have big ambitions but are making small beginnings, need a creative partner who can be a catalyst in their business success. Since Karma itself is a start-up, it understands the challenges and opportunities that businesses starting up need to overcome, to succeed and grow.”

     

    Added Sanjay Panday, Business Partner, Karma, “Karma is a tribute to our roots. It aims at creating a disruption in the market place with its new model and is bound to kill silos with its fresh ideas.”

     

  • Sanjay Panday, Senior VP, DDB Mudra Mumbai, takes on additional responsibility as Head – Gutenberg Networks India

    Sanjay Panday to head Gutenberg Networks India

    By A Correspondent

     

    Sanjay Panday, Senior VP, DDB Mudra Mumbai, takes on additional responsibility as Head – Gutenberg Networks India. Gutenberg Networks is a global integrated marketing production organization with expertise in developing communication campaigns in broadcast, web, press and print.

     

    Mr Panday has been associated with the DDB Mudra Group for over five years and spearheads some of the largest clients of the Group, out of Mumbai. With over two decades of experience, he has worked across major agency networks and handled renowned brands such as Cadbury, ITC, Emirates, Videocon, Emami and Asian Paints, among others.

     

    On his taking charge of Gutenberg Networks India, Mr Panday said, “The global trend of consolidation of artwork, digital studio and pre-production services is now in India. I’m looking forward to help make Gutenberg Networks India one of the best pre-media production services companies in the region.”

     

    Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, said, “I am confident that Sanjay, with his vast experience across a spectrum of clients and agencies, will lead Gutenberg Networks India to its goal of becoming a strategic business hub for digital studio and pre-media production services.”