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Tag: Sanjay Mishra

  • The video titled ‘Naye Safar Ki Shuruaat’ showcases Sanjay Mishra reminiscing about fun-filled train journeys in the pre-Covid world and inspires Indians to look forward to a brighter future as we get ready to  travel again

    Ixigo video celebrates dawn of new train journeys

    By A Correspondent

     

    Travel app ixigo in collaboration with renowned bollywood actor Sanjay Mishra has launched a campaign to celebrate the start of train journeys amid Covid-19, highlighting the importance of safety and caution.

     

    The video titled ‘Naye Safar Ki Shuruaat’ showcases Sanjay Mishra reminiscing about fun-filled train journeys in the pre-Covid world and inspires Indians to look forward to a brighter future as we get ready to  travel again.

     

    Notes a communique: “A recent survey done by travel app ixigo with over 5000 respondents  revealed that 57% of the respondents are willing to travel immediately after the lockdown and 77% will prefer travelling via train over other modes of transport. However as travel normalises, for the majority of the travellers, safety and hygiene measures have become  a top priority for all while planning a trip.”

     

     

  • The campaign aims to help consumers adapt a healthy lifestyle

    Saffola & WatConsult launch ‘Beat the Crave’

    By A Correspondent

     

    WatConsult has announced the launch of a new campaign for Marico’s Saffola Active Slimming Nutri-Shake. The campaign is an audio driven digital initiative that aims to distract audiences from unhealthy food cravings.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “Anyone trying to lose weight and get in a better lifestyle/better shape has to first and foremost deal with the very human problem of ‘craving’. But if you can distract your mind for around three minutes you can survive a craving incident. With this insight and to avoid facing a conflict between the love for junk food vs the weight loss goals, we created a digital friend who helps you Beat The Crave.”

     

    Added Sanjay Mishra, Chief Operating Officer, Marico Limited: “In line with Marico’s commitment to support a healthy lifestyle, we have teamed up with WatConsult and created a digital buddy which helps distract people from unhealthy food cravings in a fun way. These cravings just add inches to the waist derailing the efforts toward slimming.  So, the digital audio buddy will work by distracting the user from any food craving and support consumers to find the right alternative healthy options”.