By A Correspondent
Chinese device-maker Comio has appointed Sumit Sehgal as Chief Marketing Officer of the company. In this role, Sehgal will lead the marketing mandate in building Comio as a differentiated, strong and conversational brand in the mobile handset market
On this announcement, Sanjay Kumar Kalirona, CEO & Director, Comio said: “We are delighted to have Sumit Sehgal on board. He is a vital addition to the team at a time when the brand is in the nascent stage. It is a pleasure to have such an experienced professional in place and leading a critical part of the organisation.â€
Said Sehgal: “Building a new brand from scratch is a marketer’s delight. It is also thoroughly challenging to carve out your space in a VUCA market such as mobile handsets. I have no doubt whatsoever, that Comiowill shape up to be a loved brand which creates relationships with its customers as equals and becomes a small part of their complex livesâ€.