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Tag: Sanjay Bhutani

  • The digital campaign to comprise multiple ad films highlighting the importance of changing the lens through which we look at life

    Bausch + Lomb’s “Live Better, Live Now” campaign

    By A Correspondent

     

    Bausch + Lomb India has launched a campaign asking people to look at the positive side of the situation and celebrate the many brighter moments that have come along the way.

     

    Commenting on the campaign, Sanjay Bhutani, MD, Bausch + Lomb India said: “In times of uncertainty, we all need an antidote that can help us keep a positive attitude. I firmly believe that this antidote, lies within us and all we need to do is simply change our outlook towards life and situations. Through the ‘live better, live now’ campaign, Bausch + Lomb India aims to humbly urge viewers to focus on all the good things in our lives today and march forward with determination and hope for brighter tomorrow.”

     

    Added Chandni Shah, COO, Kinnect: “Inevitably, during this unique period of nationwide lockdown, we noticed it’s been a difficult journey for a lot of people to adapt to the new normal. With Bausch + Lomb’s ‘Live better, Live now’ campaign, we focused on creating communication that highlights the positive aspects of the lockdown and urges people to embrace the new normal. We wanted people to look beyond the uncertainties, and reflect time upon what makes them happy.”

     

     

  • The new campaign will see a digital release and will be seen across all digital platforms

    Bausch and Lomb launches new campaign for iconnect contact lenses

    By A Correspondent

     

    Bausch and Lomb India announced the launch of their latest campaign, #BlameTheFrame, for their vision correction contact lenses – iconnect. These monthly disposable contact lenses have been specially designed for youth and first-time users to suit their pocket as well as their lifestyle. The campaign is aimed at urging the young bespectacled Indian to ditch their frames and switch to iconnect contact lenses

     

    Said Sanjay Bhutani, Managing Director, Bausch and Lomb India: “Bausch and Lomb, world over, is known for delivering quality and convenience to their consumers. We believe that we provide a great alternative to the conventional frames which are often the reasons for embarrassing and funny situations for the wearers. With the #BlameTheFrame campaign, we are reiterating this fact, albeit in a lighter vein. We are extremely thrilled with the treatment we have given to this campaign and we are confident that we would be able to strike a chord with our audience. We are extremely happy to have Nargis Fakhri be a part of this campaign.”

     

    Added Surjo Dutta, National Creative Director, FCB Ulka: “It’s been a great experience as always producing some exciting work for Bausch & Lomb this year. The brief was very clear: take the spectacles category head on. And being the leader in the contact lenses category, we decided to do that in a lighthearted manner. We asked ourselves, ‘What if a once-in-a-lifetime moment passed you by unnoticed and your spectacles were to blame for it?’ ‘Blame The Frame’ is the campaign that was born out of that question. And it resonates very well with people who wear spectacles because they’ve all been in one messed up situation or another because of them. This is just the first film and we hope to make more soon.”

    The new campaign will see a digital release and will be seen across all digital platforms.

     

     

  • Latest technology allows 16 hours of comfortable wear of contact lenses

    Bausch+Lomb Ultra targets users via digital campaign

    By A Correspondent

     

    Bausch and Lomb launched a new digital campaign for its product – Bausch + Lomb Ultra, which provides 16 hours of comfortable wear. The campaign includes a series of six digital ads – three renditions each of 15 seconds and six seconds.

     

    Speaking about the campaign, Sanjay Bhutani, Managing Director, Bausch and Lomb India said: “We at Bausch+Lomb have been thriving to make products that are consumer friendly, since decades. As times have changed and things are becoming digital, a chunk of the population is exposed to some or the other form of Digital screen. As a matter of fact, a spectacle wearing millennial typically spends 10-12 hours a day on multiple screens. This tends to dry out the eyes and thus making contact lens usage uncomfortable. To overcome this, we have launched Ultra-16 hour comfort lenses which could be worn up to 16 hours without any discomfort.”

     

    The ads have been conceptualised, developed and shot by FCB-Ulka. Said Surjo Dutt , National Creative Director, FCB-Ulka: “In a category as silent as contact lenses, these quirky films will stand out not just for their visual appeal but also for being so relevant and with-the-times.”