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Tag: Sanjay Agarwal

  • Teamwork is producer of the Jaipur Literature Festival

    Sanjay Agarwal acquires stake in Teamwork Arts

    By Our Staff

    The family office of Sanjay Agarwal, Founder, MD & CEO, AU Small Finance Bank has joined hands with Teamwork Arts, producer of Jaipur Literature Festival, with a stake acquisition.

    Said Agarwal: “My association with Sanjoy K Roy and Teamwork Arts will be instrumental in various experiential and intellectual events hosted across the world. We look forward to weaving new chapters into the rich tapestry of literary events, creating a space where ideas flourish, voices resonate, and the cultural spirit of the nation finds global relevance sonance. It is a profound and joint responsibility to not only preserve the cultural legacy but also elevate it to new heights. I am both honoured and thrilled to embark on this incredible journey with Teamwork Arts, the Samsung Galaxy Tab S9 Series Jaipur Literature Festival being the maiden event.”

    Added Roy, Managing Director, Teamwork Arts: “We are delighted to join hands with the Sanjay Agarwal Family Office and see this as a way to continue to create value for the arts and to take forward the responsibility of creating diverse platforms for artistic expression where knowledge, innovation, and creativity come hand in hand.”

     

  • The bank unveils a mega brand campaign with multiple offerings

    Aamir Khan & Kiara Advani to be brand ambassador for AU Bank

    By Our Staff

     

    AU Small Finance Bank has unveiled a mega brand campaign, titled ‘Badlaav Humse Hai’. This is the first integrated marketing communication campaign from AU Bank since its inception.

     

    Commenting on the essence of the campaign and the timing, Sanjay Agarwal, MD & CEO, AU Small Finance Bank, said: “AU was founded two and a half decades ago for the purpose of taking formal financing to the unbanked and in the last four years as a bank we have successfully expanded both our range of services and our geographical reach. Our success is a result of our innovations across the banking spectrum. We take utmost pride in doing things ‘differently’ to the delight of our customers and with the launch of AU 0101, our digital bank, we will work towards ushering in Badlaav in banking.”

     

  • Launches Century Promise app to protect customers against fake plywood

    Wunderman Thompson films for CenturyPly

    By Our Staff

     

    CenturyPly boards has announced the launch of Century Promise app. The advertisement is conceptualised and created by Wunderman Thompson and produced by SVF Brands. The film features actors Rajat Kapoor and June Malia.

     

    Speaking on the initiative Sanjay Agarwal, Managing Director, CenturyPly said: “ While CenturyPly has always been innovative in terms of developing new products, this time our focus was to channelize this innovation to consumer’s knowledge and awareness about safety of his money. It is alarming to see the rise of so many counterfeit plywood in the market. Gullible customers cannot differentiate between authentic and fake plywood and pay huge amounts on fake ones. With launch of Century Promise app, we truly say to customers ‘Raho Befikar’ as they can now make right informed decision while purchasing quality plywood.”

     

     

  • Salute the indomitable spirit of the carpenters and Mother Nature

    CenturyPly Heroes is back for Pujo

    By A Correspondent

     

    CenturyPly, the manufacturer of plywood and decorative laminates, is back with its annual campaign titled CenturyPly Heroes.

     

    CenturyPly, this year is saluting the power of craftsmanship and Mother Nature through a very short film wrapped around the subdued festivities of Durga Puja. The company, notes a communique, is  contributing their bit to Nature by planting 1000 trees in collaboration with Grow Trees in the Sunderban mangrove of West Bengal in aid of Amphan Cyclone.

     

    Commenting on the launch of the campaign, Sanjay Agarwal, Managing Director of CenturyPly said, “We are extremely delighted to announce the advent of CenturyPly Heroes 2020. Continuing the tradition, this year also we aim to touch the lives of real heroes and add warmth to their lives behind all the glitz and glitters of festivals. The carpenters are an integral part of our industry and they keep inspiring us with their strong inner self and mesmerize us with their artistic workmanship. We, at CenturyPly, being a part of the industry, feel responsible to highlight their unwavering and relentless attitude. I hope that people from varied walks of life identify the messaging that we have intended to maintain throughout these years and to connect with the craftsmanship of these carpenters better than before.”

     

     

  • CenturyPly aims to encourage the fitness enthusiasts to get more people into the habit of fitness

    CenturyPly pledges towards a healthier life with #HardcoreHappySoul

    By A Correspondent

     

    CenturyPly has announced a digital campaign #HardcoreHappySoul to encourage fitness enthusiasts to get more people into the habit of fitness.

     

    Said Sanjay Agarwal, Managing Director of CenturyPly: “This is our humble effort to grow the number of people into the fitness tribe. After all, a fit nation is a hit nation. The aim for the campaign is to emphasize on the inner strength for a happier soul, which is synonymous with our brand values. At CenturyPly, we give paramount importance to the inner strength of our products that resonates through the beautiful exteriors. This similarity between the aim of the campaign and the core messaging of the brand is the primary reason for taking up this initiative in the first place.”

     

     

  • Like in the earlier years, the plywood and laminates leader celebrates the indomitable spirit of the carpenters

    CenturyPly is back with CenturyPly Heroes 2019

    By A Correspondent

     

    In a bid to reiterate the commitment towards excellence, CenturyPly is back with its annual campaign CenturyPly Heroes.

     

    Commenting on the launch of the campaign, Sanjay Agarwal, Managing Director of CenturyPly said: “We are extremely delighted to announce the advent of CenturyPly Heroes 2019. Continuing the tradition, this year also we aim to touch the lives and add warmth to the real heroes behind all the glitz and glitters of festivals. The carpenters’ are an integral part of our industry and they keep inspiring us with their strong inner self and mesmerize us with their artistic workmanship. We, at CenturyPly, being a part of the industry, feel responsible to highlight their unwavering and restless attitude. I hope that people from varied walks of life identify the messaging that we have intended to maintain throughout these years and able to connect with the craftsmanship of these carpenters better than before.”

     

     

  • The organisation will invite people to watch, like, share a short film hashtagged #CPHeroeson its Facebook page

    2018 edition of CenturyPly Heroes 2018 announced

    By A Correspondent

     

    CenturyPly has announced its annual campaign CenturyPly Heroes 2018. Commenting on the launch of the campaign, Sanjay Agarwal, Managing Director of CenturyPly said: “CenturyPly Heroes is very close to our heart. Every year our aim has been to touch the lives and add warmth to these real heroes, especially during the festivals.  The carpenters’ are an integral part of our industry. They have always inspired us to come up with better and innovative products. And, we, at CenturyPly, believe that together we can make a difference to the lives of these people.”

     

     

  • This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even start

    CenturyPly Heroes to felicitate achievers for outstanding contribution

    By A Correspondent

     

    Century Plyboards is back with its campaign celebrating the unsung heroes working behind the scenes to make celebratory times special for the rest of us.

     

    The CenturyPly Heroes 2017 campaign aims to felicitate the everyday heroes who regularly bring alive the brand ideology in their everyday lives. CenturyPly Heroes was an initiative started in year 2014 to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large

     

    This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even start: the clay artisans who make the magnificent idols of the Puja. There are hundreds of artisans toiling overtime to make these beautiful idols a reality.

     

    Said Sanjay Agarwal, MD of CenturyPly: ”CenturyPly Heroes is a special campaign to all of us as it gives us a chance to touch the lives of those people who work very hard to make the Pujas happen for millions, the but we forget to recognize or celebrate their contribution. We want this campaign to reach out to the masses so that through their engagement with these unsung heroes, we can make a difference in the lives of these people, however small or big it might be. This initiative is all about touching lives and adding to the warmth and happiness of the city’s festivities.”

     

     

  • This 3-film campaign, 'Sab Sahe Mast Rahe' focuses on the superior quality of panel products that CenturyPly offers

    Century Plyboards back with new brand campaign

    By A Correspondent

     

    Century Plyboards is back with its new TVC – Sab Sahe Mast Rahe. The campaign is product oriented and will attempt to educate the consumers in an entertaining fashion about the importance of investing in good quality plywood that saves a lot of embarrassment and cost for the consumer.

     

    This 3-film campaign, ‘Sab Sahe Mast Rahe’ focuses on the superior quality of panel products that CenturyPly offers making it the most desired product in the market. It also implies the importance of consumer decisions while doing up their homes.

     

    The campaign shows a termite infested home and how the termites mock the owners of the home as they have chosen low quality products for their home décor, and as a result spending more while re-doing their homes while also facing a lot of embarrassment from the guests.

     

    The campaign targets the young urban consumer looking to make their dream home a reality. The campaign will have three such TVCs which will run across all platforms – print, electronic, radio and digital. It will also be supported by a robust outdoor media campaign and other BTL activities.

     

    Sanjay Agarwal, Managing Director, CenturyPly said, “Consumer is the person who invests his hard earned money. Hence, my brief to the agency was very clear that the communication should be very direct, simple and very entertaining.”

     

    Navarun Sen, Executive Business head – Panels said, “Plywood Is often covered by expensive veneers and laminates. However, it’s like the foundation and if that goes wrong, it can be a huge pain for the consumer and the cost of replacement will be high. Therefore the consumer needs to be aware while making a purchase decision.”

     

    “Termites are a big pain in this industry. It was very important to showcase Centuryply’s expertise as they make termite proof, boiling water proof plywood. Therefore, we thought we should highlight and glorify this aspect when talking to the consumers,” said Mr. Sonal Dabral, Chairman and CCO, DDB Mudra Group West

     

    CenturyPly has been involved in aggressive brand building, with quite a few TVC campaigns being launched in quick succession, and a rapid brand building at the retail level also. It has been setting priority markets for both sales and advertising focus, and that has paid dividends in terms of both sales volume and brand building. Apart from this, CenturyPly also has some impactful CSR campaigns like CenturyPly Heroes to its credit.