By Our Staff
Pitchfork Partners has launched a specialised influencer marketing division. It is led by Sangya Lakhanpal, an Instagram influencer with a healthy follower base. She is an experienced influence marketer with both back-end and front-end knowledge of the industry.
Said Pannkajj D Desai, Chief Operating Officer, Pitchfork Partners: “With an influencer marketing service, we can create much-required synergies for holistic marketing solutions, which are the need of the hour. It will act as a force multiplier for brands as they seek to spread their reach and achieve instant recall. Established brands who were allocating large budgets for celebrity brand ambassadorships will now be able to economise better with influencer marketing. Evolving brands, meanwhile, will be able to grow their reach through smaller budgets, making it a win-win situation for all.”