MxMIndia

Tag: Sangeetha Sampath

  • The credit card challenger brand’s first-ever campaign of commercials

    82.5 rolls out new ad for Slice cards

    By Our Staff

     

    Slice has initiated a campaign of three films conceptualised by 82.5 Communications.

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative officer, 82.5 Communications, India said: “Slice is a unique start-up brand that presented us with something that’s become remarkably rare these days—the opportunity to work on an ad campaign with a single-minded focus. The creative output speaks for itself.”

     

    Added Sangeetha Sampath and Ravikumar Cherussola, Group Creative Directors, 82.5 Communications – South, further said: “A campaign for a credit card challenger brand should challenge the status quo of the category’s advertising. That really was our starting point. And here we are – with a sharp, edgy, youthful campaign that does justice to a card that is ‘nothing like a credit card’.”

     

  • In Telangana and Andhra Pradesh

    82.5 launches ABP Desam

    By Our Staff

     

    The Bengaluru office of 82.5 Communications and ABP Group have partnered once again, this time for the launch of ABP Desam in Telangana and Andhra Pradesh.

     

    Said Avinash Pandey, CEO ABP Network: “It has been incredible working with 82.5 Communications on the launch of our new Telugu digital platform, ABP Desam. They understood the Telugu market, and coalesced their creative concepts with regional elements, which made the campaign well-suited to our vision for ABP Desam.”

     

    Elaborating on the launch, Naveen Raman, Senior Vice President and Branch Head, 82.5 Communications – South, added: “Telugu is more than a language. It’s a sense of belonging, it’s a matter of pride, it’s a way of building community. That’s how passionate the people of Andhra Pradesh and Telangana are towards their language. We worked on that insight to celebrate their love towards the language through ABP Desam. This thinking is yet another example of what we as an agency do best – be a truly Indian agency by having an insider point of view and approach every time. We did it super successfully for ABP Nadu in Tamil Nadu. And now we are proud to do it again for ABP Desam.”

     

    Speaking further on the launch campaign, Sangeetha Sampath and Ravi Cherussola, Group Creative Directors, 82.5 Communications – South said: “The unique history of Andhra Pradesh and Telangana requires an adept understanding of the people, their interests, and passions. A hyperlocal approach is of absolute essence, because when it comes to something as serious as news, the regional truth becomes important. The launch digital film celebrates and highlights this via the digital film, social media work and more.”

     

  • The film highlights the product as an essential accessory

    Kajal Aggarwal endorses latest collection for Himalaya Kajal

    By A Correspondent

     

    The Himalaya Drug Company has launched a new TVC for Himalaya Kajal, featuring the actress Kajal Aggarwal.

     

    Said Ramarao Dhamija, General Manager-Marketing (Consumer Product Division), The Himalaya Drug Company: “We are very excited to have Ms. Kajal Aggarwal on board for Himalaya Kajal, as she perfectly captures the essence of the product with grace and ease. She truly reflects the fun personality that we have attempted to showcase through the TVC and is a great value-add for our brand. She complements the intense expressive eyes concept that we have tried to capture through her expressions in different scenarios.”

     

    Added Sangeetha Sampath, Unit Creative Director, Mullen Lintas:“We wanted to be true to Himalaya Kajal’s benefit of intensely expressive eyes. Hence, we decided to tell the story only through eyes, and not words. Kajal Aggarwal has the most beautiful, expressive eyes. She was the perfect fit. And her name is a bonus too.”