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Tag: Sangeetha N

  • The campaign features Ayushmann Khurrana

    RK Swamy BBDO unveils new campaign for Polycab electrical goods

    By Our Staff

     

    Polycab India Ltd has unveils its new campaign featuring India’s youth icon Ayushmann Khurrana.

     

    Said Nilesh Malani, Chief Marketing Officer, Polycab India: “We believe our ‘Dance of Joy’ Polycab’s Masterbrand campaign taps into various occasions where consumers interact with our range of products like Fans, LED Lights, Wires and Smart Home Automation. This new-age brand communication uses musical route to effectively communicate brands relevance and benefits in general day-to-day life of Indian consumer. The commercial is riding on elements of happiness and joy, keeping the consumer at the heart of the narrative.”

     

    Added Sangeetha N, President & NCD – RK Swamy BBDO: “The Polycab range of best-in-class products enable, brighten, rejuvenate and provide safety to consumers delivering on its brand promise of being connected with the consumers for lifetime. The Dance of Joy campaign with Ayushmann Khurrana breaks from the clutter and stands out capturing, this joyful and happy experience of consumers through this campaign.”

     

  • 11 TVCs in 11 languages with one strong message that unites the country

    Polycab fields its Top 11 for IPL 2017

    By A Correspondent

     

    Taking forward its brand promise of wires that save electricity, Polycab has launched a new campaign with 11 TVCs for its house wires category. The creative makes the simple point with a two-pronged strategy – first, by making a connection with Indians from across the country in speaking their local language. Second, by creating original content in each language so that the viewer is not hammered with repetition of the same ad which can get tiresome no matter how good it is.

     

    Conceptualised by R K Swamy BBDO and directed by Priyadarshan, the campaign is the first of its kind to use region-specific scripts and casting to connect with virtually every part of India. After the success of its earlier TVC with PareshRawal, Polycab, being the Associate Sponsor for the IPL telecast, will continue with a series of 15-seconders throughout the season.

     

    Said Inder Jaisinghani, CMD Polycab: “The campaign by our agency R K Swamy BBDO stays true to the brand’s philosophy of bringing happiness through high quality products that deliver superior value. With someone like Pareshji anchoring the entire series, Polycab Wires will continue to build on this equity.”

     

    Added Shailen Sohoni, COO, R K Swamy BBDO Mumbai: “Polycab’s association with Paresh Rawal on the proposition of ‘wires that save electricity’ had worked brilliantly for the brand in the recent past. It was therefore logical to build on this proposition and association on a mega pan-Indian platform like the IPL with creative work that is editorially relevant and emotionally engaging.”

     

    Said Sangeetha N, President and NCD: “There is no substitute for connecting with people in a language they relate to and most comfortable with. Polycab wires is a national player and therefore it only makes sense to speak in the language of the consumer.”

     

  • The film depicts the simple joy of babies when they see the impact of the breeze from Polycab Fans in different households

    Polycab’s latest campaign captures true joy as experienced by infants

    By A Correspondent

     

    To launch the Polycab range of ceiling, pedestal, wall and exhaust fans, RK Swamy BBDO has unveiled its latest campaign keeping in mind the extreme parity in the Fan category.

     

    The film depicts the simple joy of babies when they see the impact of the breeze from Polycab Fans in different households. It leaves them chuckling which is heart-warming, making for the line “Hawa jo dil ko chuu le”. The TVC ends with the brand promise ‘Connection Zindagi Ka’.

     

    Shashank Pore, the Chief Marketing Officer, Polycab says “Today, the fans category is cluttered with over eight players fighting in a mature fans category with very little technological change. About four of those players are more than five decades old. Polycab being a new entrant. Last year Polycab had set forth on a new path in its communication journey with launch of the mother brand campaign and promise. Later it was followed with a product led wires tvc. Beginning this year, we launched a new communication in the fans category. The space today is filled fan TVCs having quirky humour, loaded social messages or expertise platform etc.”

     

    “We wanted to go back to those simple, light hearted moments of joy generated when we just switch on a fan like Polycab, in the sweltering and tiring heat of summer.  We also need the payoff to be consistent with our mother brand promise of Connection Zindagi Ka and it does a good job of aligning along with lending newness to the Polycab Fans brand.”

     

    Sangeetha N of RK Swamy commented: “A fan is a parity product. So execution would be strategy. We needed something that would make an instant connection and also stand the test of time.   Thus we depicted babies thoroughly enjoying the simple joys of a good breeze. The nice breeze sets off some action around like a paper wind mill rotating, newspaper flying or a mobile swinging all of which results in chuckling, happy babies who touch the heart with their open enjoyment. And what sets off the lovely breeze – Polycab Fans of course. This  gentle, soft approach ensures that nobody will be tired of seeing the commercial again and again, thus helping build brand equity.”

     

  • The campaign is for the Bank of India Vehicle Loan unit and has been shot by Pradeep Sarkar while the Production House is Apocalypse Filmworks

    ‘Your car, your wishes’, exclaims BOI in new campaign

    By A Correspondent

     

    RK Swamy BBDO has announced the rollout of a new campaign – Apni gaadi, apni marzi , for Bank of India. The campaign is for the Bank of India Vehicle Loan unit and has been shot by Pradeep Sarkar while the Production House is Apocalypse Filmworks.

     

    In most Indian cities because of various reasons there is a hardening in the attitude of Auto drivers. They often end up refusing their service to customers, which irks the customer. This is even more magnified when it comes to women. Instead of depending on the whims of an Auto driver, customers now have a choice. They can own their own vehicles at affordable  rates.

     

    Sangeetha N, President (West) & ECD, R K Swamy BBDO said, “The nice thing about this ad is that when the lady triumphs, she makes her point in a classy, gentle manner instead of being unnecessarily aggressive.”