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Tag: Sangeeta Pendurkar

  • Anand succeeds Sangeeta Pendurkar who resigned recently after a six-year stint

    Mohit Anand to head Kellogg India & South Asia

    By A Correspondent

     

    Mohit Anand

    Kellogg India Pvt. Ltd has announced that Mohit Anand will be Managing Director for its India and South Asia business. Anand succeeds Sangeeta Pendurkar who resigned after a six-year stint at Kellogg India. He will also be a member of the Kellogg Asia Pacific leadership team.

     

    Anand joins Kellogg from Unilever where his last assignment was the Global Vice President spearheading the water purification category for the company based out of London. Said Amit Banati, President, Kellogg Asia Pacific:“We are pleased to have Mohit join Kellogg to lead our India and South Asia business. Mohit is an excellent leader with deep India, Asia Pacific and global experiences across a number of categories and I am excited to have him join us and build on Kellogg Indias legacy.”

     

    Speaking of his new role, Anand added: “I am excited to join a company that has created love over breakfast tables for over a century. The India breakfast and snacks market in particular is constantly evolving with the dynamic consumption trends and entry of several players. I am looking forward to the ways of further unlocking the potential of the category through nutritiousfoods that Kellogg offers.”

     

  • The new breakfast cereal promises a big nutrition punch

    Kellogg’s launches a new variant – Special K Protein & Fibre

    By A Correspondent

     

    Kellogg India has introduced a new nutrient dense ready-to-eat cereal in the market under its Kellogg’s Special K portfolio and along with it comes a new advertising campaign.

     

    Speaking on the new variant, Sangeeta Pendurkar, Managing Director at Kellogg India said: “Every new offering from the Kellogg’s bowl is to address a specific consumer need. This new breakfast cereal, in particular, presents consumers with a nutritional boost to set the stage for the day ahead. Through the Special K portfolio, we are trying to address a bigger shift in mind set and inculcate the importance of eating a balanced, nutritious meal and not eating less in one’s journey to stay fit.”

     

    Added Nandita Chalam, Senior Vice President & Executive Creative Director, J Walter Thompson sharing the creative thought behind the campaign. “The heart of this campaign is about being in step with today’s health conscious women. They are looking for healthier ways to manage their weight rather than diet. And this point is made in our ad by none other than Deepika Padukone – a terrific example of someone who believes in leading a healthy lifestyle by eating well balanced meals including a nourishing breakfast and exercising regularly.”

     

  • Kellogg India strengthens its ready-to-cook oats range with the launch of two new 'Garma-Garam' flavors, 'Masst Masala' and 'Hot Chinese'

    Kellogg India signs on Ranveer Singh as the new face of Kellogg’s Oats

    By A Correspondent

     

    Kellogg’s is refreshing its communication for their ready-to-cook range of Kellogg’s Oats in India. They are all set to launch the new campaign with Ranveer Singh as the brand ambassador for Kellogg’s Oats. The campaign will feature the versatile actor and fitness icon in a ‘garma-garam’ role in the new TVC and as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions.

     

    With the great taste of Kellogg’s Oats at the center, the new Kellogg’s Oats commercial for its savory variants, “Masst Masala” and “Hot Chinese” is a slice of life concept built on the ability of social media to trigger a storm of speculation and frenzy.

     

    Commenting on this announcement, Sangeeta Pendurkar, Managing Director, Kellogg India, said, “Due to fast-paced lives and growing health awareness, consumers are looking for foods that are nourishing and quick-to-prepare.We have stayed true to the Indian consumer’s need for flavours that are locally relevant with the right combination of taste & nourishment. Hence, with intent to communicate our range of ‘garma-garam’ oats, we decided to rope in Ranveer Singh whose energy and enthusiasm is unparalleled. The vigour, dedication to fitness and fun that Ranveer brings to the table finds perfect synergy with the brand promise of ‘dil bharke khao’. We are confident that this association will help break clutter and deliver the brand message to the consumers in the most unique and impactful manner.”

     

    Talking about the campaign, Nandita Chalam, Senior Vice President & Executive Creative Director J Walter Thompson said, “It was a challenge to come up with an idea that showcases the brand & the category in a non-traditional space and when one of the country’s hottest stars signed up, fun and excitement were bound to follow. The idea behind the campaign is inspired by the media frenzy that can be triggered with a mere tweet by someone like Ranveer Singh and the TVC reflects this in a humorous and witty way. We are very happy with the end result and are confident that consumers will enjoy Ranveer and Kellogg’s Oats in a new garma-garam avtaar”.