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Tag: Sangeeta Barde

  • To drive strategic globalization initiatives

    Sangeeta Barde elevated as CEO of Havas Life Sorento

    By Our Staff

     

    Havas Health & You (HH&Y), the global health and wellness network, has elevated Sangeeta Barde as CEO of Havas Life Sorento India. As part of her new role, Barde will drive the success model for offshoring and achieving strategic and impactful globalization initiatives and will also be the Regional Head of HH&Y Middle East. She will continue to report to Rana Barua, CEO, Havas India, and Charles Houdoux, CEO of APAC & LATAM for HH&Y.

     

    Said Charles Houdoux, CEO of APAC & LATAM for HH&Y: “I’m so pleased to oversee this new era across the entirety of APAC as the region is poised for substantial growth in the healthcare sector. These markets are vital for health communications, and we are confident in our ability to continue to help transform and future-proof our clients’ businesses. Sangeeta’s elevation is incredibly well deserved. Under her leadership, Havas Life Sorento has witnessed tremendous growth and is known as a leading health agency in the country and her expanded role as Regional Head of HH&Y Middle East, at a time when the focus on health and wellness is only intensifying, will further propel the progress that we have been witnessing.”

     

    Rana Barua, Group CEO, Havas India, added: “The network has experienced steady growth across its three key verticals: creative, media, and health. For years, Havas Life Sorento has consistently outperformed in an industry as nuanced and specialised as health communications, particularly in the face of shifting health and wellness narratives. With a leader like Sangeeta at the helm, Havas Life Sorento has consistently made a meaningful difference for clients, enabling Havas India to raise the bar for what excellence can be.”

     

  • He will be responsible for driving the creative vision and strategy for the agency

    Havas Life Sorento appoints Sachin Talwalkar as ECD

    By A Correspondent

     

    Sachin Talwalkar
    Sangeeta Barde

    Sachin Talwalkar has been appointed as Executive Creative Director of Havas Life Sorento, the health and wellness communications agency from Havas Group India. In his role, Talwalkar will be responsible for driving the creative vision and strategy for Havas Life Sorento. He will be based in Mumbai office.

     

    Commenting on the appointment, Sangeeta Barde, Managing Partner, Havas Life Sorento said: “Health & Wellness is recognized as one of the most significant sectors today. We are seeing transformations & innovations at an unprecedented rate. This changing face and pace opens opportunities to provide a fresh, innovative and creative perspective for brands and businesses. Sachin will lead the HLS creative team and work closely with Bobby Pawar to enhance the overall quality and effectiveness of our creative output. We are confident that Sachin’s vast experience & diverse expertise will bring desired value to our clients and Havas Life Sorento will continue to lead this transformation through its talent & rigor.”

     

     

  • A hundred percent of it is needed, said Sangeeta Barde of Sorento Healthcare in a quick chat on the sidelines of a recent workshop

    Sensitivity & Sensibility in healthcare comms

     

    A workshop on the do’s and don’ts of healthcare communication was conducted at the PD Hinduja Hospital in Mumbai where Sangeeta Barde, Managing Partner at Sorento Healthcare Communications shared her insight on how a healthcare facility can communicate effectively with patients/customers as they are now more informed and choosy in where they decide to get their healthcare from and take an active role in their care, experience and are choosing their own alternatives.The cost of care and quality of care and service are the most crucial factors in determining a patient’s satisfaction from a healthcare facility. Bardebelieves that digital is an important tool to communicate with the consumers and facilities need to work on making a stronger but sensible digital approach as a lot of consumers seek healthcare information online and also stressed that effective communication depends on much more on the tone of voice and body language than the words you use. 

    Santosh Jangid caught up with Sangeeta Barde who has over 20 years of experience in healthcare communication and is Managing Partner at Sorento Healthcare Communications to get a better understanding of the same in Indian context.

     

    On why healthcare communication hasn’t taken off in right earnest in India

    I think the healthcare sector should start promoting itself because its lot to do with the healthcare consumer today who has evolved a lot and wants to have the information and wants to know about certain facilities, certain hospitals, certain doctors. It’s not that the person is going to immediately come to your facility because s/he is not looking at your ads only when they need it but they are also looking at your ads when they don’t need it and when you continuously keep talking about your facility, at some point of time it is also registering in their subconscious mind and whenever and wherever he/she needs it, they are going to make use of that particular information which has been put in his black box, so you have to be present in the consumer’s mind.

     

    What are the do’s and don’ts of healthcare communication?

    A very important point here is that you understand that healthcare is a very knowledge based segment and therefore having that fundamental understanding of your product is very important and therefore creating good product claims or marketing claims are very critical and that needs to be developed and it cannot be just hear and say or extempore, one needs to go through systematic exercise to develop claims when it comes to healthcare which could be interesting and which could touch human lives.

     

    Do you think there is a need for sensitivity (and sensibility) in healthcare communication?

    100 percent. I am a complete promoter of sensibility and sensitivity when it comes to promoting healthcare facilities because I personally feel that it’s not about patients but its about being human beings and every human being is born with emotions, compassion and empathy and we must try and connect with that compassion and empathy with the healthcare consumers so that he/she feels wanted, gets reassurance and confidence from the healthcare facility that he/she is going to feel good after coming to the facility so it’s really important to have emotion in healthcare advertising.

     

    How do you see healthcare communication going forward? 

    I see a lot of good times in healthcare communication and communication is not just about the television commercial but it is a lot to do with the communication with the consumer at the right time at the right place with the right tools. So it could be a communication on ground or a communication on digital and thats where I feel it’s going to more because a lot go consumers today seek healthcare information online and if you can integrate healthcare information in the life of that consumer who is an e-consumer and who is going to be your consumer going forward, I think a lot of online communication should be seen with good content and good engagement strategies.