MxMIndia

Tag: Sanfe

  • To bolster communications campaigns across brand and product categories

    WordsWork bags Sanfe mandate

    By Our Staff

     

    WordsWork Communications has bagged the PR and comms mandate of Sanfe, the skincare and hygiene brand.

     

    Commenting on the development, Neha Rastogi, Founder and Director, WordsWork Communications Consulting, said: “We are really excited to have Sanfe onboard. Having two young engineering graduates emerge with such incredible solutions for women is something unique that must be talked about. Their products are innovative and finally serving a silent need for all women.  We will be responsible for delivering end-to-end communications and outreach solutions for Sanfe ranging from strategizing, planning, and conducting campaigns. Having vast expertise that has grown over the years, we are confident of delivering a disruptive and effective communications approach for Sanfe.”

     

    Added Harry Sehrawat, Co-Founder, Sanfe: “We are happy to sign on WordsWork Communications as our communications advisors for Sanfe. We are a young brand, and we would need the right kind of guidance for our brand and its communication. With their deep experience, I am certain that we will achieve a productive communication strategy, and together strengthen our engagement in spreading awareness about intimate hygiene and care.”

     

  • Sanfe aims to make #RedDot campaign world’s largest platform for sharing period pain stories

    IIT Delhi’s #RedDot campaign highlights menstrual issues

    By A Correspondent

     

    In its endeavour to make women health and hygiene empowerment the biggest social movement, Sanfe, a feminine hygiene brand, has launched the #RedDot campaign to normalise period pain talk for women.

     

    Said Archit Aggarwal, CEO & Director Sanfe: “Period pain is common and a normal part of menstrual cycle but even doctors have described period cramps to be as bad as having a heart attack. It is often downplayed or ignored. It leads to loss of working hours, productivity during work, and affects women in their daily activities. Women being the backbone of families, need to stay active and distressed to take care of their families. Today they are actively participating in nation building. To enhance their contribution in socio-eco-political growth of the country, society needs to understand the magnitude of period pain as it should no more restrict their significant role in shaping a better future for the country. If all the women who feel the need for painless period support #Red Dot campaign, we might give people a sense of the magnitude of the problem.”