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Tag: Sandu Pharma

  • TSBI has been appointed digital strategic partner for the pharma firm

    Small Big Idea bags Sandu Pharma mandate

    By Our Staff

     

    The Small Big Idea, the digital and social media marketing agency, has been appointed as the digital strategic partner for Sandu Pharmaceuticals.

     

    Speaking about the win, Manish Solanki, COO and Co-Founder, The Small Big Idea: “Ayurveda has always been a part of the Indian way of life and we are happy to be part of the digital journey of Sandu’s 123-year-old legacy. With the evolution of the healthcare and wellness sector, it is a great opportunity for us to bring to light Sandu Pharmaceuticals and the rich herbal products it offers. As part of the mandate, our task at hand is to create compelling Digital first stories on Social to help prospects understand and sample our products at the same time build a robust marketplace and e-commerce platform that engages and converts those prospects into loyal customers. Through this association, our endeavour would be to deliver result-oriented strategies across multiple platforms.”

     

    Added Shashank Sandu, Director, Sandu Pharmaceuticals: “We are extremely happy and excited to associate with a reputed agency like The Small Big Idea for our 360-degree brand communication and are confident that this association will help us build our brand presence digitally and strengthen it offline as well. The Small Big Idea’s data-driven insights and content-driven approach make them the perfect partner to manage our mandate. We are excited to have them on board and look forward to a fulfilling digital journey to deepen the engagement with our customers.”

     

    Ed: The Small Big Idea writes its name as The TheSmallBigIdea, with no space between Small, Big and Idea

     

  • Collaborates with 15 micro and macro influencers

    Vavo Digital bags digital influencer campaign for Sandu Pharma

    By Our Staff

     

    Sandu Pharma, manufacturers of ayurvedic medicines, has collaborated with digital marketing agency, Vavo Digital.

     

    Speaking on the collaboration, Neha Puri, CEO & Founder, Vavo Digital, said: “It is a matter of honour to not only be associated with a brand like Sandu Pharma but also be a catalyst for their marketing campaign with a fresh outlook. We have the advantage of working with the pioneers of the Ayurveda industry and help propagate the ideology and benefits of the age old ethnic medicinal practice to the current generation of our nation. We look forward for creating and designing effective campaigns for Sandu Pharma and delivering the key message to the end user.”

     

    Added Shivani Sandu, Marketing Head at Sandu Pharma: “Our interaction with Vavo Digital helped us explore a new form of marketing on the social media platform Instagram. The proposed plan was to undertake influencer marketing via influencers appropriate to the brand and the product at hand. The research behind the campaigns were detailed and noteworthy. The target brand values and target audience were in tandem and thus helped achieve desired results. The team at VavoDigital is young, eager to put out the best possible campaign and values time.”