MxMIndia

Tag: Sandipan Bhattacharyya

  • To strengthen creative offering also across Pakistan and Bangladesh

    Sandipan Bhattacharyya is CCO, Grey South Asia

    By Our Staff

     

    Sandipan Bhattacharyya, Managing Director (MD) & Chief Creative Officer (CCO), GREY group India, has been elevated to the newly created role of Chief Creative Officer, GREY group, South Asia. In his new position, in addition to India, Bhattacharyya will also focus on strengthening GREY’s creative offering across Pakistan and Bangladesh and provide clients with exceptional creative output to drive business growth.

     

    An award-winning creative, Bhattacharyya has over 23 years of experience in advertising. Prior to GREY, he worked at BBDO and Saatchi & Saatchi in significant leadership roles. Under his tenure, GREY India has achieved many notable creative milestones. He led the agency to win multiple Lions at Cannes, India’s first D&AD Yellow Pencil in Design, a Grand Prix and over a dozen metals at Spikes, Adfest, One Show and several Effies. In addition, he has played a major creative role in expanding the agency’s transition into a truly integrated one with ideas for a digital-first world.

     

    Nirvik Singh, Global CCO & President International – Europe, Africa, Middle East, Asia-Pacific and Latam said: “Under Sandi’s leadership, GREY India has launched some of the most iconic, award-winning campaigns in the last decade. His understanding of cultural nuances and leveraging these insights is superb. In his new role, he is well-positioned to create more ground-breaking, famously effective work for our clients across South Asia and can continue to push our borderless philosophy and build a culture that nurtures the best creative talent across the region.”

     

  • Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. She will continue to report to Singh

    Grey rejigs top deck. Merges Grey with Autumn Grey. Anusha Shetty is Chairman & Group CEO. Sandipan Bhattacharyya is MD & CCO

    By A Correspondent

     

    Grey group has announced a new structure and go-to market strategy in India. The creativie agency Grey Group has been merged with Autumn Grey. Anusha Shetty, CEO Autumn Grey, has been appointed Chairman & Group CEO, Grey Group India. Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. She will continue to report to Singh.

     

    Anusha Shetty

    Prior to this, Shetty has held progressive assignments in agencies like Lowe and Euro RSCG, working on multiple brands including; Intel, Titan, Unilever, Honeywell, to name just a few.

     

    Shetty will work closely with Nirvik Singh to ensure a seamless transition of leadership as they combine the creative strength of Grey with data-driven digital solutions from Autumn Grey, to create a future-facing agency model and framework.

     

    Sandipan Bhattacharyya

    Meanwhile, Sandipan Bhattacharyya, CCO, has been promoted to Managing Director and Chief Creative Officer, Grey group India. Bhattacharyya has over 20 years of experience in advertising, prior to GREY he has worked at BBDO India, Enterprise Nexus and Saatchi & Saatchi.

     

    Said Nirvik Singh, Global COO Grey Group and Chairman & CEO, GREY AMEA: “Anusha is one of those unique talents who possesses a rare combination of digital & social media knowledge along with entrepreneurial flair & business acumen. She is a natural-born leader who along with her team, will bring ideal digital, creative and business solutions to clients across various industries. I think with her wealth of experience she is the right person to take the agency to the next level. This is very much a game-changing moment for Grey India. Sandi (Sandipan Bhattacharyya) is extremely talented and has been instrumental in taking Grey’s creativity to a global level. His creative direction & storytelling expertise is a conversation starter and his campaigns are found in the middle of pop culture. With a dual approach of Creative and Digital working in unison, Grey is in the right place to create more ground-breaking, famously effective work for its clients.”

     

     

  • The film has been conceptualised and scripted by Grey India

    Father-son relationship comes full circle in latest ad campaign by Raymond

    By A Correspondent

     

    Raymond has launched its new ‘Complete Man’ TVC that takes viewers through the heart-warming journey of how a father-son relationship evolves over time.

     

    The film has been conceptualised and scripted by Grey India and directed by American director Rudi Schwab. Said Sandipan Bhattacharyya, Chief Creative Officer, Grey India: “It’s always challenging when you need to engage the viewer emotionally in a passage-of-time story, even more so when you need to crunch it into 45 seconds. I think this story says something very important to all of us. We live in frenzied, fast-paced times and easily overlook the value of reliving and giving back some joy to our ageing parents. If this film makes someone pause and think a moment about an elderly parent, it would have done its job.”

     

     

  • Raymond reimagines the versatility of black with the most unlikely spokesperson

    Raymond launches new film to introduce its All-Black Collection

    By A Correspondent

     

    Raymond Limited has introduced a new film titled ‘It All Begins with Black’ to showcase its ‘All Black Collection’. The new TVC stars Indo-Canadian singer and writer Jugpreet Singh Bajwa, who is visually impaired since the age of six months.

     

    Speaking about the campaign Madhu S. Dutta, Head Marketing, Raymond Ltd., said: “Over ages, black has been a classic fashion favourite. A staple fabric and a part of every discerning gentleman’s wardrobe. Black beautifully complements every persona depicting elegance, a sense of sophistication. At Raymond through our new Black campaign, our endeavour has been to engage with the consumers through an authentic and honest narrative – weaving a special connect through the versatile collection which is more than just a colour and more than how the world perceives the colour black.”.”

     

    Added Sandipan Bhattacharyya, Chief Creative Officer, Grey group:, “It is this realisation that the film is a visually impaired person’s interpretation of black – that makes it go beyond the domain of fictitious, glorified fashion and into a real journey inside the narrator’s mind. Only a brand like Raymond can bravely embrace authenticity and seamlessly mash it up with fashion.”

     

    A complete 360-degree marketing campaign which includes digital, in-store visual merchandising, outdoor, television and cinema promotion is being executed for the Raymond All Black campaign.

     

     

  • The company’s new positioning of ‘Life ka Take-Off’ implies the transformational growth in the lives of its customers

    IndoStar Capital Finance Limited believes every life deserves to take-off, in latest brand campaign

    By A Correspondent

     

    IndoStar Capital Finance Limited has unveiled its new brand positioning that signifies of IndoStar as a Non-Banking Financial Company (NBFC).

     

    Conceptualised by Grey, the new brand campaign refers to the upward change of trajectory that IndoStar initiates through its advice and products.

     

    Said R Sridhar, Executive Vice-Chairman and CEO, IndoStar Capital Finance Limited: “As our offering moves to B2C, we felt a need to communicate in a succinct and lucid manner. We wanted our brand identity to be distinctive and have a consumer friendly touch and GREY has helped us in doing just the same. Our new tagline “Life ka Take-Off” reflects our commitment and responsibility to lead the transformational growth in the lives of our customers by offering the best of advice and products. We are happy to associate with GREY which has done a magnificent job in portraying IndoStar to the outside world.”

     

    Adding about the new campaign, Sandipan Bhattacharyya, Chief Creative Officer, Grey said: “Our starting point was the new purpose of IndoStar and how we could humanize it and, translate it into a gesture that captures the soaring spirit of middle India. The team then used slices of peoplesÂ’ ambition to embed this gesture, hopefully into popular culture. ‘Life ka take-off’ is a campaign that’s encouraging, reassuring and positive; just the kind of thrust millions of Indians need today”.

     

     

  • Chaudhuri will be responsible for driving the agency's creative mandate for its impressive mix of clients based out of Bengaluru

    Grey appoints Aritra Chaudhuri as Senior CD, Bengaluru

    By A Correspondent

     

    Aritra Chaudhuri

    Grey Group India has appointed Aritra Chaudhuri as its new Senior Creative Director in its Bengaluru office. Chaudhuri will be responsible for driving the agency’s creative mandate for its clients based out of Bengaluru.

     

    Commenting on the move, Sandipan Bhattacharyya, Chief Creative Officer, Grey Group India, said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous”

     

    Chaudhuri joins with 10 years of extensive experience in various sectors including strategic planning, advertising, integrated campaign design, transmedia storytelling, digital marketing, social media, art direction and graphic design. Before joining Grey, he worked with Leo Burnett as Creative Director.

     

    On joining Grey, Chaudhuri said, “Grey is changing, in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned”

     

  • Salil has an extensive experience working with agencies and companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative

    Grey India appoints Salil Inamdar as the National Head – Digital Content and Creative

    By A Correspondent

     

    Salil Inamdar

    GREY group India has appointed Salil Inamdar as the National Head for Digital Content and Creative. Salil joins from Interactive Avenues where he was heading digital creative and content.

     

    Salil comes with an experience of over 15 years of across diverse media disciplines, from traditional advertising to film to media. At GREY, he will spearhead his capabilities across all areas of digital communications for those clients who avail digital services. Based in Bangalore office, Salil will oversee work across all GREY group India offices. He will report to Leroy Alvares (President-Digital Services) on the digital business and client needs; and creatively to Sandipan Bhattacharyya (Chief Creative Officer).

     

    Sandipan said, “Salil straddles rich experiences across digital, television and mainline and that’s what makes him just right for repurposing the digital offering at GREY. He will also be instrumental in pushing our mandate of famously effective integrated ideas that are served up in the consumers’ medium of choice.”

     

    Salil has an extensive experience working with agencies and companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative. His work has been covered by domestic and international press along with awards like the D&AD, Webby, AVA, RAPA, Spikes Asia, Adfest and the FWA. He has worked on brands such as TVS, Arvind, Toyota, Puma, Amazon, ITC Foods, Tanishq and Future Brands, amongst many others.

     

    “I am delighted to have Salil join us. I am sure with him on board the we will sharpen the digital practice and journey toward impactful communications that will make a difference to our clients business and consumer,” said Alvares.

     

  • Grey Group India has announced the appointment of Sandipan Bhattacharyya as its Chief Creative Officer effective August 1, 2015

    Sandipan Bhattacharyya joins Grey as CCO

    By A Correspondent

     

    Sandipan Bhattacharyya

    Grey India has announced the appointment of Sandipan Bhattacharyya as its Chief Creative Officer effective August 1, 2015.

     

    He will oversee the Mumbai, Gurgaon (New Delhi NCR) and Bengaluru offices across all platforms including advertising, digital and below the line. He will be based in Mumbai, reporting to Sunil Lulla, Chairman and Managing Director of Grey Group India.

     

    Bhattacharyya returns to Grey from BBDO where he spent close to eight years partnering Josy Paul in setting up the agency in India and shaping its creative reputation. He was Executive Creative Director and was pushing the creative mandate on several global clients like PepsiCo, General Electric, Hewlett Packard, Aviva Life Insurance, P&G Gillette and Wrigley. In a career spanning over 16 years, his previous stints include Saatchi & Saatchi, Enterprise Nexus and a long run at GREY group as the Creative Director of Grey’s Mumbai office.

     

    Sunil Lulla

    “We are delighted to welcome Sandipan back. In an ever changing world, now Grey’s capabilities will be significantly enhanced with Sandipan’s leadership” said Lulla

    .

    Commenting on his move, Bhattacharyya said, “What’s interesting in today’s ad landscape is what I call freestyling. No rules, no limits, just format-defying, medium-bending work. Gun shops that spring a surprise moral dilemma, car companies promoting bodypaint and a ridiculously simple Superbowl 2

     

    interception that makes everyone spending millions on a 30” spot, seem like an idiot – that’s freestyling. And guess what, it’s all happening at Grey.!”

     

  • The objective is to educate consumers and create a new category of products starting from 7UP Revive

    7UP hinges on ‘Body ka Top UP’ proposition in new TVC

    By A Correspondent

     

    7UP Revive has unveiled a new campaign “Body Ka Top UP”. The commercial highlights the importance of hydration when one is out and about in the sun.

     

    The film begins with group of youngsters enjoying a game of beach-volleyball on a sunny day. However, they soon feel thirsty and sweaty from this out and about activity and opt for a break. In the next frame they are seen at a shack asking for a ‘top up’, the shack owner responds by saying that they will find the mobile shop in the main market. The group grins and says that they are not looking for a mobile top up but ‘Body ka top UP’, the protagonist then reaches out for a bottle of 7UP Revive.

     

    Talking about the TVC, Vidur Vyas, Senior Director- Marketing at PepsiCo India said, “Our objective is to educate consumers and create a new category of products starting from 7UP Revive. The film is simple, it talks about how with the goodness of vitamins B3, B6 and B12 and electrolyte like Sodium and Potassium, 7UP Revive helps to re-energize and replace the fluids the body needs.”

     

    Commenting on the creative, Sandipan Bhattacharyya, Executive Creative Director, BBDO India said, “Habit often stems from relevance and this idea attempts to give consumers a relevant metaphor for replenishing what the body loses in the sun. The film kicks off a surround campaign that will see ‘Body ka top UP’ find even more relevance across various consumer touch points.”