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Tag: Sandip Tarkas

  • Videocon d2h partners exclusively with Songdew to bring premier music content to audiences

    Songdew premiers as a 24-hour music channel

     

     

    Music network Songdew.com, which boasts of a roster of more than 25K artists and bands to promote their music both in audio and video format, has taken a new journey as a 24-hour music channel, Songdew TV. Songdew TV is a first-of-its-kind platform for artists to collaborate, create, publish, promote and distribute their music.

     

    Videocon d2h has partnered exclusively with Songdew for a 24-hour active service providing a TV platform to Indie music to over 19 million households across India. The channel will show the best of independent music, live acts from across the country.

     

    Commenting on the partnership, Sunil Khanna, Founder – Songdew mentioned that “More than 28000+ talented musicians and bands creating some outstanding music, lack a platform to present their creation to music lovers in India. Songdew TV is a giant step in that direction and we are delighted to partner with Videocon d2h as our first DTH platform”

     

    Added Saurabh Dhoot, Executive Chairman – Videocon d2h: “Music connects people. With this insight, we launched Songdew TV on Videocon d2h. Besides offering fresh music to the young viewers it is also our way of promoting new musical talent across the country.”

     

    Said Sandip Tarkas, Director – Songdew: “The trend among youth these days is to explore long tail music beyond film songs. Emergence of music festivals, Live Events and success of online music platform are testimonial to this. Hand picked music content on Song dew TV will provide an incredible experience to subscribers of Videocon d2h”

     

     

  • He's quitting Future for a Brighter Future: to set up consultancy specialising in the media and retail space

    Sandip Tarkas moves on from full-time role at Future Group, to consult with Future and set up own consultancy

     

    By A Correspondent

     

    Veteran advertising and media professional SandipTarkashas called it quits at the Future Group, though he will continue to stay on as a Consultant. December 31 was his last day at Future where he was CEO Sports Media and Special Projects.

     

    So what prompted the decision, we asked him. “Well, I have been discussing for around three years with the boss [Kishore Biyani] and I am not really growing any younger.”

     

    Tarkas will continue to consult with Future on its kabaddi foray and instore media, and is working on his new venture. Which is? “Well, it’s got to do with the media and retail space,” is all that he says for now. A team of around six professionals has already been assembled, though it may be a few months or weeks before operations start.

     

    After his education at IIT Bombay and IIM Bangalore, Tarkas worked across marketers and the media over the last 27 years. These being: Blow Plast, GroupM, MPG, Media Direction, Reliance ADAG and Future Group where he spent nine days short nine years.

     

  • Kabaddi became the second most viewed tournament in the country (453 million) when it was launched last year

    Razorfish to partner Bengal Warriors online

    By A Correspondent

     

    Razorfish has been appointed online partners to Future Group’s Bengal Warriors Pro Kabaddi Team.

     

    Sandip Tarkas

    The Star TV backed Pro Kabaddi League has brought a sport of inner-India to the forefront. Future Group’s origins from Bengal may have been a natural extended association to the Bengal Warrior team. On choosing Razorfish as the digital agency, Sandip Tarkas, President Future Group said, “Razorfish is one of the best Global Digital agencies and the team also has a deep understanding of the Indian consumer. What aided the decision was also that many of the Razorfish team members know Bengal intimately well and have themselves indulged in playing some amateur Kabaddi!”

     

     

    Charulata Ravi Kumar

    Charulata Ravi Kumar, CEO Razorfish India, said, “When we met the Future group team that manages Bengal Warriors, it was like every meeting was an immersion into the sport. Like we were actually playing it. There is high passion and involvement from both sides. At Razorfish, we believe we co-own the team!”

     

    Kabaddi became the second most viewed tournament in the country (453 million) when it was launched last year with unprecedented TRPs for the finale of the Pro Kabaddi league for any non-cricket sport. The Bengal Warrior team boasts many stars like their ex-Captain Nilesh Shinde, raidersNitin Madane and Mahendra Rajput, Koreans Jang Kun Lee and Seong Kim, New captain Dinesh Kumar, an Arjuna awardee and ex-India captain; and key defenders Sachin Khambe amongst others.

     

    Razorfish has created the platform of “AmraDekhiyeDebo” which resonates with the team’s spirit of camaraderie, challenge and combative determination to oust its opponents. The same is being amplified through all digital platforms.

     

  • UCO Bank is the Banking Partner forMaharashtraand Madhya Pradesh, Dena Bank would be the partner forGujaratand Rajasthan and Corporation Bank for Karnataka

    Future Media takes its partnership with banks to regional level for ‘Sabse Saste 5 Din’

    By A correspondent

     

    It is that time of the year when hordes of people throng the alleys of the country’s most economical retail supermarket for a once-in-a-year opportunity to purchase goods at the most economical price ever.

     

    Big Bazaar is back with its ‘Sabse Saste 5 Din’ offer and has loads of surprises planned for the consumer. For the year’s most economical five days of shopping to be held from January 25-29, Future Media, the Retail Media arm of Future Group has partnered with three leading banks ofIndiaat a regional level.

     

    Having tasted success in 2010, Future Media has been tying up with various partners for a variety of Future Group’s properties. However, for the first time, staying true to the potential of the medium, Future Media has broken down the partnership at a regional level.

     

    While UCO Bank is the banking partner forMaharashtraand Madhya Pradesh, Dena Bank would be the partner forGujaratand Rajasthan and Corporation Bank for Karnataka.

     

    As part of the partnership, each of the banks get branding visibility across the stores in their respective markets and also a perfect platform to interact with millions of customers who will shop in Big Bazaars during this period.

     

    “For the first time, we have opened up the sponsorship at a regional level, thereby enabling banks to partner us in markets crucial to them,” said Sandip Tarkas, CEO, Future Media.

     

    “In addition to the Branding and Customer Interaction, these banks will also get presence across Big Bazaar’s ATL & BTL promotions”, he added.

     

    Every year more than 10 million customers acrossIndiashop in 200 Big Bazaar, Food Bazaar & Fashion@Big Bazaar stores spread over 89 cities, making it one of India’s largest consumer events.