MxMIndia

Tag: Sandeep Verma

  • To reinforce visibility of iconic brands Saridon and Supradyn

    Lintas Live to partner with Bayer

    By Our Staff

     

    Lintas Live has won the PR and social media mandates for Bayer India’s brands Saridon and Supradyn after a competitive multi-agency pitch. It may be remembered that Lowe Lintas had bagged the creative mandate for these brands earlier this year.

     

    Sandeep Verma
    Sandeep Verma

    On the appointment, Sandeep Verma, Country Head, Bayer Consumer Health India said: “In our endeavour to steer category towards growth by bringing in new users, we are excited to partner with Lintas Live, an agency which understands the business ask and shares our ethos/belief. Lintas Live’s unique approach focused on creative work along with the amalgamation of strong insight led planning enabled both brands to reinforce their visibility in the consumer health space.”

     

    Ritu Mittal
    Ritu Mittal

    Added Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health India: “As we embark on a new journey of reinvention for Saridon and Supradyn, we were looking to partner with a forward-thinking agency that understands our vision and demonstrates par excellence capabilities. This is where Lintas Live stood out powered by their unmatched passion, which helped us seal the partnership decision.”

     

    Ameer Ismail
    Ameer Ismail

    Talking about the win, Ameer Ismail, President, Lintas Live said: “We are honoured to partner with Bayer India at such a critical juncture for their prestigious brands Saridon and Supradyn. This is an exciting time to partner with an excellent team focused on a dynamic vision for the company and the Indian consumers. We look forward to deploying our unique approach of live storytelling to achieve disruptive/high impact results for both brands.”

     

  • The brand addresses consumers directly for the first time in its sixty-year legacy

    Lowe Lintas pops a campaign for Supradyn

    By Our Staff

     

    Supradyn, the multivitamin brand owned by Bayer’s Consumer Health division, has relaunched with a new campaign ‘Sahi Poshan Harr Din, Khane Ke Saath Supradyn’ addressing consumers in India directly for the first-time in its sixty-year legacy. The campaign has been conceived by Lowe Lintas.

     

    Said Sandeep Verma, Country Head, India, Bayer Consumer Health Division: “This marks an important milestone for Supradyn which has built a trustworthy relationship with doctors and healthcare professionals over the years. We are now happy to also address the consumers directly for the first time in the brand’s six-decade legacy, leading discussions and creating awareness in the nutrition and multivitamin-multimineral category. Our campaign brings to light Supradyn’s role in complementing a healthy diet, which provides only up to 70% nutrition, thereby bridging this nutrition gap and providing more energy and immunity every day.”

     

    Talking about the campaign, Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health India, added: “The pandemic situation has reset our priorities, bringing health and wellness to the forefront. With the launch of this ‘first-ever’ Supradyn campaign in India, we intend to educate our consumers on the micronutrient insufficiency in their diets in a relevant and memorable way. We want to encourage them to take One Supradyn Daily tablet every day for improving their energy levels and boosting immunity. The campaign ‘Sahi Poshan Harr Din, Khane Ke Saath Supradyn’ will encompass all modes of media mix with a strong focus on digital.”

     

    Said Tasneem Ali, Executive Director, Lowe Lintas: “We are delighted to be a part of Supradyn’s relaunch, a milestone in itself, that brings to light a relevant conversation in a simple yet memorable manner. The past year and a half have changed the way we look at our health and wellness, showing us how our diet cannot be solely relied upon to maintain energy and boost immunity. Our campaign hence starts a relevant conversation highlighting relatable concerns to draw the curtains on Supradyn’s improved solution that helps you reach your 100% every day.”

     

     

  • Duties will include planning and buying

    Mediacom bags Bayer Consumer Health mandate

    By Our Staff

     

    MediaCom India, a GroupM media agency, has announced that it has been awarded the media mandate of Bayer’s new Consumer Health division in India. The company envisions to make self-care for a better life a reality for billions of people around the world through everyday healthcare. The account was won following a multi-agency pitch and will be handled out of MediaCom’s Mumbai office. The media duties include full planning and buying all media platforms.

     

    Bayer is a global life sciences company present in India for over 125 years and is committed to the principles of sustainable development and with a goal to create value for our customers, shareholders and employees. All this goes to make up the company’s vision, ‘Health for all, hunger for none’.

     

    Sandeep Verma
    Sandeep Verma

    Sandeep Verma, Country Head – Bayer Consumer Health Division, India said, “With Bayer’s Consumer Health division offering a portfolio of leading and trusted brands in India, we want people to adopt self-care and take charge of their everyday health.  To make this possible, its essential to have the right partners on board who can add value to our efforts and contribute to our vision. We are hence happy to onboard MediaCom in our journey at Consumer Health.”

     

    Navin Khemka
    Navin Khemka

    Commenting on the win, Navin Khemka, Chief Executive Officer, MediaCom South Asia said, “With the rising concerns of the global population, we believe it is important to have a company like Bayer in the market whose scientific successes are intended to help improve people’s lives. With our integrated teams and media-neutral solutions, we are looking forward to helping Bayer further scale its efforts and accelerate its business growth. Leveraging MediaCom’s expertise, we will be focusing a lot of new-age thinking and digital-first approach and are looking forward to creating an amazing experience for them.”

     

  • The new TVC is conceptualised by Mullen Lintas

    Bajaj Almond Drops ropes in Ravindra Jadeja for new campaign

    By A Correspondent

     

    Bajaj Consumer Care has launched a new hair oil in the cooling oils segment, Bajaj Cool Almond Drops Hair Oil.

     

    The new TVC, conceptualized by Mullen Lintas, features cricketer Ravindra Jadeja focusing on the new product as a unique offering that does not leave one’s hair feeling sticky.

     

    Commenting on the new launch, Sandeep Verma, President Sales & Marketing of Bajaj Consumer Care said: “Bajaj Cool Almond Drops Hair Oil is the ideal hair oil for the approaching hot summers. There are other cooling oils in the market too, but we found that there is a genuine consumer need gap for a cooling oil which is non-sticky and light. Being the pioneers in the light hair oil segment, we decided to take up this challenge and provide the consumer with a product that provides the benefits of a cooling oil without the hassles and problems of stickiness. We are glad to collaborate with Ravindra Jadeja for this campaign. He is the ideal brand ambassador since he has always kept his cool under high pressure situations.”

     

    Sharing their insight on the TVC, Priya Balan, Senior Vice President and Branch Head from Mullen Lintas added: “The campaign is based on a simple product truth that most cooling oils give you cooling but may make your hair look sticky and “chipku”. Unlike Bajaj Cool Almond drops hair oil that is a light cooling oil, and not only helps you keep cool, but also look cool. It was wonderful collaborating with Ravindra Jadeja as our brand ambassador, who we believe is a perfect fit for the brand philosophy”.

     

     

  • It has lined up an integrated marketing campaign to support the launch of the product

    Jadeja appointed brand ambassador for Bajaj Cool Almond Drops Hair Oil

    By A Correspondent

     

    Bajaj Consumer Care has appointed Ravindra Jadeja its brand ambassador for its new Bajaj Cool Almond Drops Hair Oil. A new TVC, conceptualised by Mullen Lintas, has Ravindra Jadeja focusing on the new product as a cool oil that does not leave your hair feeling sticky.

     

    Commenting on the new launch, Sandeep Verma, President Sales and Marketing of Bajaj Consumer Care: “Bajaj Cool Almond Drops Hair Oil is the ideal hair oil for the approaching hot summers. There are other cooling oils in the market too, but we found that there is a genuine consumer need gap for a cooling oil which is non-sticky and light. Being the pioneers in the light hair oil segment, we decided to take up this challenge and provide the consumer with a product that provides the benefits of a cooling oil without the hassles and problems of stickiness . We are glad to collaborate with Ravindra Jadeja for this campaign. He is the ideal brand ambassador since he has always kept his cool under high pressure situations.”

     

    Sharing an insight on the TVC, Priya Balan, Senior Vice President and Branch Head from Mullen Lintas added: “The campaign is based on a simple product truth that most cooling oils give you cooling but may make your hair look sticky and “chipku”. Unlike Bajaj Cool Almond drops hair oil that is a light cooling oil, and not only helps you keep cool, but also look cool. It was wonderful collaborating with Ravindra Jadeja as our brand ambassador, who we believe is a perfect fit for the brand philosophy”.

     

     

  • NoMarksis all set to promote its #CheherePeSirfShaanNoNishaan philosophy

    Bajaj NoMarks revamps identity with emphasis on Ayurveda

    By A Correspondent

     

    Bajaj Corp is set to unveil a new identity for its popular brand, Bajaj NoMarks. The restage is anchored on a new packaging along with an all-new consumer proposition supported by a campaign. With emphasis on Ayurveda, the brand has transformed itself through a differentiated packaging and brand philosophy of #CheherePeSirfShaanNoNishaan. The near-two-decade-old brand will see Mullen Lintas’s launch a TVC campaign with brand ambassador Tapsee Pannu.

     

    Commenting on the core idea behind the rebranding, Sandeep Verma, President Sales & Marketing, Bajaj Corp said, “Ayurveda is becoming a way of life for the present generation of highly aware consumers. Our endeavour is to connect with this audience in a differentiated manner. So we decided to restage NoMarks as a modern Ayurvedic brand. New packaging was a key element of the mix to strongly communicate this change.”

     

    Reflecting his views on the relaunch, Amer Jaleel, Chairman and Chief Creative Officer, Mullen Lintas said: “NoMarks is a very sharply positioned face brand. The relaunch brings alive the new product range, contemporary packaging and the expert promise of the brand. We’ve played with interesting modern day insight that drives the expert message in an entertaining new way.”

     

     

  • Bajaj Almond Drops campaign trended on twitter with the hashtag #LoadMatLo

    Bajaj Almond Drops hair oil relaunches its ‘Load Mat Lo’ campaign

    By A Correspondent

     

    Bajaj Almond Drops has unveiled its integrated campaign titled ‘Load Mat Lo’, which features Parineeti Chopra as the brand ambassador. Besides traditional media like TV and Print, the brand has also engaged with consumers via digital activities and has planned for outdoor advertising in key markets.

     

    Commenting on the thought process behind this campaign, Sandeep Verma – President, S&M at Bajaj Corp said: “These days, young women shirk at the idea of oiling their hair. The core reason for this is the sticky and heavy feeling on the head. It feels like there is a ‘load’ on their head. However, with Bajaj Almond Drops hair oil they don’t need to worry about chip-chip and greasy hair. Bajaj Almond Drops hair oil gives their hair the nourishment it needs without the heavy feeling on the head. Our ‘Load Mat Lo’ campaign strives to provide a solution to the unnecessary worrying in the context of hair oiling.”

     

     

  • Bajaj Almond Drops campaign trended on twitter with the hashtag #LoadMatLo

    Bajaj Almond Drops hair oil relaunches its Load Mat Lo campaign

    By A Correspondent

     

    Bajaj Almond Drops has unveiled its integrated campaign titled ‘Load Mat Lo’, which features Parineeti Chopra as the brand ambassador.

     

    Commenting on the thought process behind this campaign, Sandeep Verma – President, S&M at Bajaj Corp said: “These days, young women shirk at the idea of oiling their hair. The core reason for this is the sticky and heavy feeling on the head. It feels like there is a ‘load’ on their head. However, with Bajaj Almond Drops hair oil they don’t need to worry about chip-chip and greasy hair. Bajaj Almond Drops hair oil gives their hair the nourishment it needs without the heavy feeling on the head. Our ‘Load Mat Lo’ campaign strives to provide a solution to the unnecessary worrying in the context of hair oiling.”

     

     

  • The account will be managed from Mumbai

    Motivator appointed as the Media AOR for Bajaj Corp

    By A Correspondent

     

    GroupM agency Motivator has won the media planning and buying mandate for Bajaj Corp. Ltd. The win include brands in the hair and skin care portfolio like Bajaj Almond Drops Hair Oil, Bajaj Amla Hair Oil, Bajaj Kailash Parbat Hair Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Jasmine Hair Oi and No Marks, which was the pioneer in Anti-Marks category.

     

    The pitch was initiated about a month ago, where major global network agencies participated, Motivator won the entire media AOR for all the Bajaj Corp brands. The estimated size of the business is Rs 100 crore, notes a communique.

     

    Sandeep Verma

    Commenting on the new media partnership with Motivator, Sandeep Verma, President – Sales & Marketing, said: “We are happy to move media duties on our brands to Motivator, which is part of the GroupM network and we look forward to a long and fruitful partnership with them. Our brands, notably Almond Drops, Brahmi Amla and No Marks enjoy strong equities in their respective categories and we are confident that our partnership with Motivator will help us to scale these brands to new levels.”

     

    On winning the account, Trishul Bhumkar, General Manager, Motivator West said: “We are very excited to partner with Bajaj Corp in their ambitious growth plans. With iconic brands like Bajaj Almond Drops and category category challengers like Bajaj Bramhi Amla and Bajaj Jasmine, the business challenges to be managed are multiple. It’s a tough category challenge and we have our best foot forward. FMCG business wins are always an indication of an agency’s balance between acute science and firm gut calls. With Bajaj Corp win, we continue to fortify this aspect of Motivator. ”

     

  • The creative mandate would be led by the Mumbai office of Mullen Lintas

    Mullen Lintas wins creative duties of Bajaj Almond Drop Hair Oil & No Marks cream

    By A Correspondent

     

    Mullen Lintas has won the creative responsibilities for all the brands of Bajaj Corp. The agency would be providing its core expertise to Almond Drops Hair Oil, Amla Oil, Jasmine Oil, Brahmi Amla Oil, No Marks cream, Kailash Parbat Oil and other upcoming brands.

     

    The creative mandate would be led by the Mumbai office of Mullen Lintas where the agency’s task would be to work very closely with the client and play an integral part in the planning & creation of integrated marketing campaigns for all the brands owned by Bajaj Corp. The agency will provide strategic recommendations pertaining to the marketing and promotion of several brands of Bajaj Corp and will provide ideas that go well beyond conventional advertising.

     

    Commenting on the win, Sandeep Verma – President-Sales & Marketing, Bajaj Corp said, “We are delighted to be entering into a partnership with Mullen Lintas as the creative agency on our brands. As Bajaj Corp Ltd. embarks on its journey to revitalise some of its legacy brands like Almond Drops, the market leader in Light Hair Oil category and build some newly acquired brands like No Marks, we are looking to develop impactful content which can communicate the brand proposition very clearly in an integrated manner. And we believe that the Mullen Lintas team, with its keen experience in FMCG brand development and proven creative success, can help us in realising our ambition to create such strong and powerful brands which are truly loved by our consumers.”

     

    On winning the new business mandate, Virat Tandon, CEO, Mullen Lintas said, “It’s great to be associated with a legacy company like Bajaj Corp Ltd. who havecreated some large brands over the past eight decades. All of their brands are built on meaningful propositions and offer great value to the consumer. Our task is to provide these brands with the fuel for greater success and launch new ones. We are very excited about the future of this partnership.”

     

    Adding his views on the win, Amer Jaleel, Chairman and CCO, Mullen Lintas said, “We are thrilled to offer our creative expertise to a flagship FMCG company like Bajaj Corp Ltd. Their brands have a solid presence in the market and are already very well known to the consumer.  We see fantastic possibilities to earn more love from the consumers for these great brands.”