MxMIndia

Tag: Sandeep Sharma

  • These being Raj Jain, Rajiv Varma, Girish Agarwal, Vikram Sakhuja, Sandeep Sharma, and Sameer Satpathy

    MRUC appoints six new Board Members

    By A Correspondent

     

    The Media Research Users Council has announced the changes in its Board post its Annual General Meeting held in Mumbai earlier this month.

     

    As was reported Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network, is the new MRUC Chairman. The new MRUC Board consists of six new members, namely Raj Jain, CEO, Bennett Coleman & Company; Rajiv Varma, CEO, HT Media; Girish Agarwal, Director, DB Corp; Vikram Sakhuja, Group CEO, Madison World; Sandeep Sharma, President, RK Swamy Media Group; and Sameer Satpathy, Chief Executive – Personal Care, ITC.

     

    Other members of the Board include Inderjeet Singh, Brand Leader – Consumer and Market Knowledge, Procter & Gamble India;  Pratap Pawar, Chairman, Sakaal Media Group;  Ravindra Kumar, Editor and Managing Director, The Statesman; Satvir S Kataria, President, Marketing, Hari Bhoomi; Siddharth Kothari, Director, Rajasthan Patrika, Kartik Sharma, Managing Director, South Asia, Maxus; Anupriya Acharya, CEO,  Publicis Media India; NP Sathyamurthy, Executive Director, DDB Mudra Group and President, OMD Max; Shashi Sinha, CEO, IPG Media Brands; Rohit Gupta, President, Sony Pictures Network India, I Venkat, Director, Eenadu, Shailesh Gupta, Director, Jagran Prakashan; Punit Misra, CEO – Domestic Broadcast,  Zee Entertainment Enterprises; and Rajeev Singh, Member (Finance), Prasar Bharti.

     

    Commenting on his appointment as an MRUC Board Member, Vikram Sakhuja said, “It is a privilege to serve on the MRUC Board. In an era of burgeoning multiple media, the need to have a single credible media baseline is important. It is also critical to have a good fix on print readership to support and give confidence to one of the few markets where print continues to grow. The IRS has played this role all these years, and is now coming back after a gap. Inevitably there will be some gainers and losers. The challenge lies in holding all constituents together in this cause irrespective of how they fare. I see an opportunity in building robustness of data by collating both readership and circulation data under the aegis of RSCI.”

     

    On being elected as a Board Member, Girish Agarwal, said, “I am very excited to join the MRUC Board as I strongly believe that this is the most opportune time for the industry to provide relevant data to the stakeholders. MRUC has contributed a lot for the industry. In the given changed scenario, under the leadership of a new chairman, the high energy board will certainly do a lot going forward in terms of helping the stakeholders get the required and much awaited knowledge and information from research.”

     

    Added Sameer Satpathy: “The Indian media industry is witnessing a radical change in the way it is consumed. In an always-on social world, media and marketing research is set to become more dynamic. I am happy to be a part of the MRUC Governing Board and look forward to working closely with the Board to help create a robust research framework,”

     

    Said Sandeep Sharma commented on his appointment: “MRUC is a premier industry body and I am happy to be part of the Board. I look forward to encouraging multi-media research measuring “efficacy and impact” to aid better ROI driven decisions by the industry. Secondly MRUC should leverage new age media and technology to enhance the research process and offer new research products incorporating real time data.”

     

     

  • The compact design and precise content makes it a ready reckoner for the Media, Marketing and Advertising community

    R K Swamy Media unveils Media Market Pocketbook 2017

    By A Correspondent

     

    The R K Swamy Media Group has unveiled the Media Market Pocketbook 2017, which is a handy compilation of updated, comprehensive and relevant information on India’s media landscape. The compact design and precise content makes it a ready reckoner for the Media, Marketing and Advertising community.

     

    Sandeep Sharma

    Said Sandeep Sharma, President, R K Swamy Media Group: “For over a decade now, our in house domain experts have been analysing relevant data and extrapolating it to enable quick decisions by brand leads. This edition captures the latest data as well as elaborates on BARC, NCCS and has details on digital and rural data in addition to conventional media.”

     

  • the brand has launched its hash tag "#freshfashion" digital campaign to engage its customers and promote their fresh fashion range

    Yepme unveils #freshfashion with Shah Rukh Khan

    By A Correspondent

     

    Yepme.com has launched its new campaign introducing its brand ambassador Shah Rukh Khan.This makes Yepme the first online fashion brand in the country to be endorsed by ShahRukh. The icon is seen endorsing Yepme’sAutumn-Winter 2014-15 fresh fashion collection.

     

    Yepmehas associated with top TV Shows for promoting their association with Shah RukhKhan and will also launch its print media campaigns on leading newspapers and magazines as well.To promote the campaign digitally, the brand has launched its hash tag “#freshfashion” digital campaign to engage its customers and promote their fresh fashion range.

     

    The ad revolves around Yepme’s #freshfashion tag line and takes the viewer through the entire apparel design journey,highlighting the detailed elements of design, quality and originality which Yepme uses to create fresh fashion unlike other marketplaces like Jabong and Myntra which curate fashion of various brands. The TV campaign combines fashion with romance where Shah Rukh addresses his fans saying “You should always look good.Not for the world but for the ones you love”. The commercial targets the youthand the idea is to engage and convey the brand ideology through this campaign, which revolves around getting fresh fashion at the click of a button.

     

    Sandeep Sharma

    Sandeep Sharma, Co-founder and COO, Yepme.com, said, “We are extremely excited about the latest ad campaign featuring ShahRukh Khan. ShahRukh is known for his effortless and casual style and yet he is a class apart and that is what Yepme is all about. We are confident that millions of his fans across the globe will explore our latest collection and connect with brandYepme.”

     

  • Yepme will introduce the actor through an extensive television campaign for its upcoming Autumn-Winter collection'14

    SRK appointed brand ambassador by Yepme

    By A Correspondent

     

    Online fashion brand Yepme has roped in superstar Shah Rukh Khan as its brand ambassador. This makes Yepme the first ever online fashion brand in the country being endorsed by Shah Rukh Khan. Yepme will introduce the actor through an extensive television campaign for its upcoming Autumn-Winter collection’14.

     

    Speaking on the announcement, Sandeep Sharma, Co-founder and COO, Yepme.com, said, “We are thrilled to have Shah Rukh on board. This association will definitely help build a strong connect between the brand and his fans across the country.  Shah Rukh commands a huge fan following across all age groups in India and abroad and his presence will drastically increase the aspirational value of Yepme. He is the King of hearts, extremely hardworking and well read and carries himself with a sense of style that is a class apart. His style is effortless and casual and that is what we, at Yepme are all about.”

    The company has built its business around the Fast Fashion Model on the lines of leading global peers. The talented team of in house designers hand-picked from the top design institutes operates on high agility to create fresh and new designs on an everyday basis. The team drives its inspiration by real-time research and analytics on latest fashion trends running in the global fashion markets. This model operates by keeping the online store exciting with Fresh Fashion merchandise showcased daily.

     

    The brand will widely promote the association with SRK through a TV Commercial across leading TV Channels and will associate with top performing TV Shows, along with print media campaigns with leading newspapers and magazines. The brand will widely run social media campaigns on Facebook, Twitter and Google Plus and the digital launch will include a YouTube campaign.

     

  • Online fashion brand Yepme.com has awarded its integrated media AOR to Havas Media Group India

    Havas bags 50-crore worth Yepme.com media biz

    By a correspondent

     

    Sandeep Sharma
    Sandeep Sharma

    Online fashion brand Yepme.com has awarded its integrated media AOR to Havas Media Group India. The account is estimated to be upwards of INR 50 crores annually.

     

    Sandeep Sharma, Co-Founder, Yepme.com said, “Havas Media had a keen understanding of our audience and business. They have specialist divisions like Mobext to handle the mobile advertising which is so very critical to us. Besides all this, the sheer passion of the team made us choose them as our media partners.”

     

    Anita Nayyar

    Anita Nayyar, CEO, Havas Media Group, India and South Asia explained, “We have just completed a successful year and Yepme.com has added another feather to our cap. It is a young and growing company and we gave them a differentiated and targeted approach to deliver the core message. We are extremely delighted to work with their forward thinking team.”

     

  • The account will be handled by the team under the leadership of K Satyanarayana, VP (west & south)

    RK Swamy Media wins Khazana Jewellery account

    By A Correspondent

     

    RK Swamy Media Group has won the media account of Khazana Jewellery, a leading jewellery retail chain from South.

     

    Sandeep Sharma, President, RK Swamy Media Group said: “We are extremely delighted to partner with Khazana Jewellery. We are confident of adding  disproportionate value to their media investments. We also believe this is a testimony to our passion to deliver the best for our clients. Our team under the able leadership of K Satyanarayana, VP (west & south) will spearhead this partnership.”

     

    Kishore Jain,MDof Khazana Jewellery said: “We welcome R K SWAMY Media Group as our media partner and look forward to their superior media solutions in helping build our brand value further. We are poised for the next level of growth with major expansion plans and we are confident that R K SWAMY Media Group will add value in achieving our goals”.

     

    Khazana Jewellery is a Rs2,600 crore jewellery retail chain with 20 stores across South India.

     

  • Sandeep Sharma to take over from Chintamani Rao as head of RK Swamy Media Group. Mr Rao to take on an advisory role in the group.

    Sandeep Sharma joins RK Swamy Media Group

    By A Correspondent

     

    The R K Swamy Media Group has appointed Sandeep Sharma, former head of sales and marketing at Times Global Broadcasting, as President. Mr Chintamani Rao, who held the position until earlier this week, is likely to move to another role within the group.

     

    Confirming the development, a spokesperson for the RK Swamy/Hansa group indicated that Mr Sharma joined the organization on Monday, March 26.

     

    Speaking to MxMIndia, Mr Sharma said he’s looking forward to leading the four companies under him – Media Direction, Hansa Media Services, Digital Direction and Hansa Outdoor and Hansa Media – to newer heights. “I have a great team working with me and we hope to grow in a big way,” he said, that his first priority to familiarize himself with all aspects of the group’s businesses.

     

    Mr Shama, a chemical engineer from IIT Bombay, has an MBA from the NMIMS, Mumbai. In a career spanning 22 years, he has worked with Times Global Broadcasting (as Senior VP – Sales and Marketing), at Star India (as VP – Sales and Business Head) and Lowe Lintas (VP, Unit Head).