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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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Tag: Sandeep Seth

Also appointed Richard Murphy, CVP Digital, Growth & Foundation Markets of McDonalds and Sandeep Seth, Brand Director, Global of SK-II (P&G)

Meanwhile, Nagesh Alai appointed a Head of Jury at APAC Effie

By A Correspondent

Nagesh Alai, Vice Chairman, Global of FCB Worldwide, has been appointed Head of Jury at the APAC Effie other than a few others. Â He has been part of the APAC Effie Jury for the past two years and is currently a member of the APAC Effie Committee.

Commenting on his appointment, Alai said: â€œAdvertising is all about creating awareness about a brand and triggering a behavioural change in the consumer. Effies platform recognises this truism. Hence, it’s an honour to be associated with APAC Effies it as a Head of Jury and help in selecting the best of the best advertising in the regionâ€.

This and a few other appointments (Richard Murphy, CVP Digital, Growth & Foundation Markets of McDonalds and Sandeep Seth, Brand Director, Global of SK-II (P&G) completes the Heads of Jury line-up for the 2016 Awards. Awards Chairman, Cheuk Chiang, commented â€œIâ€™m absolutely convinced that with such a distinguished and experienced group of practitioners, the Effies in APAC will redefine and set new standards for effectiveness. It comes at a time when marketers want greater accountability and stronger results but fail to do this consistently. Inspiration will come from the best and most effective work that has been interrogated, scrutinised, evaluated and judged by the best in the business. There will be something to learn for all of us and itâ€™s truly an honour to be working alongside such a distinguished and experienced group of thought leaders.â€

For the full jury, visit www.apaceffie.com.

Finalists will be announced in March 2016, with the Awards Gala set to take place in Singapore end April 2016.

January 27, 2016

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Tag: Sandeep Seth

Meanwhile, Nagesh Alai appointed a Head of Jury at APAC Effie