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Tag: Sandeep Saxena

  • Has been following stringent guidelines to ensure confidentiality during research surveys

    MRSI endorses SC’s verdict on ‘Right to Privacy’

     

     

    The Market Research Society of India (MRSI), the association representing market research firms, has announced its support for the recent Supreme Court judgment on ‘Right to Privacy’ as a fundamental right.

     

    Supporting this verdict, Pravin Shekar, President, MRSI said: “Privacy is a fundamental right of the respondents for Market Research surveys, and our code has been in place for nearly 30 years. Our researchers ensure that data sets or other materials (photographs, recordings, paper documents, etc.) collected for market research that contain personally identifiable information are kept securely and are only used for market research purposes. With new age digital technologies, it is both an advantage as well as a challenge to keep all user data private and confidential.”

     

    MRSI also endorses the ICC/ESOMAR International Code for Market, Social and Opinion Research Data Analytics, a global Code of Conduct renewed in 2017 to account for new global regulatory developments protecting personal data cross the world, including, notably the European Union’s General Data Protection Regulation and its specific clauses governing statistical and scientific research. The ICC/ESOMAR International Code is adopted and endorsed by 42 associations worldwide.

     

    “MRSI’s endorsement is an important indication of the commitment that respectable Indian market, social and opinion research and data analytics firms place on respecting the core values clarified by the Indian Supreme Court. We are confident that the market will continue to reflect these high professional standards,” said Kim Smouter, Head of Public Affairs and Professional Standards at ESOMAR.

     

    Recognizing the verdict as a progressive judgment, Sandeep Saxena, Director General, MRSI stated: “In today’s connected world, personal data privacy is of supreme concern and misuse of personal data for frauds or solicitation is growing. This judgment in our view will lay the foundation of data protection laws in India. MRSI has access to considerable global experience in consulting with legislature on data protection laws, and we would be happy to bring the experience on the table in India”.

     

  • MRSI elects new Managing Committee Members, welcomes Pravin Shekar as its new President

    MRSI announces new prez & mancom

    By A Correspondent

     

    The Market Research Society of India (MRSI) has elected an all-new president and appointed a new managing committee at its annual general meeting held late last month.

     

    The newly elected Managing Committee then at its first meeting elected Pravin Shekar, Chairman & CEO at KREA, Chennai, as the new President and also elected the new officebearers: Priya Lobo (Ormax World) and Sandeep Arora (Datamatics) as Vice Presidents, Roosevelt Dsouza (Nielsen) as the Secretary and Saurin Shah (Godrej Consumer Products Ltd) as the Treasurer.

     

    The other members of the Managing Committee are Ashwani Kukreja (Tata Sky), K Vinay Kumar (Datawise), Manish Makhijani (Hindustan Unilever Ltd), Preeti Reddy (Kantar IMRB), Raj Sharma (MRSS India), Sanjoy Datta (ITC), Sathyamurthi Namakkal (MRUC), Shabbir Habib (CalibeHR), Sinivasan Raman (Hansa Research), Sunder Muthuraman (Gain Theory), Sushma Chaudhuri (GfK India), Tomson J Thundathil (Malayala Manorama), Vidya Sen (Ipsos India), Vishikh Talwar (Kantar Millward Brown).

     

    Welcoming the new mancomand the officebearers, Sandeep Saxena, Director General MRSI, said:“We are grateful to all the Managing Committee members who have volunteered their time to guide the workings of the society and shape the agenda for the industry. I am looking forward to working with all to create even better value for our stakeholders.”

     

    Saxena also announced that the second edition of MRSI Connect will be held on July 27 in Bengaluru. Commenting on the event, Shekar said:“It’s a one-of-a kind event with a win-win situation for both, the buyers and sellers. We hope to see many more analytics, data and insights specialists to be a part of MRSI Connect 2017.”

     

  • Client participation has been confirmed from the likes of HUL, Nestle, Pepsico, Amway, ITC, L'Oreal, Car Dekho, Maruti, GPI, United Breweries, Marico, MTV etc

    MRSI sets ‘Big Data’ as central theme for 2017 annual seminar

     

     

    The 26th Annual Market Research seminar will be held in Bengaluru on February 20 and 21. Each year, the event is attended by the movers and shakers of the insights world, both from the traditional Market Research firms as well as the new age analytics companies and the users of insights from corporate world.

     

    Speaking about the previous event in 2016, Sanjoy DattamPresident of MRSI said, “The previous seminar held in Mumbai was a huge success with over 350 delegates over the two days. The delegate mix was both mid and senior researchers from agency and client side as well as those from the marketing and brand management functions which are the end users of marketing insights.”

     

    Client participation has been confirmed from the likes of HUL, Nestle, Pepsico, Amway, ITC, L’Oreal, Car Dekho, Maruti, GPI, United Breweries, Marico, MTV etc. The keynote speaker will be.Deep Thomas, CEO Tata Insights.

     

    Elaborating on the opportunity provided by the event, Sandeep Saxena, Director General – MRSI added, “The seminar provides a great opportunity for intellectual stimulation and networking amongst the research fraternity. There will be a mix of international speakers, and research papers from the Indian industry. The event is an effort to showcase and celebrate MR capabilities as well as keep the practioners current with trends impacting the industry locally as well as globally.”

     

    “The whole world today is looking at India and Data – MRSI has taken industry leadership by positioning Data and Beyond as the theme for the 26th Annual Seminar and saliently locating it in Bangalore. I am also thrilled that PR Newswire has come onboard as the Media Partner which will take the profile of the event a notch up,” commented Raj Sharma, media spokesperson of MRSI.Registrations for the seminar are underway and early bird rates can be availed till tomorrow (Feb 3).