MxMIndia

Tag: Sandeep Rao

  • To amplify corporate reputation management and stakeholder outreach

    Colive teams up with One Source

    By Our Staff

    Coliving homes provider Colive has announced its partnership with integrated marketing consultancy, One Source. The partnership will involve investor relations, consumer outreach, content marketing and partner engagement across both online and offline platforms for Colive.

    Said Suresh Rangarajan, Founder and CEO, Colive: “When I look for partners for Colive, I look for people who understand the power of what vision and passion can do. Someone who understands that India has severe housing issues, and that the only future of these challenges, is a solution called COLIVING. We needed a partner who could think business impact, not just sell it. I know One Source will prove to be the partners we have long waited for”.

    Added Sandeep Rao, CEO, One Source: “We have signed on more than ~40 clients last fiscal, more than 90% referral business. Satisfaction for us is when our work leads to an improved bottom line for our clientele. These are the clientele who say – Go to One Source. They are revenue generators”, adding “It is this credo we took to Colive, finding harmony in the thought of marketing being a driver of business change, not a tool to pander to vanity. We intend to grow alongside Colive for many years to come”.

     

     

  • The service lines include Branding & Films, Content Marketing, Digital Marketing & Corporate Communication

    Now, One Source isn’t just a Whatsapp forum, also an integrated marketing consultancy

    By A Correspondent

    If you read this report a little while back – as the url indicates, we got it wrong. One Source has been known to be a popular WhatsApp-based forum for communication professionals in PR agencies as also amongst corporate communications professionals. We had written that the One Source founders have now turned the platform to launch what they claim as India’s first integrated marketing consultancies. As we now learn, while the name of both – the Whatsapp forum and the consultancy – is the same, the two are actually different. The forum is a not-for-profit and the firm is, we guess, all for profit.

    Also, only two of the consultancy firm founders – Sandeep Rao and Srishty Chawla – ran the Whatsapp group. For the firm, industry professionals across branding, films and animation, content marketing, digital marketing and public relations, Sandeep Rao, Srishty Chawla, Anup Kamath and Kunal Rao have joined hands to start the firm. The firm, notes a communique, will bring distinctly different tools and channels of storytelling under one roof, breaking the monopoly of PR firms providing digital services, advertising agencies providing PR services and the like.

    Here’s what the four co-founders have had to say:

    Sandeep Rao: “Clients’ objectives evolve, challenges change and new threats emerge at an exponential pace in today’s world. For us, it is the end objective that is focal, as we backward integrate a solution, becoming the One Source of marketing solutions for brands.”

    Srishty Chawla: “If a brand’s name can be effortlessly replaced in its message house with its competitors’, it runs the risk of coming third in a two-horse race. This is where personalised integrated brand strategy will help brands achieve their business goals.”

    Anup Kamath: “Only unique ideas which aren’t products of a cookie-cutter mindset deserve audience’ dwindling attention spans. It takes courage to place the core idea and flawless execution centrestage. That, and abstinence from vanity metrics.”

    Kunal Rao: “There are enough and more service line-specialised firms now looking to get into other channels of marketing as these channels grow. Unfortunately, that doesn’t make for expertise. Clients today need media-agnostic solutions by specialists.”