MxMIndia

Tag: Sandeep Pandey

  • Kumar, Sodhi and Jacob will report into Gupte in their new roles

    Kishan Kumar, Premjeet Sodhi, Vishal Jacob & Sandeep Pandey get new roles at Wavemaker

    By A Correspondent

     

    Wavemaker India has announced changes in the executive leadership roles. Kishan Kumar MS is elevated and has taken on a larger role as Chief Growth Officer, Wavemaker India.  Along with his new mandate, Kumar continues to lead Wavemaker South businesses across Bengaluru, Chennai, Kerala and Hyderabad.

     

    Premjeet Sodhi transitions into Chief Strategy Officer, Wavemaker India from his earlier profile of Chief Growth Officer. Sodhi joined Wavemaker in April this year after a 2-year stint with Mindshare Fulcrum as agency head.

     

    Vishal Jacob returns to Wavemaker India as Chief Digital Officer after close to two years with GroupM as Principal Consultant – Change Planning & Transformation.

     

    Meanwhile, Sandeep Pandey, who leads product and strategy has been elevated as Global Head of Analytics where he will be driving Wavemaker’s global practice on analytics.

     

    Commenting on these changes, Ajay Gupte, CEO – South Asia, Wavemaker said: “This has been an extraordinary year that has challenged us in many ways. These changes are designed to enhance our position and enable us to drive continuous growth for our clients, teams and other stakeholders. I am excited about these changes and look forward to create some positive disruptions in the near future”.

     

    Kumar, Sodhi and Jacob will report into Gupte in their new roles.

     

     

  • It offers suite of real-time analytical products helping brands understand the right marketing mix for their business growth

    Wavemaker strengthens marketing analytics portfolio

    By A Correspondent

     

    Wavemaker has strengthened its marketing analytics portfolio in India, which offers a suite of real-time analytical products for brands to understand the right marketing mix for their business growth.

     

    Said Sandeep Pandey, President- Product & Strategy, Wavemaker: “We saw there is a huge gap in existing marketing models as they do not address core challenges of budgeting and measurement. In today’s dynamic age when brands are living by each quarter result, Wavemaker’s analytical framework adapts faster to business and environmental changes and helps clients to unlock potential growth.”

     

    Commenting on this development, Kartik Sharma, CEO-South Asia, Wavemaker added: “We have always believed in investing in innovative products and tools that will bring value-added services to our clients and help them in achieving their goals further. By making the right investments in media, content and technology together, we can help brands develop solutions to strengthen their consumer purchase journey.”