MxMIndia

Tag: Sandeep Lodha

  • He was formerly CEO of music streaming app Gaana

    Condé Nast appoints Sandeep Lodha as new MD, India

    By Our Staff

     

    Sandeep Lodha
    Sandeep Lodha

    Condé Nast appoints Sandeep Lodha as the new Managing Director of India, officially assuming the role in July. Lodha replaces Alex Kuruvilla who announced earlier this year that he would be stepping down from the managing director role and transitioning to a new role within the company as non-executive chairman.

     

    In his new role, Lodha will oversee all aspects of Condé Nast business across all brands in India. Lodha, an IIT-Delhi alumni with an MBA from Wharton, most recently served as the CEO of the music streaming app Gaana, where he re-established the company’s leadership in the industry by pivoting from a mostly free music streaming model to a paid-only model enabling a sustainable turnaround of business. During his leadership at Gaana, the company saw substantial user growth, as well as growth in user retention, engagement, and subscriptions. Lodha will be based in Condé Nast’s Mumbai office.

     

    Said Pam Drucker Mann, Condé Nast’s Global Chief Revenue Officer & President, U.S. Revenue & APAC, to whom Lodha will report: “I’m thrilled to be working closely with Sandeep as we look to expand our client relationships in this important market. Sandeep’s deep experience in retail and consumer products, as well as his technological and engineering background, make him the perfect person to lead business growth in India, where we are focused on not only our globally recognized titles, but also on establishing ourselves as a center of excellence in technology.”

     

  • Targets to-be-wed millennials and their families

    OYOs Weddingz.in unveils inaugural digital and outdoor campaign

    By A Correspondent

     

    OYO acquired Weddingz.in, has rolled out its first digital and outdoor campaign. Driven by the real-life hassles that families and young couples face during a wedding, the three-week-long campaign, ‘Venue Sahi Toh Stress Nahi’, aims to highlight the upside of booking the right venue for a memorable wedding experience.

     

    Commenting on the campaign, Sandeep Lodha, CEO, Weddingz.in said: “Millennials prefer convenience in this era of technology, the internet and smartphones. As India’s largest wedding solutions company, we are focused on offering these millennials and their families services at the tap of a button. We understand the many challenges faced by an Indian couple and their families while organising a wedding in today’s time-crunched world. Hence, this campaign is designed to highlight Weddingz.in’s comprehensive and convenient solutions to put together a hassle-free wedding experience. With a digital and OOH approach, we are aiming at capturing the attention of online as well as offline consumers.”

     

     

    The campaign has been conceptualized by Sociowash and produced by Dil Se Films in collaboration with Weddingz.in’s in-house marketing team.

  • It is designed to provide readers with the latest trends and updates in the wedding industry

    Weddingz.in launches its bi-annual magazine

    By A Correspondent

     

    Wedding services platfrom Weddingz.in unveiled ‘The Wedding Trunk’, a 150- pager, bi-annual magazine designed to provide readers with the latest trends and updates in the wedding industry.

     

    Said Sandeep Lodha, CEO, Weddingz.in: “Being a pioneer in the industry, we aim to establish the brand as a one-stop-shop for everything related to weddings. While we continue to meet the discerning needs of the Indian wedding industry, we wish to establish a physical touchpoint with our consumers while being their go-to brand for all wedding-related woes and requirements. With ‘The Wedding Trunk’ we are consolidating our outreach to the end consumer, to-be married couples and professionals working in the space.”

     

    Commenting on the launch, Ruchita Choudhary, Head of Brand & Content, Weddingz.in added: “With the largest organic social media following (1.4 million followers on Instagram and 500k fans on Facebook) and highest engagement rates in the industry, launching this magazine was an obvious extension to our digital presence. Working on the intricacies of wedding planning and inspiration day in and day out, we felt that putting all this information together in a magazine would help us share this treasure trove of knowledge better and amplify its reach far and wide. The Wedding Trunk aims to help the new age couple plan their wedding better, covering all the tips, trends, do’s and don’ts that one needs to know to plan the perfect wedding!”