MxMIndia

Tag: Sandeep KS

  • With its premium smartphone offering, Redmi Note 10 Pro Max

    Redmi unveils new campaign

    By Our Staff

     

    Redmi India has unveiled a new campaign, ‘Redmi Revolution’

     

    Talking about the new campaign, Sandeep KS – Associate Director Redmi Marketing, Redmi India, said: “The Redmi Revolution is an approach towards working in unison to showcase the potential of a smartphone. Smartphones today are an essential commodity and a daily driver for millions of content creators. At Redmi India, we believe in bringing the best-in-class technology for our consumers at a much affordable price. With Redmi Note 10 Pro Max, we revolutionized the affordable smartphone segment by bridging the gap between a mid-range device and a flagship, empowering our consumers with the best of both worlds. The campaign is our way to appreciate all the content creators, across domains, who revolutionize the world with their stellar skills-just like Redmi Note 10 Pro Max!”

     

  • Implements a smartphone unboxing experience

    TOI collaborates with Redmi Note 10 series

    By Our Staff

    The Times of India has released a campaign in their top eight editions to bring alive the unboxing of the new Redmi Note 10 series smartphones. The top flaps of the glazed French windows were of special glossy newsprint – giving the innovation a premium and upmarket feel, in sync with the new Redmi phones.

    Said Partha P Sinha, President Response, The Times Group: “What’s unique about the print medium is that it allows innovation and customisation in ways that bring alive a brand’s unique requirement. The ‘French window’ is one such innovation that engages readers through a ‘reveal’. It’s a great tool to bring alive a brand launch in an impactful manner. This is for the first time that a smartphone brand has used this innovation to market its product.”

    Added Sandeep KS, Associate Director – Redmi Marketing: “Our idea was to marry a smartphone unboxing experience with a format that can be enjoyed by consumers across the country. Times of India being the most read national daily was the ideal choice to execute this revolutionary front page innovation idea for a revolutionary product like Redmi Note 10 Pro Max for the first time ever for a smartphone”.

     

     

  • Mi India, the smartphone and smart TV brand, recently unveiled its latest TVC for Redmi Note 9 Pro Max

    Mi India launches TVC for Redmi Note 9 Pro Max

    By A Correspondent

     

    Said Sandeep KS, Associate Director, Redmi India Marketing: “Having used the Redmi Note series extensively, when I first held the Note 9 Pro Max, it instantly felt like a flagship. It looks good, feels brilliant, performs like a dream and has the hero-like quality our fans claimed. We instantly decided that the phone had to be the central character of the television commercial all while weaving with a compelling narrative around its features. The video sequence is set inside a Metro compartment which is symbolic of the microcosm of the ‘Note’ cult.”

     

    The commercial has been conceptualized and executed by Bengaluru-based agency Brave New world. Said Joono Simon, Chief Creative Officer of the agency: “The Redmi Note 9 Pro Max is a power packed device that believes it has the license to thrill. Creating a commercial that does justice to its superior camera and performance capabilities was always going to be a challenge. The task became even more arduous because of the pandemic and the global lockdown. Shooting a commercial of this kind in Ukraine with most of the crew stationed in location, the director in Tel Aviv, and the agency and client teams in Bangalore was pathbreaking in many ways a rewarding experience for the team with a lot of new learnings. The team at Xiaomi was all in for an out of the box bold approach as against the standard listing of features with very little life moments.”