MxMIndia

Tag: Sandeep Kataria

  • The campaign not only encourages the citizens to take the right step but is also rewarding them for taking their responsibility seriously

    Bata India to reward voters with #JaaUngliDikha initiative

    By A Correspondent

     

    Bata India is urging India to step out and vote with its latest campaign #JaaUngliDikha. The brand has taken on the initiative of gratifying every citizen who votes with a special offer at the Bata store, simply by showing the inked finger.

     

    Commenting on this initiative, Sandeep Kataria, CEO, Bata India said: “General elections have been the most debated topic lately and we urge people to step up and be responsible citizens by taking the right step and casting their vote. We have added a small thank you gesture for the voters at the store to show them that they are valuable to the country and to Bata. This season, Bata urges you to vote and support India’s continued economic makeover and also incentivizes your style makeover with the #JaaUngliDikha initiative”.

     

     

  • Starting this month, Smriti Mandhana will be seen promoting Power’s latest range – XO Rise

    Smriti Mandhana appointed brand ambassador for Bata’s Power

    By A Correspondent

     

    Bata has announced its association with Smriti Mandhana, the opening batsman of Indian women’s cricket team. Currently on the tour of South Africa as the Vice-Captain of the ODI squad, Mandhana will be the new face of Power – the sportswear brand from Bata.

     

    Said Sandeep Kataria, Country Manager, Bata India – “Smriti is undeniably one of the most talented sports personalities and a strong role model for all youngsters. We are honored to have Smriti who has brought such glory to our country, as the face of brand POWER. Together, we hope to inspire and motivate young Indians, to start an active and healthy lifestyle. Our goal is to provide excellent value to our customers and succeed as the India’s leading athletic and sport-lifestyle footwear brand.”

     

     

  • Cheer for your favourite IPL team with the newVodafone #Hakke Bakke slogan, join the Vodafone SuperCheer contest

    Vodafone explains what it takes to be ‘super’

    By A Correspondent

     

    As the Indian Premier League (IPL) fever grips the country,Vodafone India is offering unique, innovative and engaging experiences to customers. The fun and excitement quotient at the on-going Vivo IPL 2016, has exponentially grown with a series of ‘SUPER’ experiences on offer, all aligned to its latest Vodafone SuperNet™ proposition.

     

    A series of marquee initiatives including Vodafone SuperCheer, Vodafone SuperAlbum, Vodafone SuperFan and Vodafone FanArmy – all designed specially to make a strong connect between the fans, the brand and their favourite sport. These money-can’t-buy opportunities enable Vodafone customers to take centre stage on a global sporting platform like the IPL, creating memories to cherish for life!

     

    Announcing the ‘SUPER’exciting experiences on offer to Vodafone customers, Sandeep Kataria, Director – Commercial, Vodafone India, said, “Vodafone has been associated with IPL since its inception 9-years ago. As we look forward to another exciting season of cricket, we are using this edition of the marquee cricket tournament as an opportunity to promote our recently launched Vodafone SuperNet™ proposition celebrating the major improvements in our network bringing new benefits to our customers. A series of unique experiences and engagement opportunities that combine the best of the past with the excitement of the new have been specially created for customers to actively participate in the Vivo IPL 2016. Vodafone SuperCheer, Vodafone Super Album, Vodafone SuperFan and Vodafone FanArmy are all being promoted with acreative blitzkrieg and amplified with a high decibel 360 campaign. We hope that our customers and cricket enthusiasts willenjoy this ‘Super’ exciting and rewarding experience while enjoying the cricket-ainment at the stadium cheering their favourite teams.”

     

    Vodafone India is the official partner and official sponsor (on-air) of Vivo IPL 2016. Vodafone is the only national brand to be associated with IPL since its inception in 2008. Since then, Vodafone and IPL have become synonymous with each other and in the minds of sports lovers.

     

  • Only national brand to be associated with IPL since its inception in 2008

    Vodafone keeps partnership with IPL intact

    By A Correspondent

     

    Vodafone India and the Indian Premier League (IPL) have over the years gone on to strike a special chord with cricket enthusiasts and consumers alike. This bond gets further strengthened with Vodafone continuing its association for the 9th consecutive year as the Official Partner and official sponsor (on-air) of Vivo IPL 2016.

     

    Vodafone India is the only national brand to be associated with IPL since its inception in 2008. Since then, Vodafone and IPL have become synonymous with each other and in the minds of sports lovers.

     

    Sandeep Kataria

    Sandeep Kataria, Director – Commercial, Vodafone India, “IPL is one of the biggest sporting platforms in India designed to appeal to a wide section of consumers across the country. Vodafone was one of the very first few brands to associate with IPL and we are very happy with the way our association has shaped up through the years. Our partnership with IPL has helped Vodafone connect with cross segments of Television viewers and cricket lovers in India. Infact, the unique format of this tournament led to the birth of one of our favourites and most loved iconic mascot – the Zoozoos. At Vivo IPL 2016, Vodafone customers can look forward to an array of exciting and innovative engagement initiatives to participate in and enhance the spirit and passion surrounding IPL”.

     

    Rajiv Shukla, Chairman, IPL (Indian Premier League), said, “We are delighted with the long and enriching affiliation with Vodafone as co-presenting sponsor since inception in 2008. IPL is a platform where talent meets opportunities and Vodafone has always with its innovative and engaging on-ground initiatives provided the fans loads of fun, frolic and entertainment. We look forward to another successful year of association.”

     

    Vodafone has always used IPL to high-decibel brand and marketing initiatives that its core to its business and growth strategy. The company will soon announce its annual much anticipated 360 degree marketing campaign for Vivo IPL 2016, beginning with the inaugural match to be played on 9th April, 2016.