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Tag: Sandeep Kalia

  • The campaign builds on the original engine oil position

    Leo Burnett celebrates legacy of Valvoline in new TVC

    By Our Staff

     

    Valvoline Cummins Pvt ltd, supplier of premium branded lubricants and automotive services, announces its new TVC, ‘Baccho Jaisa Junoon’, to celebrate its passion to stay original, innovate and stay ahead of the curve while maintaining its 150-year old legacy.

     

    Said Sandeep Kalia, Managing Director, Valvoline Cummins Private Limited: “Changing with Time but Staying Original’ is our motto and with the same commitment & passion we have built trust with our channel and consumers over the years. We are one of the fastest-growing lubricant brands in India and the released campaign “Baccho Jaisa Junoon” is testimony to our 150 years of trust & credibility that the brand enjoys world over,”

     

    Added Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins Private Limited: “Our new campaign reinforces the brand’s promise of continuous innovation that has been a constant for us, for over 150 years, What keeps us going is our relentless passion and curiosity around evolving technology that helps us create offerings in tune with consumer trends. The creative inspiration came from the inherent curiosity and originality children have and the passion they exhibit. That in a way embodies our brand’s essence, making us the original engine oil.”
    passion to stay original and deliver the best engine oil for every automobile.”

     

  • The campaign conceptualised and developed by Leo Burnett will be launched in the form of a TVC and on digital media

    Valvoline gets Virat Kohli to endorse his love for engines

    By A Correspondent

     

    Valvoline has launched its latest ad campaign that stars Virat Kohli who is the brand ambassador of Valvoline.

     

    The campaign conceptualised and developed by Leo Burnett will be launched in the form of a TVC and on digital media with a message of ‘Engine Ke Deewane’. Said Sandeep Kalia, Chief Executive Officer of Valvoline Cummins Private Limited: “Through this campaign, we want to establish strong communication with the progressive, responsible and technologically aware automotive enthusiasts. Our campaign focuses on enlightening the consumers on how significant are lubricants for maintaining the performance quotient of an engine. We have tried to communicate the features of our product in the language of our audience. Virat Kohli turned out to be the perfect fit. His image as an automotive enthusiast helped us drive the campaign message of trusting Valvoline further– the brand preferred by those who want the best for their engine.”

     

    Commenting on the new TVC, Arjuna Gaur, Creative Director, Leo Burnett said: “We were surprised to discover that a lot of people are unaware of the engine oil brand being poured into their vehicles. They usually go by what their mechanics recommend. ‘Engine Ke Deewane’ aims at creating more involvement in this category. The TVC is conceptualized in the format showcasing how people who are obsessed with engines, whether a mechanic or a car enthusiast, prefer Valvoline and in turn influence the consumer to trust the brand. It was a mind-boggling experience to work with a brand like Valvoline that celebrates such a strong legacy in the lubricants sector. It takes a lot of courage for a brand to address the message with a dash of humor. ”